| 期刊論文1. | 楊孝濚(1975)。大專學生傳播媒介評價、動機與現代化程度。廣播與電視,27。 延伸查詢 | 2. | 楊孝濚(1979)。在學青年收視電視節目型態之分析。廣播與電視,36。 延伸查詢 | 3. | Abelman, R.、Atkin, D.、Rand, M.(1997)。What Viewers Watch When They Watch TV: Affiliation Change as Case Study。Journal of Broadcasting & Electronic Media,41(3),360-379。 | 4. | Babrow, A. S.、Swanson, D. L.(1988)。Disentangling Antecedents of Audience Exposure Levels: Extending Expectancy-Value Analysis of Gratifications Sought from Television News。Communication Monographs,55,1-21。 | 5. | Boshier, R.、Collins, J. B.(1985)。The Houle Typology after Twenty-two Years: A Large Scale Empirical Test。Adult Education Quarterly,35(3),113-130。 | 6. | Burns, J. J.、Anderson, D. R.(1993)。Attentional Inertia and Recognition Memory in Adult Television Viewing。Communication Research,20(6),777-799。 | 7. | Canary, D. J.、Spitzberg, B. H.(1993)。Loneliness and Media Gratifications。Communication Research,20(6),800-821。 | 8. | Greenwald, A. G.、Leavitt, C.(1984)。Audience involvement in Advertising: Four Levels。Journal of Advertising Research,25,19-27。 | 9. | Galloway, J. J.、Meek, F. L.(1981)。Audience Uses and Gratifications: An Expectancy。Model, Communication Research,8,435-450。 | 10. | Hoffner, C.(1996)。Children’s Wishful Identification and Parasocial Interaction With Favorite Television Characters。Journal of Broadcasting & Electronic Media,40(3),389-402。 | 11. | Levy, M. R.(1978)。The Audience Experience with Television News。Journalism Monographs,55。 | 12. | Lemish, D.(1985)。Soap opera viewing in college: A national inquiry。Journal of Broadcasting & Electronic Media,29,279-293。 | 13. | Kellerman, K.(1985)。Memory processes in media effects。Communication Research,12,83-121。 | 14. | Levy, M. R.(1979)。Watching television news as parasocial interaction。Journal of Broadcasting,23,69-80。 | 15. | Mendelsohn, H.(1989)。Socio-Psychological Construction and the Mass Communication Effects Dialectic。Communication Research,16(6),813-823。 | 16. | Lin, C. A.(1996)。Looking Back: The Contribution of Blumler and Katz' Uses of Mass Communication to Communication Research。Journal of Broadcasting & Electronic Media,40(4),574-581。 | 17. | Palmgreen, P.、Rayburn, J. D.(1985)。A Comparison of Gratification Models of Media Satisfaction。Communication Monographs,52(4),334-346。 | 18. | Palmgreen, P.、Rayburn, J. D.(1982)。Gratifications Sought and Media Exposure: An Expectancy Value Model。Communication Research,9,561-580。 | 19. | Palmgreen, P.、Rayburn, J. D.(1979)。Uses and Gratifications and Exposure to Public Television: A Discrepancy Approach。Communication Research,6,155-180。 | 20. | Palmgreen, P.、Wenner, L. A.、Rayburn, J. D.(1981)。Relations between Gratifications Sought and Obtained: A Study of Television News。Communication Research,8,451-478。 | 21. | Perse, E.(1986)。Soap Opera Viewing Patterns of College Students and Cultivation。Jounal of Broadcasting & Electronic Media,30,175-193。 | 22. | Rubin, A. M.(1979)。Television Use by Children and Adolescents。Human Communicaton Research,5,109-120。 | 23. | Rubin, A. M.(1984)。Ritualized and Instrumental Television Viewing。Journal of Communication,34(3),67-78。 | 24. | Rubin, A. M.、Perse, E. M.(1987)。Audience Activity and Soap Opera Involve-Ment。Human communication,14,246-268。 | 25. | Swanson, D. L.(1979)。The Continuing Evolution of the Uses and Gratifications Approach。Communication Research,6(1),3-7。 | 26. | Van Leuven, J.(1981)。Expectancy Theory in Media and Message Selection。Communication Research,8,425-434。 | 27. | Wenner, L. A.(1982)。Gratification Sought and Obtained in Program Dependency: A Study of Network Evening News Programs and "60 Minutes"。Communication Research,9,539-560。 | 28. | Swanson, D. L.(1987)。Gratification Seeking, Media Exposure, and Audience Interpretations: Some Directions for Research。Journal of Broadcasting & Electronic Media,31(3),237-254。 | 29. | Wenner, L. A.(1986)。Model Specification and Theoretical Development in Gratification Sought and Obtained Research: A Comparison of Discrepancy and Transactional Approaches。Commnication Monographs,53,160-179。 | 30. | Wong, S. L.(1992)。Approaches to Study of Distance Education Students。Research in Distance Education,14(3),11-17。 | 31. | Edwards, Ward(1954)。The Theory of Decision Making。Psychological Bulletin,51(4),380-417。 | 32. | Dobos, J.(1992)。Gratification Models of Satisfaction and Choice of Communication Channels in Organizations。Communication Research,19(1),29-51。 | 33. | Rubin, A. M.(1981)。An examination of television viewing motivations。Communication Research,8(2),141-165。 | 34. | Lin, C. A.(1993)。Modeling the Gratification-Seeking Process of Television Viewing。Human Communication Research,20(2),224-244。 | 35. | Rubin, A. M.(1983)。Television Uses and Gratifications: The Interactions of Viewing Patterns and Motivations。Journal of Broadcasting,27(1),37-51。 | 36. | Rubin, A. M.、Rubin, R. B.(19820401)。Older Persons' TV Viewing Patterns and Motivations。Communication Research,9(2),287-313。 | 37. | Swanson, D. L.(1977)。The Uses and Misuses of Uses and Gratifications。Human Communication Research,3,214-221。 | 38. | Rubin, Rebecca B.、McHugh, Michael P.(1987)。Development of parasocial interaction relationships。Journal of Broadcasting & Electronic Media,31(3),279-292。 | 39. | Perse, Elizabeth M.、Rubin, Rebecca B.(1989)。Attribution in social and parasocial relationships。Communication Research,16(1),59-77。 | 40. | Biocca, Frank A.(1988)。Opposing conceptions of the audience: The active and passive hemispheres of mass communication theory。Communication Yearbook,11(1),51-80。 | 41. | Blumler, Jay G.(1979)。The Role of Theory in Uses and Gratifications Studies。Communication Research,6(1),9-36。 | 42. | Levy, Mark R.、Windahl, Sven(1984)。Audience Activity and Gratifications: A Conceptual Clarification and Exploration。Communication Research,11(1),51-78。 | 43. | Rubin, Alan M.、Perse, Elizabeth M.(1987)。Audience Activity and Television News Gratifications。Communication Research,14(1),58-84。 | 44. | Katz, Elihu、Gurevitch, Michael、Haas, Hadassah(1973)。On the use of the mass media for important things。American Sociological Review,38(2),164-181。 | 會議論文1. | Babrow, A. S.(1985)。The Problematic Status of the Concept of Gratification in Mass Communrcation Research。The Speech Communication Association Convention。Denver。 | 2. | Rayburn, J. D.、Palmgreen, P.(1983)。Uses and Gratifications and Expectancy Value Theory: Merging Two Traditions。paper presented at the Broadcast Education Association Convention。Las Vegas。 | 3. | Rubin, A. M.、Windahl, S.(1982)。Mass Media Uses and Depencv: A Social Systems Approach to Uses and Gratifications。Convention of the International Communication Association。 | 4. | Wenner, L. A.(1983)。Gratifications Sought and Obtained: Model Specification and Theoretical Development。The meeting of the International Communication Association。Dallas。 | 研究報告1. | 鄭瑞城、陳世敏(1982)。電視使用程度與使用動機之研究--以台北市八歲以上成人為例。台北。 延伸查詢 | 2. | 鄭瑞城、曠湘霞(1983)。台灣地區成人收看電視的動機與行為之研究。台北。 延伸查詢 | 3. | Morgan, A.、Gibbs, G.、Taylor, E.(1980)。Approaches to Studying the Social Science and Technology Foundation Courses: Preliminary Studies。Milton Keynes:The Open University, Institute of Educational Technology。 | 學位論文1. | 杜麗芳(1984)。臺灣地區民眾收看電視新聞與氣象報告的動機與行為之研究(碩士論文)。國立政治大學。 延伸查詢 | 2. | 陳以瑚(1982)。臺北市民收看電視動機之研究(碩士論文)。國立政治大學。 延伸查詢 | 3. | 王小惠(1990)。青少年收看電視新聞的動機、主動性及收看程度三者關聯性之研究(碩士論文)。輔仁大學。 延伸查詢 | 4. | 劉貞秀(1995)。有線電視新聞類型節目的使用與滿足研究(碩士論文)。輔仁大學。 延伸查詢 | 圖書1. | 徐佳士、楊孝瀠、潘家慶(1975)。台灣地區民眾傳播行為研究。台北:政治大學新聞研究所。 延伸查詢 | 2. | 潘家慶、謝瀛春、王石番(1976)。台灣地區民眾傳播行為研究。台北:行政院國家科學委員會。 延伸查詢 | 3. | 潘家慶、王石番(1993)。台灣地區民眾傳播行為研究(1993)。台北:行政院國家科學委員會。 延伸查詢 | 4. | Cross, K. P.(1981)。Adults as Learners--Increasing Participation and Facilitating Learning。San Francisco:Jossey-Bass Inc.。 | 5. | Houle, C.(1974)。The Provision of Post-compulsory Education: The Relationship between Motivation and Participation, with Special Reference to Non-traditional Forms of Study。Paris:The Organization for Economic Cooperation and Development。 | 6. | Knowles, M.(1980)。The Modem Practice of Adult Education。New York:Follett。 | 7. | Knowles, M.(1978)。The Adult Learner: A Neglected Species。Houston:Gulf。 | 8. | Smith, R. M.(1982)。Learning how to Learn: Applied Theory for Adults。Chicago:Follett Publishing Company。 | 9. | Tolman, E.(1932)。Purposive Behavior in Animals and Men。New York:Century。 | 10. | Courtney, S.(1992)。Why adults learn: Towards a theory of participation in adult education。New York:Routledge。 | 11. | Fiske, John(1987)。Television Culture。Methuen & Co. Ltd.。 | 12. | Houle, Cyril O.(1961)。The Inquiring Mind。Madison, WI:University of Wisconsin Press。 | 13. | Ajzen, Icek、Fishbein, Martin(1980)。Understanding Attitudes and Predicting Social Behavior。Prentice-Hall, Inc.。 | 14. | Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。 | 圖書論文1. | Greenberg, B. S.(1974)。Gratifications of Television Viewing and Their Correlates for British Children。The Uses of Mass Communications: Current Perspectives on Gratifications Research。Beverly Hills, CA:Sage。 | 2. | Lin, C. A.(1990)。Audience Activity and VCR Use。Social and Cultural Aspects of VCR Use。Hillsdale, NJ:Lawrence Erlbaum。 | 3. | Levy, M.、Windahl, S.(1985)。The Concept of Audience Activity。Media Gratifications Research: Current Perspectives。Newbury Park, CA:Sage。 | 4. | McLeod, J. M.、Becker, L. B.(1981)。The Uses and Gratifications Approach。Handbook of Political Communication。Beverly Hills, CA:Sage。 | 5. | Palmgreen, P.、Wenner, L. A.、Rosengren, K. R.(1985)。Uses and Gratification Research: The Past Ten Years。Media Gratifications Research: Current Perspectives。Newbury Park, CA:Sage。 | 6. | Peled, T.、Katz, E.(1974)。Media functions in wartime: The Israel homefront in October 1973。The Uses of Mass Communications: Current Perspectives on Gratifications Research。Beverly Hills, CA:London:Sage。 | 7. | Rubenson, K.(1978)。Participation in Recurrent Education: Problems Relating to the Undereducated and Underpriviledged。Adult Learning Needs and the Demand for Lifelong Learning。Washington, DC:National Institute for Education。 | 8. | Rosengren, K. E.(1991)。Media Use in Childhood and Adolescence: Invariant Change?: Some Results from a Swedish Research Program。Communication Yearbook。 | 9. | Rubin, A. M.(1986)。Uses, Gratifications, and Media Effects Research。Perspectives on Media Effects。Lawrence Erlbaum Associates。 | 10. | Wenner, L. A.(1985)。The Nature of News Gratifications。Media Gratifications Research: Current Perspectives。Beverly Hills:Sage。 | 11. | Windahl, S.(1981)。Uses and Gratifications at the Crossroads。Mass Communication Review Yearbook。Beverly Hills, CA:Sage。 | 12. | Palmgreen, P.(1984)。Uses and gratifications: a theoretical perspective。Communications years book。Beverly Hills。 | 13. | Elliott, P.(1974)。Uses and gratifications research: A critique and a sociological alternative。The use of mass communication: Current perspectives on gratifications research。Sage。 | 14. | McGuire, W. J.(1974)。Psychological motives and Communication Gratification。The Uses of Mass Communications: Current Perspectives on Gratifications Research。Beverly Hills, CA:Sage。 | 15. | McLeod, Jack M.、Becker, L. B.(1974)。Testing the Validity of Gratification Measures through Political Effects Analysis。The Uses of Mass Communications: Current Perspectives on Gratification Research。Beverly Hills, CA:Sage。 | |