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題名：整合行銷傳播在國內廣告代理業的應用情形研究
書刊名：廣告學研究
作者：劉美琪
作者(外文)：Liu, Jeanne
出版日期：2001
卷期：16
頁次：頁83-114
主題關鍵詞：整合行銷傳播；綜合廣告代理；行銷傳播；全傳播；Integrated marketing communication；Marketing communication；Advertising agency；Full services
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:1
  • 點閱點閱:34
期刊論文
1.Moriarty, S. E.(1994)。PR and IMC: The Benefits of Integration。Public Relations Quarterly，39(3)，38-44。  new window
2.Schultz, D. E.(19930716)。How to Overcome the Barriers to Integration。Marketing News，27(15)，16-17。  new window
3.Duncan, T.(1994)。Is Your Marketing Communications Integrated?。Advertising Age，65(4)，26。  new window
4.Kitchen, P. J.、Schultz, D. E.(1999)。A multi-country comparison of the drive for IMC。Journal of Advertising Research，39，21-38。  new window
5.Schultz, D. E.(1996)。The inevitability of integrated communications。Journal of Business Reseach，3，139-146。  new window
6.Schultz, D. E.(1997)。Some Agencies Find Dip in IMC Pool Too Cold。Marketing News，32(9)，9-12。  new window
7.McArthur, D. N.、Griffin, T.(1997)。A marketing management view of integrated marketing communications。Journal of Advertising Research，37(5)，19-26。  new window
8.Gould, S. T.、Lerman, D. B.、Grein, A. F.(1999)。Agency perceptions and practices on global IMC。Journal of Advertising Research，39(1)，7-20。  new window
9.Beard, F.(1996)。Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship。Journal of Business Research，37(3)，207-215。  new window
10.Novelli, William D.(1989)。One-Stop Shopping: Some Thoughts on Integrated Marketing Communications。Public Relation Quarterly，34(4)，7。  new window
其他
1.何存基(1994)。台灣廣告代理業經營策略之探討。  延伸查詢new window
2.李銘傳(1994)。整合傳播新時代。  延伸查詢new window
3.李保宗(1994)。互動行銷廣告代理商不及格。  延伸查詢new window
4.李迺雄(1992)。整合行銷傳播的迷失。  延伸查詢new window
5.周紹賢(1995)。整合行銷與新興媒體。  延伸查詢new window
6.陳美慈(1990)。整合行銷化整為零。  延伸查詢new window
7.陳國欽(1994)。廣告主如何評估廣告代理商？。  延伸查詢new window
8.郭良文(1998)。網路公關與整合性行銷傳播新趨勢。  延伸查詢new window
9.莊淑芬(1994)。談何容易的整合行銷傳播。  延伸查詢new window
10.黃坤瑛(1993)。整合行銷可以產生整合效應。  延伸查詢new window
11.黃泰源(1995)。廣告代理業企業經營策略之研究。  延伸查詢new window
12.楊香芸(1995)。台灣地區企業選擇廣告代理商考慮因素及廣告代理市場區隔研究。  延伸查詢new window
13.劉月紅(1993)。廣告代理商主導整合行銷傳播。  延伸查詢new window
14.錢大慧(1994)。整合行銷傳播的聖山。  延伸查詢new window
15.鄺安德(1996)。行銷傳播演化論。  延伸查詢new window
16.蕭蔓蒂(1993)。誰來統領整合行銷戰場？。  延伸查詢new window
17.羅文坤(1991)。九○年代廣告代理商之我見。new window  延伸查詢new window
18.龔瑩儀(1995)。我國廣告代理業經營策略之研究。  延伸查詢new window
19.Aaker, David A(1996)。The agency as brand architect: How today’s agencies are restructuring to become better brand-builders。  new window
20.Acheson, Kerri L.(1993)。Integrated marketing must bring 2 perspectives together。  new window
21.Arnott, Nancy(1994)。Checklist for choosing an agency。  new window
22.Benady, Alex(1993)。Big clients cynical about through-the-line claims。  new window
23.Block, Martin(1996)。Old, dog, new tricks。  new window
24.Carlson, Les, Grove. S. J., Laczniak, R. l. N, Kangun, N.(1996)。Does environmental advertising reflect integrated marketing communications?: An empirical investigation。  new window
25.Caywood, Clarke; Ewing, Raymond(1991)。Integrated Marketing Communications: A New Master’s Degree Concept。  new window
26.Cuneo, Alice Z.(1993)。High-tech CKS sees beyond media ads。  new window
27.Davis, Bill(1993)。Future lies in integrated marketing, not communications。  new window
28.Duncan, Tom(1993)。Integrated marketing? It’s synergy。  new window
29.Duncan, Tom(1993)。To fathom integrated marketing, dive!。  new window
30.Fawcett, Adrienne W.(1993)。Integrated Marketing Door Open for Experts。  new window
31.Goldstein, Mark(1993)。… Or can agencies handle it?。  new window
32.Gonring, Matthew P(1994)。Putting integrated marketing communications to work today。  new window
33.Gronstedt, Anders(1996)。Five approaches to organize an integrated marketing communications agency。  new window
34.Gronstedt, Anders(1996)。Integrated communications at America’s leading total quality management corporations。  new window
35.Gronstedt, Anders(1997)。Internet: IMC on steroids。  new window
36.Gruenwald, George(1993)。Inside∕outside sourcing integration holds the key to future competitive success。  new window
37.Harris, Thomas L.(1993)。How MPR adds value to integrated marketing communications。  new window
38.Hume, Scott(1993)。Integrated marketing: Who’s in charge here?。  new window
39.Hutt, James G.(1997)。Raise Level of discussion, or IMC will be sunk。  new window
40.Kelly, Kathleen J.(1997)。Integrated Marketing Communication: Putting It Together & Making it Work。  new window
41.Marconi, Joe(1998)。Agency-client relationships show signs of stress。  new window
42.Mazur, Laura(1993)。Marketing services – Sales promotions and premiums: The broader solution。  new window
43.Massey, Anne(1994)。An anatomy of integration。  new window
44.McLaughlin, John P.(1997)。Why is IMC taking so long? Blame it on the clients。  new window
45.Miller, Cyndee(1993)。Everyone loves ‘IMC,’ but…。  new window
46.Miller, Debra A.(1994)。Integrated communications: A look at reality instead of theory。  new window
47.Miller, Debra A ＆ Patricia B. Rore(1994)。Integrated Communication: A book at Reality Instead of Theory。  new window
48.Nichol, Betsy.(1994)。Integrated marketing: The clutter-buster。  new window
49.Percy, Larry(1997)。Strategies for Implementing Integrated Marketing Communications。  new window
50.Phelps, Joseph E.; Harris, Thomas; Johnson, Edward(1996)。Exploring decision-making approaches and responsibility for developing marketing communications strategy。  new window
51.Ramirez, Anthony(1987)。Do your Ads Need a Superagency?。  new window
52.Schneider, Laura(1998)。Agencies show that IMC can be good for bottom line。  new window
53.Schultz, Don E.(1993)。Integrated marketing communications: Maybe definition is in the point of view。  new window
54.Schultz, Don E.(1993)。Integration helps you plan communications outside-in。  new window
55.Schultz, Don E.(1993)。Why ad agencies are having so much trouble with IMC。  new window
56.Schultz, Don E.(1993)。Just what are we integrating? And who should benefit?。  new window
57.Schultz, Don E.(1993)。Four basic rules lay groundwork for integration。  new window
58.Schultz, Don E.(1993)。Mangers still face substantial IMC questions。  new window
59.Schultz, Don E.(1993)。Maybe we should start all over with an IMC organization。  new window
60.Schultz, Don E(1996)。Problem that Practitioners have with IMC。  new window
61.Schultz, Don E.(1997)。Organize IMC programs form the outside-in。  new window
62.Schultz. Don E., Tannenbaum, S. I., Lauteroorn, R. F.。Basis of Developing an Integrated Marketing Program-How to Get Started.。  new window
63.Sheldon, Keith A.(1993)。Integrated Marketing Communications。  new window
64.Shimp, Terence, A.(1997)。Advertising, Promotion and Supplemental Aspects of Integr5ated Communication Marketing。  new window
65.Sloan, Jeffrey(1994)。Ad Agencies Should Learn the Facts of Life。  new window
66.Snyder, Merrill(1991)。Rethinking “Integrated”。  new window
67.Steinberg, Howard(1997)。The future of the agency business: Integrated service。  new window
68.Stewart, David W.(1996)。Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success。  new window
69.Weisbery, Larry; Robbs, Brett(1998)。Team conflict: Teaching IMC students to handle it。  new window
70.Williams, Louis C Jr.(1998)。Slow and easy will do integrated communication best。  new window
 
 
 
 
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