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題名：服務業關係行銷發展之探討
書刊名：電子商務研究
作者：杜富燕／張邦基
作者(外文)：Du, Fu-yann／Chang, Pang-chi
出版日期：2003
卷期：1:1
頁次：頁93-112
主題關鍵詞：關係行銷；資料庫行銷；組織績效；Relationship marketing；Database marketing；Performance
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(3) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:37
期刊論文
1.Copeland, D. G.、McKenney, J. L.(1988)。Airline Reservation Systems: Lessons from History。MIS Quarterly，12(3)，353-370。  new window
2.Clemons, E.(1986)。Information systems for sustainable competitive advantage。Information and Management，11，131-136。  new window
3.Fletcher, K.、Wright, G.、Desai, C.(1996)。The Role of Organizational Factors in the Adoption and Sophistication of Database Marketing in the UK Financial Services Industry。Journal of Direct Marketing，10(1)，10-21。  new window
4.Chung, Seungwha、Singh, H.、Lee, Kyungmook(2000)。Complementarity, Social Capital as Drivers of Alliance Formation。Strategic Management Journal，21，1-22。  new window
5.Gronroos, C.(1994)。From Marketing Mix to Relationship Marketing: Toward A Paradigm Shift in Marketing。Asia-Australia Marketing Journal，2(1)，9-30。  new window
6.Jackson, B. B.(198511)。Building Customer Relationships That Last。Harvard Business Review，120-128。  new window
7.Keen, P. W.(1993)。Information Technology And the Management Different: A Fusion Map。IBM System Journal，32，17-39。  new window
8.Kettinger, W. V.、Grover, S. G.、Segars, A.(1994)。Strategic Information Systems Revisited: Study in Sustainability And Performance。MIS Quarterly，31-58。  new window
9.DeWoot, P.、Heyvaert, H.、Martou, F.(1978)。Strategic Management: An Empirical Study of 168 Belgian Firms。International Studies of Management and Organization，7，60-75。  new window
10.Earl, Michael J.(1996)。The risks of outsourcing IT。Sloan Management Review，37(3)，26-32。  new window
11.Henderson, J. C.、Venkatraman, N.(1993)。Strategic alignment: Leveraging information technology for transforming organizations。IBM Systems Journal，32(1)，4-16。  new window
12.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing，54(3)，68-81。  new window
13.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science，23(4)，236-245。  new window
14.Heide, Jan B.、John, George(1988)。The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels。Journal of Marketing，52(1)，20-35。  new window
15.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing，58(2)，1-19。  new window
16.Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management，17(1)，99-120。  new window
17.Lacity, M. C.、Willcocks, L. P.、Feeny, D. F.(1996)。The Value of Selective IT Sourcing。Sloan Management Review，37(3)，13-25。  new window
學位論文
1.蔡書瑋(1999)。服務業實行資料庫行銷之策略研究--資源基礎理論的應用(碩士論文)。逢甲大學。  延伸查詢new window
圖書
1.Landy, Frank J.(1985)。Psychology of work behavior。Chicago：The Dorsey Press。  new window
2.Jackson, R.、Wang, P.(1994)。Strategic Database Marketing。Lincolnwoon, IL：NTC Business Books。  new window
3.荒川圭基、吳國禎(1991)。行銷管理電腦化之戰略與戰術。臺北：經濟部國際貿易局。  延伸查詢new window
4.中華徵信所(2000)。台灣地區大型企業排名TOP500。  延伸查詢new window
5.Berry, Leonard L.、Parasuraman, A.(1991)。Marketing ervices--Competing Through Quality。NY：Free Press。  new window
6.Cram, T.(1994)。The Power of Relationship Marketing: How to Keep Customer for Life。London：Pitman Publishing。  new window
7.Kettinger, W. V.、Grover, S. G.、Segars, A.(2000)。Kotler on Marketing: How to Create, Win, And Dominate Markets。Simon & Schuster Inc.。  new window
8.Grönroos, Christian(1990)。Service management and marketing: managing the moments of truth service competition。Lexington Books。  new window
其他
1.洪順慶(19951221)。關係行銷的觀念與應用。  延伸查詢new window
2.洪順慶(19951221)。一對一獲取顧客終生價值。  延伸查詢new window
圖書論文
1.Boar, B.(1994)。Information Technology and Business Alignment: A Strategic Assessment。Handbook of Business Strategy。NY：Faulkner and Gray。  new window
2.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois：American Marketing Association。  new window
 
 
 
 
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