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題名:客參化、客製化與經濟福利
書刊名:亞太經濟管理評論
作者:王雅津 引用關係鄭育仁 引用關係
出版日期:2004
卷期:7:1/2
頁次:頁1-15
主題關鍵詞:客參化客製化經濟福利序貫行動ConsumerizationCustomerizationSequential actionsEconomics welfare
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:25
期刊論文
1.Prahalad, C. K.、Ramaswamy, Venkat(2003)。The new frontier of experience innovation。MIT Sloan Management Review,44(4),12-18。  new window
2.Bonanno, G.(1987)。Location Choice, Product Proliferation and Entry Deterrence。Review of Economic Studies,54(1),37-45。  new window
3.Gronroos, C.(1995)。Relationship Marketing: The Strategy Continuum。Journal of the Academy of Marketing Science,23(4),252-254。  new window
4.Eaton, J.、Kierzkowski, H.(1984)。Oligopolistic Competition, Product Variety, Entry Deterrence, and Technology Transfer。The RAND Journal of Economics,15(1),99-107。  new window
5.Ferreira, R.、Thisse, Jacques François(1996)。Horizontal and Vertical Differentiation:The Launhardt Model。International Journal of Industrial Organization,14(4),485-506。  new window
6.Gupta, Barnali(1992)。Sequential Entry and Deterrence with Competitive Spatial Price Discrimination。Economics Letters,38(4),487-490。  new window
7.Hurter, Arthur P. Jr、Lederer, Phillip J.(1985)。Spatial Duopoly with Discriminatory Pricing。Regional Science & Urban Economics,15(4),541-543。  new window
8.Mudambi, Susan M.、Aggarwal, Raj(2003)。Industrial Distributors: Can They Survive in the New Economy?。Industrial Marketing Management,32(4),317-325。  new window
9.Veendorp, E.、Majeed, A.(1995)。Differentiation in a Two-dimensional Market。Regional Science and Urban Economics,25(1),75-83。  new window
10.Rigby, Darrell K.、Reichheld, Frederich F.、Schefter, Phil(2002)。Avoid the Four Perils of CRM。Harvard Business Review,80(2),101-106+108-109+130。  new window
11.d'Aspremont, Claude、Gabszewicz, Jean、Thisse, Jacques(1979)。On Hotelling's "Stability in Competition"。Economitrica,47(5),1145-1150。  new window
12.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
13.Hotelling, Harold(1929)。Stability in Competition。The Economic Journal,39(153),41-57。  new window
14.Neven, Damien J.(1987)。Endogenous sequential entry in a spatial model。International Journal of Industrial Organization,5(4),419-434。  new window
15.Prescott E. C.、Visscher M.(1977)。Sequential Location Among Firms with Foresight。Bell Journal of Economics,8(2),378-393。  new window
圖書
1.Schmitt, Bernd H.(1999)。Experiential Marketing:How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brand。New York, NY:Free Press。  new window
2.Greenhut, Melvin L.、Norman, George、Hung, Chao-shun(1987)。The Economics of Imperfect Competition: A Spatial Approach。Cambridge:Cambridge University Press。  new window
3.Tirole, Jean(1988)。The theory of industrial organization。MIT Press。  new window
 
 
 
 
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