The Effects of Risk Reduction Strategies on Consumers' Risk Perceptions and Online Purchase Intention_

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題名：	The Effects of Risk Reduction Strategies on Consumers' Risk Perceptions and Online Purchase Intention
書刊名：	Pan-Pacific Management Review
作者：	廖國鋒／朱宗緯／李堯賢
作者(外文)：	Liaw, Gou-fong／Zhu, Zong-wei／Lee, Yao-hsien
出版日期：	2005
卷期：	8:1
頁次：	頁1-37
主題關鍵詞：	網路行銷；知覺風險；產品品牌知名度；Internet marketing；Perceived risk；Brand awareness
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:2 共同引用:0 點閱:21

期刊論文
1.	Coltman, T.、Devinney, T. M.、Latukefu, A.、Midgley, D. F.(2001)。E-Business: Revolution, Evolution, or Hype?。California Management Review，44(1)，57-86。
2.	Childers, T. L.(1986)。Assessment of the Psychometric Properties of an Opinion Leadership Scale。Journal of Marketing Research，23(2)，184-188。
3.	Rao, Akshay、Ruelckert, Robert W.(1994)。Brand Alliances as Signals of Product Quality。Shan Management Review，36，87-97。
4.	Angelides, Marios C.(1997)。Implementing the Internet for Business : A Global Marketing Opportunity。International Journal of Information Management，17(6)，405-419。
5.	Akaah, I. P.、Korgaonkar, P. K.(1988)。A conjoint investigation of the relative importance of risk relievers in direct marketing。Journal of Advertising Research，28(4)，38-44。
6.	Barwise, P.(1997)。Brands in a Digital Word。Journal of Brand Management，44，220-223。
7.	Bettman, J. R.、Whan, P, C.(1980)。Effect of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes : A Protocol Analysis。Journal of Consumer Research，7(3)，234-248。
8.	Butler, R.、Peppard, J.(1998)。Consumer Purchasing on the Internet: Process and Prospects。European Management Journal，16(5)，600-610。
9.	Innis, D. E.、Unnava, H. R.(1991)。The Usefulness of Product Warranties for Reputable and New Brands。Advance in Consumer Research，18(3)，317-322。
10.	James, H.(1998)。Internet, Sales Focus to Affect Higher Ed。Marketing News，32，9。
11.	Quelch, J. A.、Klein, L. R.(1996)。The Internet and International Marketing。Sloan management Review，37(3)，60-75。
12.	Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing，35(1)，56-61。
13.	Paul, Pallab(1996)。Marketing on the Internet。Journal of Consumer Marketing，13(4)，27-39。
14.	Kiang, M. Y.、Raghu, T. S.、Shang, K. H.(2000)。Marketing on the internet--Who can benefit from an online marketing approach?。Decision Support System，27(4)，383-393。
15.	Tan, S. Jiuan(1999)。Strategies for Reducing Consumers' Risk Aversion in Internet Shopping。Journal of Consumer Marketing，16(2)，163-180。
16.	Peterson, Robert A.、Balasubramanian, Sridhar、Bronnenberg, Bart J.(1997)。Exploring the Implication of the Internet for Consumer Marketing。Journal of the Academy of Marketing Science，25(4)，329-346。
17.	Wilson, Thomas D.(1981)。On User Studies and Information Needs。Journal of Documentation，37(1)，3-15。
18.	Alba, Joseph、Lynch, John、Weitz, Barton、Janiszewski, Chris、Lutz, Richard、Sawyer, Alan A.、Wood, Stacy(1997)。Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces。Journal of Marketing，61(3)，38-53。
19.	Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。
20.	Stone, Robert N.、Grønhaug, Kjell(1993)。Perceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing，27(3)，39-50。
21.	Bearden, William O.、Shimp, Terence A.(1982)。The use of extrinsic cues to facilitate product adoption。Journal of Marketing Research，19(2)，229-239。
22.	Nelson, Phillip(1970)。Information and Consumer Behavior。Journal of Political Economy，78(2)，311-329。
23.	Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product。Journal of Consumer Research，17(2)，141-148。

會議論文
1.	Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research，(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。

學位論文
1.	Lin, R. I.(2000)。Risk Mitigation Strategy in Online Shopping - Examination by Laboratory Experiments(碩士論文)。National Central University。

圖書
1.	Chiang, C. D.(2001)。Global Market of Electronic Commerce Will Reach USD5500 Billion in Year 2001。Internet Information Intelligence Center。
2.	Rossiter, John R.、Percy, Larry(1987)。Advertising and Promotion Management。New York：McGraw-Hill Book Company。
3.	Kalakota, Ravi、Whinston, Andrew B.(1996)。Frontiers of electronic commerce。Addison-Wesley Publishing Company。
4.	Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。
5.	Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。
6.	Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。
7.	Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。

圖書論文
1.	Cox, Donald F.(1967)。Risk Handling in Consumer Behavior: An Intensive Study of Two Cases。Risk Taking and Information Handling in Consumer Behavior。Boston, MA：Harvard University Press。
2.	Bauer, Raymond A.(1960)。Consumer Behavior as Risk Taking。Dynamic marketing for a Changing World。Chicago：American Marketing Association。

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