| 期刊論文| 1. | Hossler, D.、Gallagher, K. S.(1987)。Studying student college choice: A three-phase model and the implications for policymakers。College and University，62(3)，207-221。   | | 2. | Baksh, A.、Hoyt, J. E.(2001)。The effect of academic scholarships on college attendance。College & University，76(4)，3-8。 | | 3. | Mazzarol, T.、Soutar, G. N.、Thein, V.(2000)。Critical success factors in the marketing of an educational institution: A comparison oi institutional and student perspectives。Journal of Marketing for Higher Education，10(2)，39-57。 | | 4. | Stafford, T. F.(1994)。Consumption values and the choice of marketing electives:Treating students like customers。Journal of Marketing Education，16(2)，26-33。 | | 5. | Hemsley-Brown, J.(1999)。College choice perceptions and priorities。Educational Management Administration & Leadership，27(1)，85-98。 | | 6. | Hesel, R. A.(1997)。Campus safety is now a significant factor in college choice: Students and parents are equally concerned about safety at college。Studentpoll，2(2)，1-11。 | | 7. | Pratt, P.、Evans, D.(2002)。Assessment of the utility of parents as sources of information about the college decisions of their children。College and University，77(4)，9-12。 | 學位論文| 1. | Simmons, J. M.(1997)。Marketing higher education: Applying a consumption value model to college choice(博士論文)。Marquette University。 | 圖書| 1. | Kotler, P.、Fox, K. F. A.(1995)。Strategic marketing for educational institutions。NJ：Prentice Hall。 | | 2. | Sheth, J. N.、Newman, B. I.、Gross, B. L.(1991)。Consumption Values and Market Choices: Theory and Applications。South-Western Publishing Co.。 | 其他| 1. | Huang, S.(2002)。University entry rate sets record，http://www.taipeitimesxom/chnews/2002/08/l 0/ story/0000159692， 2002/11/06。 | 圖書論文| 1. | Zusman, A.(1999)。Issues facing higher education in the twenty-first century。American Higher Education in the Twenty-first Century。Baltimore：Johns Hopkins University Press。 | |