The main thrust of this study was based on motivations, decision making process and co-operative ways to assist the use of cause-related marketing by the Children's Physical Education Committee. There were four samples chosen from the C.P.E.C. . Questionnaires were used to collect data. Main findings of this research include: 1. Motivations to assist the use of cause-related marketing by the C.P.E.C. to ”popularize exercise and health gain” and ”raise financial resources”. 2. Decision making process to assist the use of cause-related marketing by the C.P.E.C. to ”initiate search for corporate sponsors” ”corporate sponsors' public image” ”co-operation of corporate members on cause-related marketing” ”evidence that cause-related marketing being beneficial to business” 3. Co-operative ways to assist the use of cause-related marketing by the C.P.E.C. are ”presently the best ways of marketing family sports games and festival sale” ”signed contracts protecting rights on cause-related marketing” ”use of interviews to evaluate if cause-related marketing is successful” ”The main marketing direction seems to be family sports games and festival sales in the future” ”There are different co-operative solutions based on styles and objectives of marketing”. Co-operation of both nonprofit sports organizations and enterprises is suggested to use cause-related marketing.