臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：專屬資源、連鎖經營控制、行銷策略組合對企業競爭力影響之研究--以臺灣地區連鎖咖啡店加以實證
書刊名：朝陽商管評論
作者：林妙雀
作者(外文)：Lin, Miao-que
出版日期：2005
卷期：4:2
頁次：頁1-40
主題關鍵詞：咖啡；連鎖經營；行銷策略；企業競爭力；Coffee；Franchising management；Marketing strategy；Firm competitiveness
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:30
面對全咖啡文化之洗禮，經營者已朝向大規模連鎖經營。觀乎過去對咖啡業研究大多偏向咖啡定位與消費者行為，本研為深入探討經營者持續性競爭優勢差異之全貌，乃建立專屬資源之擁有、連經營控制與行銷策略組合，對於業競爭力影響之研究架構，並配合116份咖啡連鎖店之問卷調查，應用LISREL加以驗證。其結果發現凡是具備豐富實體、財務、人力與知識資源的總店，愈會配合連鎖經營之正式與非正式控制機制，各種外顯與內隱性知識傳遞給各分店，而且比競爭者提供為顧客量身打造的適當商品組合、價格定位、促銷活動與實體通路之靈活化行銷策略組合，將有利於凝聚顧客與員工向心力，鼓勵員工多研發創，確保服務品質，提高營運績，進而增強企業競爭力。
Facing the fumigation of worldwide coffee culture, the coffee business operators also steer their ways to significant franchising management. Owing to the past studies which likely focus on the position of coffee market and customers’ behavior, this research will deeply look into the overall picture of different superiority of operators’ superiority of operators’ sustainable competitive advantage. The research framework of the influence on firms’ competitiveness will be constructed by the possession of specific resources, the management control mechanisms of franchising systems and the difference of marketing strategic mix. In addition, it will go with the survey of 116 questionnaires from franchising coffee shops and then conduct LISREL to analyze. This study finds out that the chief shop with abundant physical, financial, human and knowledge resources can more closely go with the systems of franchising management control so that it can transmit different explicit and tacit knowledge to its franchising stores. Besides, compared with its competitors, it can flexibly provide customized marketing strategic mix as the appropriate product families, the price position, activities of sales promotion and the physical channels, which thereby not only make the commitment of customers and employees, but also encourage the staff to concentrate more on innovation, guarantee the service quality, promote the operating performance and finally strengthen the firm competitiveness.
期刊論文
1.Hauschild, S.、Licht, T.、Stein, W.(2001)。Creating a knowledge culture。The McKinsey Quarterly，74(1)，74-81。  new window
2.Hamilton, R. D.、Kashlak, R. K.(1999)。National influences on multinational corporation control system selection。Management International Review，39(2)，167-189。  new window
3.Buckley, P. J.、Pass, C. L.、Prescott, K.(1988)。Measure of International Competitiveness : A Critical Survey。Journal of Marketing Management，2，175-200。  new window
4.Chan, P. S.、Justis, R. T.(1990)。Franchise Management in East Asia。The Executive，4(2)，75-78。  new window
5.Chandler, G.、Hanks, S. H.(1994)。Market Attractiveness, Resource-Based Capabilities; Venture Strategies and Venture Performance。Journal of Business Venturing，9，331-349。  new window
6.Coates, J. B.、Davis, E. W.、Emmanuel, C. R.、Longden, S. G.、Stacey, R. J.(1992)。Multinational Companies Performance Measurement Systems。International Perspectives，3，133-150。  new window
7.Collis, D. J.(1991)。A Resources-based Analysis of Global Competition-The Case of the Bearing Industry。Strategic Management Journal，12(4)，49-68。  new window
8.Debra, T.(2000)。Branding Hasn't Changed Much。MC Technology Marketing Intelligence，20(1)，90-98。  new window
9.Dhrav, G.、Krishnan, R.、Baker, J.、Borin, N.(1998)。The Effect of Store Name, Brand Name and Price Discounts on Consumer'€™s Evaluations and Purchase Intentions。Journal of Business Research，43(2)，57-63。  new window
10.Dick, A.、Jaim, A. K.、Richardson, P.(1996)。How Consumer Evaluate Store Brand。Journal of Product & Brand Management，5(2)，19-28。  new window
11.Douglas, W.(1997)。Building Strong Brands。Journal of the Academy of Marketing Science，25(3)，260-261。  new window
12.Doyle, P.(1990)。Building Successful Brand: The Strategic Option。Journal of Consumer Marketing，20(1)，5-19。  new window
13.Geyskens, I.、Steenkamp, J. E. M.、Scheer, L. K.、Kumar, N.(1996)。The Effects of Trust and Interdependence on Relationship Commitment。International Journal of Research in Marketing，13(4)，303-317。  new window
14.Gupta, A.、Govindarajan, V.(1991)。Knowledge Flows and Structure of Control in Multinational Corporations。Academy of Management Review，16，768-792。  new window
15.Hoffman, R. C.、Preble, J. F.(19991)。Franchising: Selecting a Strategy for Rapid Growth。Long Range Planning，24(4)，74-83。  new window
16.Lovelock, C. H.、Yip, G. S.(1996)。Develop Global Strategies for Service Business。California Management Review，38(2)，64-86。  new window
17.Martin, Robert E.(1988)。Franchising and Risk Management。American Economic Review，78(5)，954-968。  new window
18.Minkler, A. P.(1990)。An empirical analysis of a firm's decision to franchise。Economics Letters，34(1)，77-82。  new window
19.Otley, D.、Broadbent, J.、Berry, A.(1995)。Research in Management Control: An Overviews of its Development。British Journal of Management，6，31-44。  new window
20.Parasurman, A.、Berry, L.(1992)。Prescriptions for a Service Quality Revolution in America。Organizational Dynamics，20(4)，5-15。  new window
21.Pathak, D. S. C.、Willian, J. E.、Sweitzer, R. W.(1974)。Customer Image Versus the Retailer's Anticipated Image。Journal of Retailing，50(4)，21-28。  new window
22.Roth, K.、Nigh, D.(1992)。The Effectiveness of Headquarters-Subsidiary Relationships: The Role of Coordination, Control, and Conflict。Journal of Business Research，25(4)，277-289。  new window
23.Sullivan, L. P.(1986)。Quality Function Development。Quality Progress，19(6)，39-50。  new window
24.Tampoe, M.(1994)。Exploiting the Core Competences of your Organization。Long Range Planning，27(4)，66-77。  new window
25.Ranagaswamy, A.、Burke, R.、Oliva, T. A.(1993)。Brand Equity and Extendibility of Brand Names。International Journal of Research in Marketing，10(1)，61-75。  new window
26.Jaworski, B. J.、Stathakopoulos, V.、Krishnan, H. S.(1993)。Control Combinations in Marketing: Conceptual Framework and Empirical Evidence。Journal of Marketing，57(1)，57-69。  new window
27.Abernethy, M. A.、Brownell, P.(1997)。Management Control Systems in Research and Development Organizations-The Role of Accounting, Behavior and Personnel Controls。Accounting, Organization and Society，22(3/4)，233-247。  new window
28.Rugman, A. M.、D'Cruz, J. R.、Porter, M. E.(1993)。The Double Diamond Model of International Competitiveness: The Canadian Experience。Management International Review，33(2)，17-39。  new window
29.Aaker, David A.、Joachimsthaler, Erich(2000)。The brand relationship spectrum: The key to the brand architecture challenge。California Management Review，42(4)，8-23。  new window
30.Korgaonkar, P. K.、Lund, D.、Price, B.(1985)。A structural equations approach toward examination of store attitude and store patronage behavior。Journal of Retailing，61(2)，39-60。  new window
31.Hennart, Jean-Francois(1991)。Control in Multinational Firms: The Role of Price and Hierarchy。Management International Review，31(1)，71-76。  new window
32.Martinez, J. I.、Jarillo, J. C.(1991)。Coordination Demands of International Strategies。Journal of International Business Studies，22(3)，429-444。  new window
33.Teas, R. Kenneth(1994)。Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment。Journal of Marketing，58(1)，132-139。  new window
34.Eisenhardt, Kathleen M.(1985)。Control: Organizational and economic approaches。Management Science，31(2)，134-149。  new window
35.Song, X. Michael、Parry, Mark E.(1997)。A Cross-national Comparative Study of New Product Development Processes: Japan and the United States。Journal of Marketing，61(2)，1-18。  new window
36.Mohr, Jakki J.、Fisher, Robert J.、Nevin, John R.(1996)。Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control。Journal of Marketing，60(3)，103-115。  new window
37.Stringer, R.(2000)。How to Manage Radical Innovation。California Management Review，42(4)，70-88。  new window
38.Stalk, George、Evans, Philip、Shulman, Lawrence E.(1992)。Competing on capabilities: the new rules of corporate strategy。Harvard Business Review，70(2)，57-69。  new window
39.Snell, S. A.(1992)。Control theory in strategic human resource management: The mediating effect of administrative information。Academy of Management Journal，35(2)，292-327。  new window
40.Reed, Richard、Defillippi, Robert J.(1990)。Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive Advantage。Academy of Management Review，15(1)，88-102。  new window
41.Prahalad, Coimbatore K.、Hamel, Gary(1990)。The core competence of the corporation。Harvard Business Review，68(3)，79-91。  new window
42.Roberts, Mary Lou、Wortzel, Lawrence H.(1979)。New Life-Style Determinants of Women's Food Shopping Behavior。Journal of Marketing，43(3)，28-39。  new window
43.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science，23(4)，236-245。  new window
44.Baker, Julie、Grewal, Dhruv、Parasuraman, A.(1994)。The Influence of Store Environment on Quality Inferences and Store Image。Journal of the Academy of Marketing Science，22(4)，328-339。  new window
45.Wilson, David T.(1995)。An integrated model of buyer-seller relationships。Journal of the Academy of Marketing Science，23(4)，335-345。  new window
46.Baliga, B. Ram、Jaeger, Alfred M.(1984)。Multinational corporations: Control systems and delegation issues。Journal of International Business Studies，15(2)，25-40。  new window
47.Grant, Robert M.(1991)。The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation。California Management Review，33(3)，114-135。  new window
48.Porter, Michael. E.(1990)。The Competitive Advantage of Nations。Harvard Business Review，1990(Mar./Apr.)，73-93。  new window
49.Chatterjee, Sayan、Wernerfelt, Birger(1991)。The Link between Resources and Type of Diversification: Theory and Evidence。Strategic Management Journal，12(1)，33-48。  new window
50.Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management，17(1)，99-120。  new window
學位論文
1.江俊德(1997)。網路咖啡屋消費者行為之研究--以大台北地區為例(碩士論文)。大同工學院。  延伸查詢new window
2.林良振(1999)。咖啡使用度及產品涉入程度對咖啡店知覺的影響--以台北市連鎖咖啡店為例(碩士論文)。長庚大學。  延伸查詢new window
3.廖國興(1995)。連鎖便利商店產業直營或加盟型態與經營績效(碩士論文)。輔仁大學。  延伸查詢new window
4.蔡璧如(1989)。影響連鎖店經營績效因素之研究--以三商百貨為例(碩士論文)。大同工學院。  延伸查詢new window
5.嚴盛豪(1986)。連鎖經營控制之研究--系統分析方法之應用(碩士論文)。國立政治大學。  延伸查詢new window
6.蘇種園(1984)。連鎖經營之創設過程研究(碩士論文)。國立政治大學。  延伸查詢new window
7.林吟春(2000)。咖啡連鎖店消費者行為之研究--以台北市咖啡連鎖店為例(碩士論文)。輔仁大學。  延伸查詢new window
8.高仁健(1997)。企業之資源基礎、策略導向與競爭力關係之研究--國內資訊服務業之實證(碩士論文)。實踐大學，臺北市。  延伸查詢new window
9.王秀瑩(2000)。咖啡連鎖店市場區隔及其消費行為之研究(碩士論文)。國立東華大學。  延伸查詢new window
10.張清泉(1984)。咖啡購買行為研究(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.周信宏(2000)。企業核心競爭力。臺北：聯經出版社。  延伸查詢new window
2.韓懷宗(1999)。STARBUCKS咖啡王國傳奇。台北：聯經出版社。  延伸查詢new window
3.Downes, L.、Mui, C.(1990)。Unleashing the Killer Application: Digital Strategies for Market Dominance。M.A.：Harvard Business School Press。  new window
4.Drucker, P.(1993)。The Practice of Management。New York：Harper Business。  new window
5.Hill, C. W. L.(1997)。International Business: Competing in the Global Marketplace。N.Y.：Irwin。  new window
6.Lewison, D. M.(1997)。Retailing。N.J.：Prentice-Hall。  new window
7.Myer, P.(1997)。Introduction to Series: Why Knowledge, Why Now。M.A.：Butterworth-Heinmann。  new window
8.Quelch, J. A.、Bartlett, C. A.(1999)。Global Marketing Management。M.A.：Addison-Wesley Publishing Co。  new window
9.Quinn, J. B.(1992)。A Knowledge and Service Based Paradigm for Industry。N.Y.：The Free Press。  new window
10.Wiig, Karl M.(1994)。Knowledge Management Methods: Practical Approaches to Managing Knowledge。Schema Press。  new window
11.Fitzsimmons, James A.、Fitzsimmons, Mona J.(1998)。Service Management: Operations, Strategy, and Information Technology。New York：McGraw-Hill Companies Inc。  new window
12.Kuczmarski, T. D.(1996)。Innovation: Leadership Strategies for the Competitive Edge。NTC Publishing Group。  new window
13.Lovelock, C.、Vandermerwe, S.、Lewis, B.(1996)。Services marketing: A European perspective。Englewood Cliffs, NJ：Prentice-Hall。  new window
14.吳思華(1996)。策略九說。台北：吳思華。  延伸查詢new window
15.Terpstra, V.、Sarathy, R.(1994)。International Marketing。Illinois：The Dryden Press。  new window
16.Utterback, J. M.(1994)。Mastering the Dynamics of Innovation: How Companies Can Seize O pportunities in the Face of Technological Change。Boston, MA。  new window
17.Leonard-Barton, D.、Dorothy, L.(1995)。Wellsprings of knowledge: Building and sustaining the sources of innovation。Boston, Massachusetts：Harvard Business School Press。  new window
18.Stern, Louis W.、El-Ansary, Adel I.、Coughlan, Anne T.(1996)。Marketing Channels。Prentice-Hall。  new window
19.Bartlett, C. A.、Ghoshal, S.(1989)。Managing Across Borders。Harvard Business School Press。  new window
20.陳順宇(1998)。多變量分析。臺南市：陳順宇發行 臺北市 : 華泰書局總經銷。  延伸查詢new window
21.Sharma, Subhash(1996)。Applied Multivariate Techniques。John Wiley & Sons, Inc.。  new window
22.Kaplan, R. S.、Norton, D. P.(2001)。The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment。Boston, MA：Harvard Business School Publishing Corporation。  new window
23.Kerlinger, Fred N.(1986)。Foundations of behavioral research: Educational and psychological inquiry。New York：Holt, Rinehart & Winston。  new window
24.Yeung, Arthur K.、Ulrich, David O.、Nason, Stephen W.、Von Glinow, M. A.(1999)。Organizational Learning Capability: Generating and Generalizing Ideas with Impact。New York, NY：Oxford University Press。  new window
25.黃俊英(1998)。多變量分析。台北：華泰書局出版社。  延伸查詢new window
26.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
27.Keegan, Warren J.(1999)。Global Marketing Management。Prentice Hall。  new window
28.Bollen, K. A.、Long, J. S.(1993)。Testing structural equation models。Sage。  new window
29.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：368（臺灣：363，外國：5） ／ 本年度總使用人次：1614293 ／ 訪客人次（自102年09月）：67408225
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上