Starting in the 1990s, the phenomenon of museum “blockbuster exhibitions’’ emerged in Taiwan society. The characteristics and features of these exhibitions and the large numbers of visitors that they attract show specific relationships with associated discursive fields of society. The description of “curatorship’’ is associated with the characterized role of exhibition curators. Because the discursive characters of museum exhibitions are transformed in blockbuster exhibitions, museums might find that they need to yield their curatorship to other agents, such as foundation representatives or the media. In addition, it should not be forgotten that the discursive object of blockbuster exhibitions is the consuming populace. Through the distribution of blockbuster exhibitions, museum workers seem to be gradually modifying their habitus. Finally, museums must gain a deeper understanding of the needs and interests of the public, to effectively face the challenge of social change.