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題名:運動明星對網路使用者角色模範及行為意圖的影響
書刊名:運動知識學報
作者:蔡翔証
作者(外文):Tsai, Hsiang-cheng
出版日期:2006
卷期:3:2
頁次:頁251-263
主題關鍵詞:運動明星代言角色模範行為意圖Sports celebrityEndorsementRole modelBehavioral intentions
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:43
期刊論文
1.Bush, A. J.、Martin, C. A.、Bush, V. D.(2004)。Sports Celebrity Influence on the Behavioral Intentions of Generation。Journal of Adverising Research,44(1),108-118。  new window
2.McCracken, G.(1986)。Culture and consumption:A theoretical account of the structure and movement of the cultural meaning of consumer goods。Journal of Consumer Research,13,71-84。  new window
3.Moschis, G. P.、Churchill, G. A.(1978)。Consumer socialization: A theoretical and empirical analysis。Journal of Marketing Research,15,599-609。  new window
4.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1996)。The behavior consequence of service quality。Journal of Marketing,60(2),31-46。  new window
5.Rich, G. A.(1997)。The sales manager as a role model: Effects on trust, job satisfaction, and performance of salespeople。Journal of the Academy of Marketing Science,25(Sep.),319-328。  new window
6.Sukhdial, A. S.、Aiken, D.、Kahle, L.(2002)。Are you old-school? A scale for measuring sports fans’ old-school orientation。Journal of Advertising Research,42(4),71-81。  new window
7.Friedman, Hershey H.、Friedman, Linda(1979)。Endorser Effectiveness by Product Type。Journal of Advertising Research,19(5),63-71。  new window
8.Atkin, C.、Block, M.(1983)。Effectiveness of celebrity endorsers。Journal of Advertising Research,23(1),57-61。  new window
9.Miciak, A. R.、Shanklin, W. L.(1994)。Choosing celebrity endorsers。Marketing Management,3(3),50-60。  new window
10.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
研究報告
1.資策會ACI-FIND、經濟部技術處創新資訊應用硏究計畫(2005)。我國經常上網人口調查統計。  延伸查詢new window
圖書
1.Bandura, Albert(1977)。Social Learning Theory。Prentice-Hall, Inc.。  new window
 
 
 
 
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