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題名:創新擴散理論模式之應用--以MP3隨身聽產業為例
書刊名:資訊管理學報
作者:李銘尉 引用關係蔡錦裕 引用關係
作者(外文):Li, Ming-wayTsai, Chin-yu
出版日期:2007
卷期:14:2
頁次:頁27-48
主題關鍵詞:創新擴散模型MP3隨身聽產業Innovation diffusion modelMP3 player industry
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:70
創新擴散在數位經濟面臨新的挑戰和機會,在MP3隨身聽市場,並沒有足夠的證據加以預測成功的擴散和採用率。本研究應用創新擴散理論去調查影響MP3隨身聽採用的因素。 我們發現本研究採用的模型在解釋能力上優於基本擴散模型以及修正的擴散模型。研究結果顯示價格、廣告支出和消費者重覆購買因素都會有效的影響台灣MP3隨身聽市場的銷售。 我們認為此本研究此模式在理論與實務方面對MP3隨身聽消費者的採用過程獲得更佳的瞭解有重要之意涵,研究結果能提供未來洞悉MP3隨身聽之行銷策略。
The digital economy poses fresh challenges and opportunities for research on modeling diffusion of innovations. In spite of promising forecasts, successful diffusion and adoption rate are no longer self-evident in the MP3 player market. This study applies innovation diffusion theory to examine the factors that influence the adoption of MP3 Player. We found that the model we adopted for the current research exhibited better interpretive results than either the base diffusion model or the modified diffusion model. It shows that factoring in pricing, advertising expenditures, and other variable combinations as well as consumers' repetitive purchasing data can effectively enhance the model's predictive ability of sales for portable MP3 players in the Taiwan market. We believe that the model and the research that supports it has important implications for both academics and practitioners in gaining a better understanding of the process for adoption of MP3 player by consumers. The results may provide further insights into MP3 player marketing strategies.
期刊論文
1.Mansfield, Edwin(1961)。Technical Change and the Rate of Imitation。Econometrica: Journal of the Econometric Society,29(4),741-766。  new window
2.Jun, D. B.、Park, Y.(1999)。A Choice-Based Diffusion Model for Multiple Generations of Products。Technological Forecasting and Social Change,61(1),45-58。  new window
3.JAIN, D. C.、MAHAJAN, V.、MULLER, E.(1991)。INNOVATION DIFFUSION IN THE PRESENCE OF SUPPLY RESTRICTION。MARKETING SCIENCE,10(1),83-90。  new window
4.Crawford, C. M.(1992)。The Hidden Costs of Accelerated Product Development。Journal of Product Innovation Management,9(3),188-199。  new window
5.GATIGNON, H.、ELIASHBERG, J.、ROBERTSON, T. S.(1989)。MODELING MULTINATIONAL DIFFUSION PATTERS: AN EFFICIENT METHODOLOGY。MARKETING SCIENCE,8(3),231-247。  new window
6.PAE, JAE H.、LEHMANN, DONALD R.(2003)。MULTIGENERATION INNOVATION DIFFUSION: THE IMPACT OF INTERGENERATION TIME。JOURNAL OF THE ACADEMY OF MARKETING SCIENCE,31(1),36-45。  new window
7.PUTSIS, W. P.、BALASUBRAMANIAN, S.、KAPLAN, E. H.、SEN, S. K.(1997)。MIXING BEHAVIOR IN CROSS-COUNTRY DIFFUSION。MARKETING SCIENCE,16(4),354-369。  new window
8.PARKER, P. M.(1992)。PRICING STRATEGIES IN MARKETS WITH DYNAMIC ELASTICITIES。MARKETING LETTERS,3(3),227-237。  new window
9.Robinson, B.、Lakhani, C.(197506)。Dynamic Price Models for New Product Planning。Marketing Science,21(6),1113-1122。  new window
10.Fourt, L. A.、Woodlock, J. W.(1960)。Early prediction of market success for new grocery products。Journal of Marketing,25(2),31-38。  new window
11.Kalish, S.(1985)。A New Product Adoption Model with Pricing Advertising and Uncertainty。Management Science,31(12),1569-1585。  new window
12.Mahajan, V.、Peterson, R. A.(1978)。Innovation diffusion in a dynamic potential adopter population。Management Science,24(15),1589-1597。  new window
13.Mahajan, V.、Muller, E.、Srivastava, R. K.(1990)。Determination of Adopter Categories by Using Innovation Diffusion Models。Journal of Marketing Research,27(1),37-50。  new window
14.Jones, J. M.、Ritz, C. J.(1991)。Incorporating distribution into new product diffusion models。International Journal of Research in Marketing,8(2),91-112。  new window
15.Mahajan, V.、Muller, E.、Kerin, R. A.(1984)。Introduction strategy for new products with positive and negative word-of-mouth。Management Science,30(12),1389-1404。  new window
16.Bass, Frank M.(1969)。A new product growth for model consumer durables。Management Science,15(5),215-227。  new window
17.Horsky, D.(1990)。A Diffusion Model Incorporating Product Benefits, Price, Income and Information。Marketing Science,9(4),343-365。  new window
18.Ramanathan, K.、Sharif, M. N.(1981)。Binomial Innovation Diffusion Models with Dynamic Potential Adopter Population。Technological Forecasting and Social Change,20,63-87。  new window
19.Giovanis, A. N.、Skiadas, C. H.(1999)。A Stochastic Logisitc Innovation Diffusion Model Studying the Electricity Consumption in Greece and the United States。Technological Forecasting and Social Change,61(3),235-246。  new window
20.Bayus, B. L.(1987)。Forcasting Sales of New Contingent Products: An Application to the Compact Disc Market。The Journal of Product Innovation Management,4(4),243-255。  new window
21.Mahajan, V.、Peterson, R. A.(1979)。Integrating Time and Space in Technological Substitution Models。Technological Forecasting and Social Change,14(1),231-234。  new window
22.Debabrata, T.、Sudhir, K.、Andrew, A.(2002)。Investigating New Product Diffusion Process Product and Countries。Marketing Science,12(1),97-114。  new window
23.Rogers, E. M.(1976)。New Product Adoption and Diffusion。Journal of Consumer Research,2(4),192-208。  new window
24.Roberterson, T. S.(1967)。The Process of Innovation and Diffusion of Innovation。Journal of Marketing,36(1),15-16。  new window
25.Lindblahd, E.、Lyttkens, C. H.、Hanson, B. S.、Ostergren, P. O.(1997)。Title: The Diffusion Model and Social-hierarchical Process of Change。Health Promotion International,12(4),323-330。  new window
學位論文
1.石憶茹(2000)。個人數位助理(PDA)之創新擴散模型,0。  延伸查詢new window
2.林彥宇(2003)。創新擴散理論模式之應用-以數位相機產業為例,0。  延伸查詢new window
3.侯東儀(2003)。新產品創新擴散模式-以行動電話為例,0。  延伸查詢new window
圖書
1.Rogers, Everett M.(1983)。Diffusion of Innovation。New York:Free Press。  new window
2.Barnett, H. G.(1953)。Innovations: The Basis of Cultural Change。Innovations: The Basis of Cultural Change。New York, NY。  new window
 
 
 
 
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