| 期刊論文| 1. | Wright, P. L.(1973)。The Cognitive Progresses Mediating Acceptance of Advertising。Journal of Marketing Research，10，53-62。   | | 2. | Yadav, Manjit S.(1994)。How buyers evaluate product bundles: A model of anchoring and adjustment。Journal of Consumer Research，21(2)，342-353。 | | 3. | Alden, D. L.、Stayman, D. M.、Hoyer, W. D.(1994)。Evaluation Strategies of American and Thai Consumers。Psychology & Marketing，11(2)，145-161。 | | 4. | Bloch, P. H.(1981)。An exploration into the scaling of consumers' involvement with a product class。Consumer Research，8，61-65。 | | 5. | Coupey, E.(1994)。Restructuring。Journal of Consumer Research，21(1)，83-99。 | | 6. | Hansen, D. E.、Helgeson, J. G.(2001)。Consumer Response to Decision Conflict from Negatively Correlated Attributes。Journal of Consumer Psychology，10(3)，159-169。 | | 7. | McDonald, W. J.(1993)。The Role of Demographics, Purchase Histories, and Shopper Decision-Making Styles in Predicting Consumer Catalog Loyalty。Journal of Direct Marketing，7(3)，55-65。 | | 8. | Muthukrishnan, A. V.(1995)。Decision Ambiguity and Incumbent Brand Advantage。Journal of Consumer Research，22(1)，98-109。 | | 9. | Ursic, M. L.、Helgeson, J. G.(1990)。The Impact of Choice Phase and Task Complexity on Consumer Decision Making。Journal of Business Research，21(1)，69-90。 | | 10. | Dabholkar, P. A.(1994)。Incorporating Choice Into an Attitudinal Framework: Analyzing Models of Mental Comparison Processes。Journal of Consumer Research，21(1)，100-118。 | | 11. | Helgeson, J. G.、Ursic, M. L.(1993)。Information Load, Cost/Benefit Assessment and Decision Strategy Variability。Journal of the Academy of Marketing Science，21(1)，13-20。 | | 12. | Mittal, B.(1989)。Measuring Purchase-Decision Involvement。Psychology and Marketing，6(2)，147-162。 | | 13. | Swinyard, William R.(1993)。The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions。Journal of Consumer Research，20(2)，271-280。 | | 14. | Stone, R. N.、Gronhaug, K.(1993)。Perceived risk: Further consideration for the marketing discipline。European Journal of Marketing，27(3)，39-50。 | | 15. | Bettman, James R.(1973)。Perceived Risk and Its Components: A Model and Empirical Test。Journal of Marketing Research，10(2)，184-190。 | | 16. | Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising，15(2)，4-34。 | | 17. | Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。 | | 18. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising，23(4)，59-70。 | | 19. | Celsi, Richard L.、Olson, Jerry C.(1988)。The Role of Involvement in Attention and Comprehension Processed。Journal of Consumer Research，15(2)，210-224。 | 會議論文| 1. | Sheth, J. N.(1971)。Canonical Analysis of Attitude-Behavior Relationships。18th International Meeting of Institute of Management Science。Washington, D.C.。 | 學位論文| 1. | 李青峰(1999)。產品涉入、品牌權益與市場特性對品牌評估與選擇的影響(碩士論文)。國立成功大學。 延伸查詢 | 圖書| 1. | 吳俊彥(2003)。消費者行為。台北：高立圖書。 延伸查詢 | | 2. | Assael, H.(1984)。Consumer Behavior and Marketing Actions。Boston：Kent Publishing Co.。 | | 3. | Arnould, E.、Price, L.、Zinkhan, G.(2004)。Consumers。New York：McGraw-Hill。 | | 4. | Well, W. D.、Prensky, D.(1996)。Consumer Behavior。New York：John Wiley and Sons。 | | 5. | Solomon, M. R.(2004)。Consumer Behavior: Buying, Having, and Being。Prentice-Hall。 | | 6. | 漆梅君(2001)。透視消費者--消費行為理論與運用。臺北：學富文化事業有限公司。 延伸查詢 | | 7. | Peter, J. P.、Olson, J. C.(1999)。Consumer behavior and marketing strategy。Boston：McGraw-Hill。 | | 8. | Hoyer, Wayne D.、Macinnis, Deborah J.(1997)。Consumer Behavior。Houghton Mifflin Company。 | | 9. | 林建煌(2002)。消費者行為。臺北：智勝文化事業有限公司。 延伸查詢 | | 10. | Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex：Harcourt College Publishers。 | | 11. | Hawkins, D. I.、Best, R. J.、Coney, K. A.(2004)。Consumer Behavior: Building Marketing Strategy。New York：Boston：McGraw-Hill。 | | 12. | Schiffman, Leon G.、Kanuk, Leslie Lazar(2004)。Consumer Behavior。Prentice-Hall。 | | 13. | Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。 | 圖書論文| 1. | Houston, M. J.、Rothschild, M. L.(1978)。Conceptual and Methodological Perspective in Involvement。Research Frontiers in Marketing: Dialogues and Directions。Chicago, IL：American Marketing Association。 | |