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題名：消費者網路轉售行為之概念、分類與模型之研究
書刊名：管理評論
作者：朱訓麒／廖淑伶
作者(外文)：Chu, Hsunchi／Liao, Shuling
出版日期：2008
卷期：27:2
頁次：頁71-91
主題關鍵詞：消費者網路轉售；舊品處置；二手市場；C2C電子商務；Consumer online resale；Disposition；Secondary market；C2C e-commerce
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:0
  • 點閱點閱:31
在C2C網路拍賣中，轉售物品的消費者同時扮演了零售商與消費者的角色，為了探索此一新興的消費者轉售物品的現象，本研究經兩年的參與式觀察以及從台灣與大陸訪談蒐集與分析了213個C2C網路轉售案例後，對消費者網路轉售行為提出概念性定義，並將此行為分為四類，每類皆有其不同的轉售動機與行為表現。本研究進而提出消費者網路轉售行為之觀念性模型，並發展命題來說明四類消費者網路轉售行為如何受到三種前因的影響以及可能會如何影響消費者購物與轉售決策。最後，本研究提出結論與管理意涵，並建議未來可行之研究方向。
More consumers nowadays are acting the role of resellers by taking advantage of online transactions. To unveil this fact, this exploratory research draws on a phenomenological study of consumer online resale behavior in consumer-to-consumer (C2C) e-commerce. Through a qualitative research process including two-year participant observation and analyses on 213 online resale transaction cases in Taiwan and China, we conceptually define consumer online resale behavior. Further, we classify consumer online resale behavior into four types in a taxonomy and present a conceptual model followed by propositions to introduce the possible relationships between the antecedents that affect different types of consumer online resale behavior and their impacts on purchase and online resale decisions. Finally, we provide conclusions and managerial implications of the study, and outline directions for further research.
期刊論文
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會議論文
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研究報告
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學位論文
1.林宜德(2005)。消費者對二手耐久性商品接受意願之研究(碩士論文)。國立東華大學。  延伸查詢new window
2.陳慶國(2004)。在資訊不對稱下、二手汽車市場消費者購車之權益探討—以臺日市場為例說明，0。  延伸查詢new window
圖書
1.Nissanoff, D.(2006)。Future Shop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want。New York, NY：The Penguin Press。  new window
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其他
1.蕃薯藤網站(2005)。2005年網路調查，0。  延伸查詢new window
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5.Day E.(2004)。Charity Shops Lose Out as Second-hand Goods go to Internet Auctions; People Who Once Gave Away Clothes and Bric-a-brac Now Sell Them on eBay，0。  new window
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7.Ebay Media Center(2006)。eBay Marketplace Fast Facts，0。  new window
圖書論文
1.Simon, H. A.(1957)。A Behavioral Model of Rational Choice。Models of Man。New York：John Wiley。  new window
2.Lastovicka, J. L.、Fernandez, K. V.(2007)。Extending Generalizations about the Disposition of Meaningful Possessions to Buyers with a Shared Self。Asia Pacific Advances in Consumer Research。Association for Consumer Research。  new window
 
 
 
 
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