| 期刊論文| 1. | Braet, O.、Ballon, P.(2008)。Cooperation models for mobile television in Europe。Telematics and Informatics，25，216-236。   | | 2. | Choi, J. Y.(2008)。Ex-ante simulation of mobile TV market based on consumers' preference data。Technological Forecasting & Social Change，75(7)，1043-1053。 | | 3. | Informa Tekecins & Media(2007)。Mobile TV and video revenues to reach US billion by 2012。TVintemational，15(21)，2-3。 | | 4. | Brandenburger, A. M.、Nalebuff, B. J.(1995)。The Right Game: Use Game Theory to Shape Strategy。Harvard Business Review，73(4)，57-71。 | 會議論文| 1. | Carlsson, C.、Walden, P.(2007)。Mobile TV - To live or die by content。40th Hawaii International Conference on System Sciences。 | | 2. | Cho, H.(2008)。Acceptance of third generation (3G) mobile services in Singapore: Decomposing perceived critical mass and subjective norms。2008 ICA Conference。Montreal。 | | 3. | Cheng, C. M.(2007)。No hero, no villain: Broadcast and mobile network operator in making of a successful mobile TV industry。Singapore。 | | 4. | Gill, A.(2008)。The business model for broadcast mobile TV。Broadcast Asia 2008。Singapore。 | | 5. | Miles, C. J. G.(2008)。Mobile integrated television: A recipe for success or an overcooked broth?。2008 Broadcast Asia conference。Singapore。 | | 6. | Oh, M. Y.(2008)。Mobile TV business models in Asia-Pacific。Broadcast Asia 2008。Singapore。 | | 7. | Wei, R.(2008)。Profiling user responses to mobile TV: Effects of individual differences, mobility and technology cluster on critical mass。Broadcast Education Association。Las Vegas,USA。 | | 8. | Radne, K.(2007)。Mobile TV: Lessons from TeliaSonera。Mobile TV World Forum。 | | 9. | Redmond, R.(2008)。Mobile TV: Multimedia content delivery on the move。BroadcastAsia。Singapore。 | | 10. | Shin, D. T.(2007)。Mobile TV broadcasting development and experiment in Korea。Pacific Telecommunications Conference。USA。 | 圖書| 1. | Andersson, Christoffer、Freeman, Charles、James, Ian、Johnston, Andy、Ljung, Staffan(2006)。Mobile media and application: From concept to cash-successful service creation and launch。John Wiley & Sons。 | | 2. | Kumar, A.(2007)。Mobile TV: DVB-H, DMBt 3G systems and rich media applications。Oxford：Focal Press。 | | 3. | McAfee, R. P.(2002)。Competitive solutions: The strategist's toolkit。New York：Princeton University Press。 | | 4. | Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。 | 其他| 1. | Ong, B.(2008)。Mobile TV pilot takes off in S'pore，http://www.mobiletvtrial.sg， 2008/08/10。 | | 2. | (2008)。Mobile TV Trial，http://mobiletvtrial.sg/index.htm， 2008/08/12。 | | 3. | Zeman, E.(2007)。Where will you get your entertainment in five years? Nokia says from your peers，http://www.informationweek.comlblog/mainlarchives12007/121wherewillvou.html， 2008/08/10。 | | 4. | Yang, W. H.(2008)。Key succesful factors and development strategies for TV on，http://www.iour.nccu.edu.tw/mcr.l.， 2008/09/21。 | | 5. | Simply Jean Blog。Mobile TV in Singapore--Will it fly or will it fall...like the rest，http://blog.simplyjean.com/2008/01/17/mobile-tv-in-singapore-will-it-fly-or-will-it-fall-like-the-rest/， 2008/08/10。 | | 6. | TeleGeography(2007)。Ml, StarHub ink joint MeTV deal，http://www.tdegcographv.com/cu/article.php7artick id=18547， 2008/09/21。 | | 7. | NTT DOCOMO(2005)。StarHub to launch i-mode Service in Singapore，http://www.nttdocomo.com/pr/20Q5/0Q0700.html.， 2008/09/18。 | | 8. | The China Post(2008)。Mobile phone users worldwide topped 3.3 bil by end-2007:，http://news.bbc.co.Uk/l/hi/technology/51054Q0.staL， 2008/06/13。 | |