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題名:資訊呈現方式、回饋機制對活動式網路廣告效果影響之研究
書刊名:電子商務研究
作者:吳肇銘 引用關係
作者(外文):Wu, Chao-ming
出版日期:2006
卷期:4:2
頁次:頁181-209
主題關鍵詞:網路行銷網路廣告網路活動回饋機制資訊呈現方式On-line marketingOn-line advertisementOn-line campaignFeedbackInformation presentation
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:25
期刊論文
1.Thorson, E.、Rodgers, S.(2000)。The Interactive Advertising Model: How Users Perceive and Process Online Ads。Journal of Interactive Advertising,1(1),41-60。  new window
2.Rink, J. E.、French, K.、Lee, A. M.、Solmon, M. A.(2000)。A Comparison of Pedagogical Knowledge Structure of Preservice Student and Teacher Educators in Two Institutions。Journal of Interactive Advertising,13,140-162。  new window
3.Roper, W. J.(1977)。Feedback in Computer-Assisted Instruction。Programmed Learning and Educational Technology,14,43-49。  new window
4.Vaughan, R.(198309)。How Advertising Work: A Planning Model。Journal of Advertising Research,September,22-28。  new window
5.Waldrop, P. B.、Justen, J. E.、Adams, T. M.(1986)。A Comparison of Three Types of Feedback in a Computer-Assisted Instruction Task。Educational Technology,26,43-45。  new window
6.Ha, L.(199607)。Observations: advertising clutter in consumer magazines: dimensions and effects。Journal of Advertising Research,36,76-84。  new window
7.Kulhavy, Raymond W.、Stock, William A.(1989)。Feedback in written instruction: The place of response certitude。Educational Psychology Review,1(4),279-308。  new window
8.Hoffman, D. L.、Novak, T. P.(199607)。Marlceting in hypermedia computer-mediated environments: Conceptual foundations。Journal of Marketing,60(3),50-68。  new window
9.王瑞之(19960900)。電子商務大未來。資訊與電腦雜誌,194,66-72。  延伸查詢new window
10.Richmond, A.(1996)。Enticing Online Shoppers to Buy: A Human Behavior Study。Computer Networks and ISDN Systems,28(7-11),1469-1480。  new window
11.Wright, Peter L.(1973)。The Cognitive Processes Mediating acceptance of Advertising。Journal of Marketing Research,10(1),53-62。  new window
12.MacKenzie, Scott B.、Lutz, Richard J.(1989)。An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context。Journal of Marketing,53(2),48-65。  new window
13.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。  new window
學位論文
1.陳名璋(1998)。網站廣告呈現方式對廣告效果之影響(碩士論文)。國立中央大學。  延伸查詢new window
2.吳心恬(1997)。媒體特性對說服效果之影響--WWW媒體之實驗室研究(碩士論文)。國立中央大學。  延伸查詢new window
3.谷雅慧(1996)。資訊呈現方式對網路行銷廣告效果之研究--以實驗法探討WWW網路購物情境(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.樊志育(1999)。廣告學。台北:三民書局。  延伸查詢new window
2.Lutz, R.(1986)。Quality is as Quality Does: An Attitudinal Perspective on Consumer Quality Judgments, the Marketing Science Institute Trustees Meeting。Cambridge, MA。  new window
3.Thorndike, E.(1927)。Measurement of Intelligence。New York:Teachers College Press。  new window
4.Byrne, B. M.(1994)。Structural Equation Modeling with EQS and HQS/Windows。SAGE Publications Inc。  new window
5.Bentler, Peter M.(1995)。EQS: Structural equations program manual。Multivariate Software, Inc.。  new window
6.Anderson, J. R.(1990)。Cognitive psychology and its implications。New York:Freeman and Company。  new window
7.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
8.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1995)。Multivariate Data Analysis: with Readings。Prentice Hall。  new window
其他
1.(2004)。2003年台灣網路使用調查,http://survev.yam.com/survev2003/chart /preview.Dhp?fid=b_43。  new window
圖書論文
1.Clariana, R. B.(1992)。The Effects of Different Feedback Strategies Using Computer-Administered Multiple-Choice Questions as Instruction。Proceedings of Selected Research and Development Presentations。  new window
2.Dempsey, J. V.、Driscoll, M. P.、Swindell, L. K.(1993)。Text-based Feedback。Interactive Instruction and Feedback。Englewood Cliffs, NJ:Educational Technology Publications。  new window
 
 
 
 
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