| 期刊論文1. | Thorson, E.、Rodgers, S.(2000)。The Interactive Advertising Model: How Users Perceive and Process Online Ads。Journal of Interactive Advertising,1(1),41-60。 | 2. | Rink, J. E.、French, K.、Lee, A. M.、Solmon, M. A.(2000)。A Comparison of Pedagogical Knowledge Structure of Preservice Student and Teacher Educators in Two Institutions。Journal of Interactive Advertising,13,140-162。 | 3. | Roper, W. J.(1977)。Feedback in Computer-Assisted Instruction。Programmed Learning and Educational Technology,14,43-49。 | 4. | Vaughan, R.(198309)。How Advertising Work: A Planning Model。Journal of Advertising Research,September,22-28。 | 5. | Waldrop, P. B.、Justen, J. E.、Adams, T. M.(1986)。A Comparison of Three Types of Feedback in a Computer-Assisted Instruction Task。Educational Technology,26,43-45。 | 6. | Ha, L.(199607)。Observations: advertising clutter in consumer magazines: dimensions and effects。Journal of Advertising Research,36,76-84。 | 7. | Kulhavy, Raymond W.、Stock, William A.(1989)。Feedback in written instruction: The place of response certitude。Educational Psychology Review,1(4),279-308。 | 8. | Hoffman, D. L.、Novak, T. P.(199607)。Marlceting in hypermedia computer-mediated environments: Conceptual foundations。Journal of Marketing,60(3),50-68。 | 9. | 王瑞之(19960900)。電子商務大未來。資訊與電腦雜誌,194,66-72。 延伸查詢 | 10. | Richmond, A.(1996)。Enticing Online Shoppers to Buy: A Human Behavior Study。Computer Networks and ISDN Systems,28(7-11),1469-1480。 | 11. | Wright, Peter L.(1973)。The Cognitive Processes Mediating acceptance of Advertising。Journal of Marketing Research,10(1),53-62。 | 12. | MacKenzie, Scott B.、Lutz, Richard J.(1989)。An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context。Journal of Marketing,53(2),48-65。 | 13. | Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。 | 學位論文1. | 陳名璋(1998)。網站廣告呈現方式對廣告效果之影響(碩士論文)。國立中央大學。 延伸查詢 | 2. | 吳心恬(1997)。媒體特性對說服效果之影響--WWW媒體之實驗室研究(碩士論文)。國立中央大學。 延伸查詢 | 3. | 谷雅慧(1996)。資訊呈現方式對網路行銷廣告效果之研究--以實驗法探討WWW網路購物情境(碩士論文)。國立中央大學。 延伸查詢 | 圖書1. | 樊志育(1999)。廣告學。台北:三民書局。 延伸查詢 | 2. | Lutz, R.(1986)。Quality is as Quality Does: An Attitudinal Perspective on Consumer Quality Judgments, the Marketing Science Institute Trustees Meeting。Cambridge, MA。 | 3. | Thorndike, E.(1927)。Measurement of Intelligence。New York:Teachers College Press。 | 4. | Byrne, B. M.(1994)。Structural Equation Modeling with EQS and HQS/Windows。SAGE Publications Inc。 | 5. | Bentler, Peter M.(1995)。EQS: Structural equations program manual。Multivariate Software, Inc.。 | 6. | Anderson, J. R.(1990)。Cognitive psychology and its implications。New York:Freeman and Company。 | 7. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 8. | Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1995)。Multivariate Data Analysis: with Readings。Prentice Hall。 | 其他1. | (2004)。2003年台灣網路使用調查,http://survev.yam.com/survev2003/chart /preview.Dhp?fid=b_43。 | 圖書論文1. | Clariana, R. B.(1992)。The Effects of Different Feedback Strategies Using Computer-Administered Multiple-Choice Questions as Instruction。Proceedings of Selected Research and Development Presentations。 | 2. | Dempsey, J. V.、Driscoll, M. P.、Swindell, L. K.(1993)。Text-based Feedback。Interactive Instruction and Feedback。Englewood Cliffs, NJ:Educational Technology Publications。 | |