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題名:公共服務業之行銷發展策略--以臺灣職業工會為例
書刊名:警察行政管理學報
作者:林國均馮佩君
作者(外文):Lin, Kuo-chunFeng, Pei-chun
出版日期:2011
卷期:7
頁次:頁119-132
主題關鍵詞:公共服務服務行銷系統客戶價值認知關係行銷Public serviceService marketing systemValue cognition of customerRelationship marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:29
期刊論文
1.Ravald, A.、Grönroos, C.(1996)。The Value Concept Relationship Marketing。European Journal of Marketing,30(2),19-30。  new window
2.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
3.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing,18(4),36-44。  new window
4.Grönroos, Christian(1994)。From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing。Management Decision,32(2),4-20。  new window
5.李允傑(2011)。空大學訊329。  延伸查詢new window
6.Fournier, S.(1998)。Customers and Their Brands: Developing Relationship Theory in Customer Research。Journal of Marketing Research,24(4),43-373。  new window
圖書
1.Lovelock, C. H.(1991)。Develop frameworks for understanding service marketing。New Jersey:Prentice Hall。  new window
2.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
3.Kolter, Philip(1985)。Kolter on Marketing: How to create, Win, and Dominate Market。  new window
4.Kotler, P.(1980)。Marketing for nonprofit organizations。Englewood Chiff, N. J.。  new window
5.邱繼智(2010)。連鎖企業的發展與趨勢。連鎖企業管理。  延伸查詢new window
6.曾光華、饒怡雲(2010)。服務行銷。行銷學原理。  延伸查詢new window
7.張健豪、袁淑娟(2002)。服務沿革。服務業管理。  延伸查詢new window
其他
1.,http://www.dogood.com.tw/our-service_2.htm。  new window
2.,http://www.stat.gov.tw/ct.asp?xItem=29968&ctNode=2294。  new window
3.許長輝(2007)。台灣工會發展面臨全球化衝撃。  延伸查詢new window
圖書論文
1.Gruning, J. E.、Repper, F. C.(1992)。Strategic Management, Public and Issues。Excellent in Public Relations and Communications Management。Hillsdale NJ:Lawrence Erlbaum。  new window
2.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois:American Marketing Association。  new window
 
 
 
 
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