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題名:廣告話語的結構重疊和中國社會的變遷---以1980年和2000年《人民日報》的廣告為例
書刊名:傳播與社會學刊
作者:馮捷蘊吳東英
作者(外文):Feng, JieyunWu, Doreen Dong-ying
出版日期:2007
卷期:2
頁次:頁161-177
主題關鍵詞:話語結構重疊理論信息性語體感染性語體政治化話語私人化話語Generic intertextualityInformative styleInvolving stylePolitical discoursePrivate discourseCommercial public discourse
原始連結:連回原系統網址new window
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  • 點閱點閱:106
圖書
1.Fairclough, N.(1995)。Critical discourse analysis: Papers in the critical study of language。London, England:NY:Longman。  new window
2.Bhatia, V. K.(1993)。Analysing genre: Language use in professional settings。Boston:London:New York:Addison Wesley:Longman。  new window
3.Biber, Douglas(1988)。Variation Across Speech and Writing。Cambridge。  new window
4.Dyer, Gillian(1982)。Advertising as Communication。London:New York:Routledge。  new window
5.Fairclough, Norman(2003)。Analyzing discourse: Textual analysis for social research。Routledge。  new window
6.Fairclough, Norman(1992)。Discourse and Social Change。Polity Press。  new window
7.van Dijk, Teun A.(1991)。Racism and the Press。London:Routledge。  new window
其他
1.吳東英(1998)。中國內地與香港的廣告寫作。  延伸查詢new window
2.吳東英(2001)。廣告話語結構的常規與變異。  延伸查詢new window
3.吳東英、秦秀白、吳柏基(2004)。香港報刊語言口語化的表現形式和功能。  延伸查詢new window
4.吳東英、鍾美瓊(2004)。香港報刊廣告文本的變遷:50年代與80年代。  延伸查詢new window
5.孫曉莉(2001)。中國現代化進程中的國家與社會。  延伸查詢new window
6.曹錦清、陳中亞(1997)。走出理想城堡--中國「單位」現象研究。  延伸查詢new window
7.許中田(編)(2000)。新中國傳媒五十年1949-1999。  延伸查詢new window
8.馮捷蘊(2004)。中國大陸的文化價值觀:以2004年網絡廣告內容分析為例。  延伸查詢new window
9.黃升民(1997)。中國廣告的消失和復興。  延伸查詢new window
10.黃升民、周艷(編)(2003)。中國傳媒市場大變局。  延伸查詢new window
11.龔維試(2001)。社會發展與制度選擇--1978年以來中國社會變遷研究。  延伸查詢new window
12.Bhatia, V. J.(1999)。Integrating products, processes, purposes and participants in professional writing。  new window
13.Chan, C. M.(2000)。Parasitic discourse in popular Hong Kong female magazines。  new window
14.Chan, K. K. W.(1995)。Information content of television advertising in Hong Kong and China。  new window
15.Cheng, H.(1997)。Toward an understanding of cultural values manifest in advertising: A content analysis of Chinese television commercials in 1990 and 1995。  new window
16.Fairclough, N.(1985)。Critical and descriptive goals in discourse analysis。  new window
17.Feng, J. Y., & Wu, D.(2006)。Cultural value change in mainland China’s commercial discourse。  new window
18.Grosser, W.(1995)。Style in advertising。  new window
19.Gu Y. G.(2001)。The changing orders of discourse in a changing China。  new window
20.McIntyre, B. T., & Wei, R.(1998)。Value changes in Chinese advertisements from 1979 to 1995: A longitudinal study。  new window
21.Perreault, W. D., Jr., & Leigh, L. E.(1989)。Reliability of nominal data based on qualitative judgements。  new window
22.Tannen, D.(1982)。Spoken and written language: Exploring orality and literacy。  new window
23.Tse, D. K., Belk, R., & Zhou, N.(1989)。Becoming a consumer society: A longitudinal and cross-cultural content analysis of print ads from Hong Kong, The People’s Republic of China, and Taiwan。  new window
24.van Dijk, T. A.(1984)。Prejudice in discourse: An analysis of ethnic prejudice in cognition and conversation。  new window
25.van Dijk, T. A.(1996)。Discourse, power and access。  new window
 
 
 
 
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