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題名：影響消費中國製食品意願的因素 : 以金門地區婦女為例
書刊名：健康促進與衛生教育學報
作者：翁紹庭／盧鴻毅 引用關係／侯心雅
作者(外文)：Weng, Shao-ting／Lu, Hung-yi／Hou, Hsin-ya
出版日期：2012
卷期：37
頁次：頁79-99
主題關鍵詞：中國製食品；計畫行為理論；樂觀偏誤；Food made in China；Optimistic bias；Theory of planned behavior
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(1) 專書(0) 專書論文(0)
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  • 共同引用共同引用:8
  • 點閱點閱:33
本研究旨在採用「計畫行為理論」（TPB）作為理論基礎，並加入「樂觀偏誤」作為中介變項，探討影響金門縣婦女消費中國製食品意願的因素。本橫斷面的調查研究共發出 617份問卷，最後回收 491份有效問卷（有效回收率為 79.6%），受訪者的平均年齡為 42.21歲（SD = 7.55）。透過結構方程模式分析，本研究發現，「主觀規範」負向地預測受訪者消費中國製食品的意願；對中國製食品的「態度」愈正向，受訪者消費中國製食品的意願愈高；此外，受訪者愈覺得自己可以控制消費中國製食品的風險，愈覺得自己不會買到有問題的中國製食品，進而消費中國製食品的意願愈高。本研究發現，此一整合模式的計畫行為理論外生變項及樂觀偏誤中介變項，共可解釋受訪者消費中國製食品意願 29%的變異量，上述發現可供對食品行銷及教育感興趣者參考。
This study, based on the theoretical framework of Theory of Planned Behavior (TPB) and optimistic bias, aims to examine the determinants of intentions to consume food made in China among women in Kinmen. This cross-sectional study surveyed 617 respondents and 491 completed the self-administered questionnaire (the valid response rate is 79.6%). The average age of respondents is 42.21 (SD = 7.55). The structural equation model results show that subjective norms significantly and negatively predict intentions of consuming food made in China while attitudes significantly and positively predict such intentions. Also, perceived behavioral control significantly predicts optimistic bias, and then significantly and positively predicts intentions of consuming food made in China. The exogenous and mediated variables of the integrated model explain 29% variance in intentions to consume food made in China and the findings are inspiring to those who are interested in food marketing and education.
期刊論文
1.Weinstein, N. D.(1987)。Unrealistic optimism about susceptibility to health problems: Conclusions from a community-wide sample。Journal of Behavioral Medicine，10(5)，481-500。  new window
2.Lu, H. Y.、Hou, H. Y.、Dzwo, T. H.、Wu, Y. C.、Andrews, J. E.、Weng, S. T.、Lu, J. Y.(2010)。Factors influencing intentions to take precautions to avoid consuming food containing dairy products: Expanding the theory of planned behaviour。British Food Journal，112(9)，919-933。  new window
3.Gaskell, G.、Allum, N.、Wagner, W.、Kronberger, N.、Torgersen, H.、Hampel, J.、Bardes, J.(2004)。GM foods and the misperception of risk perception。Risk Analysis，24(1)，185-194。  new window
4.Chang, E. C.、Asakawa, K.、Sanna, L. J.(2001)。Cultural variations in optimistic and pessimistic bias: Do Easterners really expect the worst and Westerners really expect the best when predicting future life events?。Journal of Personality and Social Psychology，81(3)，476-91。  new window
5.Clarke, Valerie A.、Lovegrove, Hildegarde、Williams, Amanda、Machperson, Michelle(2000)。Unrealistic optimism and the health belief model。Journal of Behavioral Medicine，23(4)，367-376。  new window
6.李翠鳳、郭旭崧、陳錫中、陳天順、周碧瑟(199706)。金門縣婦女子宮頸防癌抹片檢查的影響因素。中華公共衛生雜誌，16(3)，198-209。new window  延伸查詢new window
7.Weinstein, N.(1980)。Unrealistic Optimism about Future Life Events。Journal of Personality and Social Psychology，39(5)，806-820。  new window
8.Kitayama, S.、Markus, H. R.、Matsumoto, H.、Norasakkunkit, V.(1997)。Individual and Collective Processes in the Construction of the Self: Self Enhancement in the United States and Self-Criticism in Japan。Journal of Personality and Social Psychology，72(6)，1245-1267。  new window
9.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。  new window
10.Parry, S. M.、Miles, S.、Tridente, A.、Palmer, S. R.(2004)。Differences in perception of risk between people who have and have not experienced Salmonella food poisoning。Risk Analysis，24(1)，289-299。  new window
11.余國雄(20081000)。毒奶粉？毒死品牌？。廣告雜誌，209，24-26。  延伸查詢new window
12.Armitage, Christopher J.、Conner, Mark(2001)。Efficacy of the Theory of Planned Behaviour: A Meta-analytic Review。British Journal of Social Psychology，40(4)，471-499。  new window
13.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。  new window
14.Haapala, I.、Probart, C.(2004)。Food safety knowledge, perceptions, and behaviors among middle school students。Journal Nutrition Education and Behavior，36(2)，71-76。  new window
15.Ǻstrøsm, A. N.、Rise, J.(2001)。Young adults’ intention to eat healthy food: Extending the theory of planned behaviour。Psychology and Health，16(2)，223-237。  new window
16.Brandtstädter, J.(1989)。Personal self-regulation of development: Cross-sequential analyses of development-related control beliefs and emotions。Developmental Psychology，25(1)，96-108。  new window
17.Brandt, L. W.(1970)。American psychology。American Psychologist，25(12)，1091-1093。  new window
18.Bukenya, J. O.、Wright, N. R.(2007)。Determinants of consumer attitudes and purchase intentions with regard to genetically modified tomatoes。Agribusiness，23(1)，117-130。  new window
19.Cook, A. J.、Fairweather, J. R.(2007)。Intentions of New Zealanders to purchase lamb or beef made using nanotechnology。British Food Journal，109(9)，675-688。  new window
20.Klein, C. T. F.、Heiweg Larsen, M.(2002)。Perceived control and the optimistic bias: A meta-analytic review。Psychology and Health，17(4)，437-446。  new window
21.Patch, C. S.、Tapsell, L. C.、Wil1iams, P. G.(2005)。Attitudes and intentions toward purchasing novel foods enriched with omega-3 fatty acids。Journal of Nutrition Education and Behavio，37(5)，235-241。  new window
22.Redmond, E. C.、Griffith, C. J.(2004)。Consumer perceptions of food safety risk, control and responsibility。Appetite，43(3)，309-313。  new window
23.Tucker, M.、Whaley, S. R.、Sharp, J. S.(2006)。Consumer perceptions of food-related risks。International Journal of Food Science and Technology，41(2)，135-146。  new window
24.Verdurme, A.、Viaene, J.(2001)。Consumer attitudes towards GM food: Literature review and recommendations for effective communication。Journal of International Food and Agribusiness Marketing，13(213)，77-98。  new window
會議論文
1.Zhao, X.(2007)。The role of optimistic bias and perceived efficacy in smokers' active cancer-related information seeking。The annual meeting of the NCA 93rd Annual Convention, Chicago, Illinois.。  new window
學位論文
1.段維釗(2007)。保健食品消費者購買行為之研究(碩士論文)。國立臺北大學。  延伸查詢new window
2.吳俊輝(2005)。金門地區大陸食品之現況與危害(碩士論文)。銘傳大學。  延伸查詢new window
3.張之麟(2008)。小三通後金門地區走私問題之研究(碩士論文)。逢甲大學。  延伸查詢new window
4.楊雅民(1998)。「社區參與」和有線電視「地方頻道」使用行為關聯性研究--以金門縣及臺東縣為例(-)。  延伸查詢new window
圖書
1.Bollen, K. A.(1989)。Structural Equations with Latent Variables。New York：John Wiley & Sons。  new window
2.Caplan, P.(2000)。Risk revisited。London：Pluto Press。  new window
其他
1.Ajzen, Icek(2002)。Constructing a TPB questionnaire: Conceptual and Methodological considerations，https://www.semanticscholar.org/paper/Constructing-a-TpB-Questionnaire%3A-Conceptual-and-Ajzen/6074b33b529ea56c175095872fa40798f8141867。  new window
2.金門縣政府主計室(2004)。金門縣統計年報，http://web.kinmen.gov.tw/371010000au14/kmsy.htm#%E4%BA%8C%E3%80%81%E4%BA%BA%E5%8F%A3。  new window
3.Fila, S. A.，Smith, C.(2006)。Applying the theory of planned behavior to healthy eating behaviors in urban Native American youth，http://www.ijbnpa.org/content/3/1/11， 2009/06/11。  new window
圖書論文
1.Ajzen, Icek(1989)。Attitude Structure and Behavior。Attitude Structure and Function。Lawrence Erlbaum Associates, Inc.。  new window
2.Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。  new window
3.Montaña, D. E.、Kasprzyk, D.(2002)。The theory of reasoned action and the theory of planned behavior。Health behavior and health education。San Francisco, CA：Jossey-Bass。  new window
 
 
 
 
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