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題名:影響旅行社員工使用Galileo旅館訂房系統之因素探討:分解式計劃行為理論之應用
書刊名:運動休閒餐旅研究
作者:何昶鴛 引用關係陳窈鈴黃有傑 引用關係
作者(外文):Ho, Chaang-iuanLau, OliviaHuang, You-jie
出版日期:2013
卷期:8:4
頁次:頁1-26
主題關鍵詞:Galileo旅館訂房系統使用意願分解式計劃行為理論科技接受模式Galileo hotel reservation systemIntentions of usageDecomposed theory of planned behaviorTechnology acceptance model
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:10
  • 點閱點閱:151
本研究應用分解式計劃行為理論(Decomposed theory of planned behavior,DTPB),建構旅行社員工採用Galileo旅館訂房系統的使用行為模式,探討影響其使用意願的變項,並瞭解這些因素影響使用意願的強弱程度。本研究以問卷調查的方式收集資料,共計獲得302份有效樣本。研究結果顯示:態度與主觀規範正向影響使用意願;其中態度具有較大的影響效果。在影響態度的因素上,認知有用性與認知易用性具有正向影響效果,其中認知易用性的影響效果較大。而影響使用者主觀規範的因素包括:同儕影響及主管影響,而同儕的影響效果大於主管。此外,本研究比較DTPB與科技接受模式(Technology acceptance model,TAM)所建構的模式估計結果;雖然DTPB對於研究變項使用意願的解釋力略優於TAM,但並未有明顯的增加。本研究根據研究結果與研究限制,提出未來後續研究的方向與相關的實務建議。
This study examines the factors that influence the employees' behavioral intention to use Galileo hotel reservation system (GHRS) in Taiwan's travel industry. An intention-based model has been developed grounded on the decomposed theory of planned behavior (DTPB). Data were obtained from 302 employees of the travel agencies in Taiwan, and the structural equation modeling (SEM) was used as a data analysis method. On the aspect of influential factors of users toward GHRS, two factors influencing behavioral intention were attitude and subjective norm. Attitude was influenced by attitudinal belief, which could be measured by perceived usefulness and perceived ease of use. Subjective norm was influenced by normative belief, which could be measured by peer influence and superior's influence. In addition, the research findings indicate that, in comparison with technology acceptance model (TAM) and DTPB, there is no significant increase on the explanatory power with the posterior. This article concludes with statements of implications and limitations of the study results.
期刊論文
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11.Colby, C. L.、Parasuraman, A.(2003)。Technology still matters。Marketing Management,12(4),28-33。  new window
12.Hartshorne, R.、Ajjan, H.(2009)。Examining student decisions to adopt Web 2.0 technologies: theory and empirical tests。Journal of Computing High Education,21,183-198。  new window
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會議論文
1.Triandis, H. C.(1980)。Values, attitudes, and interpersonal behavior。Nebraska Symposium on Motivation, 1979,195-259。  new window
圖書
1.Dwivedi, Y. K.、Mustafee, N.、Williams, M. D.、Lal, B.(2010)。Developing a broadband adoption model in the UK context。IS Design Science Research。  new window
2.黃芳銘(2009)。結構方程模式--理論與應用。台北:五南圖書出版股份有限公司。  延伸查詢new window
3.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
4.Rogers, E. M.(1983)。Diffusion of Innovations。New York:Macmillan Publishing Company, Inc.。  new window
其他
1.觀光局(2010)。2010年10月旅行業家數統計,台北市:交通部。,http://admin.taiwan.net.tw/statistics/month_show.asp?selno=27&selyear=2010&selmonth=10&sikey=1, 2010/11/05。  new window
2.The Pegasus View(2010)。International GDS bookings deliver highest average daily rate increase for 2010 at +7.5% over 2009,http://www.hotel-online.com/News/PR2010_3rd/Jul10_PegasusView.html., 2010/10/15。  new window
3.The Pegasus View(2010)。How customer focused is your technology?,http://www.pegs.com/ThoughtLeadership/The Pegasus View/docs/ThePegasusView May2010Final.pdf, 2010/10/30。  new window
4.TravelClick(2003)。Average daily rates can now be viewed for over 400 cities,http://www.hotel-online.com/News/PR2003_1st/Feb03_TravelClickData.html., 2010/10/30。  new window
5.Travelport。About Travelport,http://www.travelport.com/about.aspx., 2010/10/05。  new window
6.Travelport。Galileo room master for agency,http://www.travelport.com/Global%20Repository/Products%20and%20Services/Galileo%20RoomMaster%E2%84%A2%20for%20Agency.aspx, 2010/10/29。  new window
圖書論文
1.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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