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題名：結合自我指涉手法之網路消費者經驗組合對廣告效果影響--以產品知識為干擾變數
書刊名：電子商務研究
作者：耿慶瑞 引用關係／劉佳蒨 引用關係／蕭文喬
作者(外文)：Keng, Ching-jui／Liu, Chia-chien／Hsiao, Wen-chiao
出版日期：2014
卷期：12:1
頁次：頁93-120
主題關鍵詞：網路消費者經驗；自我指涉；產品知識；Online consumer experiences；Self-reference；Product knowledge；Shopping situation
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:13
期刊論文
1.Dotson, M. J.、Hyatt, E. M.(2000)。Religious Symbols as Peripheral Cues in Advertising。Journal of Business Research，48(1)，63-68。  new window
2.Moon, Youngme(2000)。Intimate exchanges: Using computers to elicit self-disclosure from consumers。The Journal of Consumer Research，26(4)，323-339。  new window
3.Escalas, J. E.(2007)。Narrative Versus Analytical Self-referencing and Persuasion。Journal of Consumer Research，34(4)，421-429。  new window
4.Hsieh, Y.-C.、Chen, K.-H.(2011)。How different information types affect viewer's attention on internet advertising。Computers in Human Behavior，27(2)，935-945。  new window
5.Li, H.、Daugherty, T.、Biocca, F.(2002)。Impact on 3d advertising on product knowledge, brand attitude, and purchase intention: the mediating role of presence。Journal of Advertising，31(3)，43-58。  new window
6.耿慶瑞、丁慧瑩、李武軒(20120600)。結論需求與組合順序對虛擬經驗組合之廣告效果影響。電子商務研究，10(2)，121-144。new window  延伸查詢new window
7.Breckler, S. J.、Wiggins, E. C.(1991)。Cognitive response on persuasion: affective and evaluative determinants。Journal of Experimental Social Psychology，27(2)，180-220。  new window
8.Mills, S.、Noyes, J.(1999)。Virtual reality: an overview of user-related design issues, revised paper for special issue on "virtual reality: user issues"。Interacting with Computers，11(4)，375-386。  new window
9.Ha, H. Y.(2005)。The relationships between 3-d advertisings and risk perceptions on the web: the role of brand and emotion。Journal of Current Issues and Research in Advertising，27(2)，55-65。  new window
10.Klein, S. B.、Loftus, J.(1988)。The natureof self-referent encoding: the contributions of elaborative and organizational processes。Journal of Personality and Social Psychology，55(1)，5-11。  new window
11.Nass, C. I.、Moon, Y.、Fogg, B. J.、Reeves, B.、Dryer, D. C.(1995)。Can computer personalities be human personalities?。International Journal of Human-Computer Studies，43(2)，223-239。  new window
12.Griffith, D. A.、Chen, Q.(2004)。The Influence of Virtual Direct Experience (VDE) on On-Line Advertising Message Effectiveness。Journal of Advertising，33(1)，55-68。  new window
13.Debevec, K.、Romeo, J. B.(1992)。Self-referent Processing in Perceptions of Verbal and Visual Commercial Information。Journal of Consumer Psychology，1(1)，83-102。  new window
14.Callcott, Margaret F.、Lee, Wei-Na(1995)。Establishing the spokes-character in academic inquiry: historical overview and framework for definition。Advances in Consumer Research，22，144-151。  new window
15.Nass, C.、Steuer, J.(1993)。Voices, Boxes and Sources of Messages Computers and Social Actors。Human Communication Research，19(4)，504-527。  new window
16.Meyers-Levy, J.、Peracchio, L. A.(1996)。Moderators of the Impact of Self-reference on Persuasion。Journal of Consumer Research，22(4)，408-423。  new window
17.Maheswaran, Durairaj、Sternthal, Brian(1990)。The effects of knowledge, motivation, and type of message on ad processing and product judgments。Journal of Consumer Research，17(1)，66-73。  new window
18.Sujan, M.、Bettman, J. R.、Baumgartner, H.(1993)。Influencing Consumer Judgments using Autobiographical Memories: A Self-referencing Perspective。Journal of Marketing Research，30(4)，422-436。  new window
19.Garretson, Judith A.、Niedrich, Ronald W.(2004)。Spokes-characters: Creating character trust and positive brand attitudes。Journal of Advertising，33(2)，25-36。  new window
20.Klein, Lisa(2003)。Creating Virtual Product Experience: the Role of Virtual Telepresence。Journal of Interactivity Marketing，17(1)，41-55。  new window
21.Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research，12(1)，1-16。  new window
22.Johnson, Eric J.、Russo, J. Edward(1984)。Product Familiarity and Learning New Information。Journal of Consumer Research，11(1)，542-550。  new window
23.Bei, Lien-Ti、Widdows, Richard(1999)。Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Case Study Using the Perfect Information Frontier Approach。Journal of Consumer Affairs，33(1)，165-186。  new window
24.McMillan, S. J.、Hwang, J. S.(2002)。Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity。Journal of Advertising，31(3)，29-42。  new window
25.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research，9(2)，132-140。  new window
26.Alba, Joseph W.、Hutchinson, John Wesley(1987)。Dimensions of Consumer Expertise。Journal of Consumer Research，13(4)，411-454。  new window
27.Hoch, Stephen J.、Deighton, John(1989)。Managing What Consumers Learn from Experience。Journal of Marketing，53(2)，1-20。  new window
28.Wang, L. C.、Baker, J.、Wagner, J. A.、Wakefield, Kirk(2007)。Can a Retail Web Site Be Social?。Journal of Marketing，71(3)，143-157。  new window
29.Kim, J. U.、Kim, W. J.、Park, S. C.(2010)。Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping。Computers in Human Behavior，26(5)，1208-1222。  new window
30.Hirschman, E. C.(1984)。Experience seeking: A subjectivist perspective of consumption。Journal of Business Research，12(1)，115-136。  new window
31.Holzwarth, Martin、Janiszewski, Chris、Neumann, Marcus M.(2006)。The Influence of Avatars on Online Consumer Shopping Behavior。Journal of Marketing，70(4)，19-36。  new window
32.Keng, C. J.、Liu, C. C.(2013)。Can avatar and self-referencing really increase the effects of online 2-d and 3-d advertising。Computers in Human Behavior，29(3)，791-802。  new window
33.Klein, Lisa R.(1998)。Evaluating the Potential of Interactive Media Through a New Lens: Search versus Experience Goods。Journal of Business Research，41(3)，195-203。  new window
34.Liao, T. H.、Keng, C. J.(2013)。Online shopping delivery delay: finding a psychological recovery strategy by online consumer experiences。Computers in Human Behavior，29(4)，1849-1861。  new window
35.Liu, Yuping、Shrum, L. J.(2002)。What Is Interactivity and Is It Always Such A Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness。Journal of Advertising，31(4)，53-64。  new window
36.Escalas, J. E.(2004)。Imagine yourself in the product: Mental simulation, narrative transportation, and persuasion。Journal of Advertising，33(2)，37-48。  new window
37.Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research，15(2)，253-264。  new window
38.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review，76(4)，97-105。  new window
39.Steuer, Jonathan S.(1992)。Defining Virtual Reality: Dimensions Determining Telepresence。Journal of Communication，42(4)，73-93。  new window
40.Engel, James F.、Kegerreis, Robert J.、Blackwell, Roger D.(1969)。Word-of-mouth Communication by the Innovator。Journal of Marketing，33(3)，15-19。  new window
41.Cho, Chang-Hoan(1999)。How Advertising Works on the WWW: Modified Elaboration Likelihood Model。Journal of Current Issues and Research in Advertising，21，33-50。  new window
42.Sujan, M.(1985)。Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer udegments。Journal of Consumer Research，12(1)，31-46。  new window
43.Suh, K. S.、Lee, Y. E.(2005)。The Effects of Virtual Reality on Consumer Learning: An Empirical Investigation。MIS Quarterly，29(4)，673-697。  new window
44.Barlow, A. K. J.、Siddiqui, N. Q.、Mannion, M.(2004)。Development in information and communication technologies for retail marketing channels。International Journal of Retail and Distribution Management，32(2/3)，157-163。  new window
學位論文
1.周嵩益(2002)。消費者涉入程度、產品知識對購買決策之影響--以體適能健身俱樂部會員卡為例(碩士論文)。國立體育學院，桃園縣。  延伸查詢new window
2.鄭璧嫻(2009)。虛擬角色代言人對網路廣告說服效果影響之研究(碩士論文)。國立台北科技大學。  延伸查詢new window
3.王俊傑(2009)。自我指涉對3D與2D網路廣告效果影響之研究(碩士論文)。國立台北科技大學。  延伸查詢new window
4.黃如慧(2004)。一個預測線上顧客產品知識程度之方法(碩士論文)。朝陽科技大學。  延伸查詢new window
5.呂家懷(2009)。網路自我指涉廣告效果之研究(碩士論文)。國立台北科技大學。  延伸查詢new window
6.詹智傑(2008)。欺騙訊息、專業程度、關係強度對電子口碑組合的訊息一致性之廣告效果影響(碩士論文)。國立台北科技大學。  延伸查詢new window
7.Raman, Niranjan V.(1996)。Determinants of Desired Exposure to Interactive Advertising(博士論文)。The University of Texas at Austin。  new window
圖書
1.Hoyer, W. D.、MacInnis, D. J.(2000)。Consumer behavior。Boston：Houghton Mifflin Company。  new window
2.Reeves, B.、Nass, C.(1996)。The Media Equation。Stanford, CA：Cambridge University Press。  new window
3.Cooper, Donald R.、Schindler, Pamela S.(2008)。Business Research Methods。McGraw-Hill Irwin。  new window
4.Petty, Richard E.、Cacioppo, John T.(1981)。Attitudes and Persuasion: Classic and Contemporary Approaches。William C. Brown。  new window
5.Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York：Springer-Verlag。  new window
其他
1.Daugherty, T. M.，Li, H.，Biocca, F.(2001)。Consumer learning and 3d ecommerce: the effects of sequential exposure of a virtual experience relative to indirect and direct product experience on product knowledge, brand attitude and purchase intention，East Lansing：M.I.N.D. Lab, Michigan State University。  new window
圖書論文
1.Wexelblat, A.(1993)。virtual reality: application and exploration。Academic Press Professional。  new window
2.Shavitt, S.、Brock, T. C.(1986)。Self-relevant Responses in Commercial Persuasion: Field and Experimental Tests。Advertising and Consumer Psychology。New York, NY：Praeger。  new window
 
 
 
 
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