文化產業中的「文化」，自然有待於大眾的接受，但因大眾的「期待視野」偏向於保守，因此為求最大利潤，文化產業也順應大眾文化的特性而趨於保守。這種現象在電影《貧民百萬富翁》中也得到了印證，接受者淘汰了其中的社會批判意涵，僅選取「艱辛－成功」的角度為美感的來源。因此擴大大眾「期待視野」的重要性十分值得關注，它不但是社會變革的動力，同時因大眾視野擴大，使得創作者得以在更寬闊的角度發揮創意，這在推動文化產業的發展上，也是一大助力。

The ”culture” in culture industry is the reception element of the people certainly. Since the horizon of expectations of the people is conservative, the culture industry resigning itself to the character of mass culture under the purpose of chasing profit thus shows the same tendency. This condition had been confirmed in the movie ”Slumdog Millionaire” that eliminated the critical part and reserved the ”struggle-success” part of the movie by the people. In this opinion, we can recognize the importance of expanding the horizon of expectations of the people and the effectiveness in promoting the development of society and culture industry.