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題名:QR Code設計呈現方式對廣告效果之影響
書刊名:設計學報
作者:徐盈佳林慧斐 引用關係
作者(外文):Hsu, Ying-chiaLin, Hui-fei
出版日期:2014
卷期:19:1
頁次:頁67-90
主題關鍵詞:智慧型手機行動廣告二維條碼呈現方式設計AISAS模式Smart phoneMobile-advertisingQR codeQR code designAISAS model
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:4
  • 點閱點閱:34
期刊論文
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3.Bruner, G. C. II、Kumar, A.(2007)。Attitude toward location-based advertising。Journal of Interactive Advertising,7(2),3-15。  new window
4.Dou, X.、Li, H.(2008)。Creative use of QR codes in consumer communication。International Journal of Mobile Marketing,3(2),61-67。  new window
5.Downs, E.、Boyson, A. R.、Alley, H.、Bloom, N. R.(2011)。iPedagogy: Using multimedia learning theory to identify best practices for MP3 player use in higher education。Journal of Applied Communication Research,39(2),184-200。  new window
6.Hopkins, C. D.、Raymond, M. A.、Mitra, A.(2004)。Consumer responses to perceived telepresence in the online advertising environment: The moderating role of involvement。Marketing Theory,4(1),137-162。  new window
7.Kao, D. T.(2011)。Message sidedness in advertising: The moderating roles of need for cognition (NFC) and time pressure in persuasion。Scandinavian Journal of Psychology,52(4),329-340。  new window
8.Kwak, H.(2012)。Self-disclosure in online media: an active audience perspective。International Journal of Advertising,31(3),485-510。  new window
9.Lai, J. Y.、Chang, C. Y.(2011)。User attitudes toward dedicated e-book readers for reading. The effects of convenience, compatibility and media richness。Online Information Review,35(4),558-580。  new window
10.Lehmann, D.、Shemwell, D. J.(2011)。A field test of the effectiveness of different print layouts: A mixed model field experiment in alternative advertising。Journal of Promotion Management,17(1),61-75。  new window
11.Leppäniemi, M.、Sinisalo, J.、Karjaluoto, H.(2006)。A review of mobile marketing research。International Journal of Mobile Marketing,1(1),30-42。  new window
12.Nasco, S. A.、Bruner, G.(2008)。Comparing consumer responses to advertising and non-advertising mobile communications。Psychology & Marketing,25(8),37-821。  new window
13.Okazaki, S.(2007)。Lessons learned from i-mode: What makes consumers click wireless banner ads?。Computers in Human Behavior,23(3),1692-1719。  new window
14.Okazaki, Shintaro、Barwise, Patrick(2011)。Has the time finally come for the medium of the future? Research on mobile advertising。Journal of Advertising Research,51(1),59-71。  new window
15.Okazaki, S.、Li, H.、Hirose, M.(2012)。Benchmarking the use of QR code in mobile promotion: Three studies in Japan。Journal of Advertising Research,52(1),102-117。  new window
16.Ozcelik, E.、Acarturk, C.(2011)。Reducing the spatial distance between printed and online information sources by means of mobile technology enhances learning: Using 2D barcodes。Computers & Education,57(3),2077-2085。  new window
17.Park, N.、Chung, J. E.、Lee, S.(2012)。Explaining the use of text-based communication media: An examination of three theories of media Use。Cyberpsychology, Behavior, and Social Networking,15(7),357-363。  new window
18.Schaefer, A.、Parker, R. S.、Haytko, D.(2010)。Chinese and U.S. consumers' perceptions of the effectiveness of celebrity athlete endorsers。Journal of Management and Marketing Research,7,1-9。  new window
19.Srivastava, K.、Sharma, N. K.(2012)。Consumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change。Journal of Marketing Management,28(5),652-675。  new window
20.Unni, R.、Harmon, R.(2007)。Perceived effectiveness of push vs. pull location-based advertising。Journal of Interactive Advertising,7(2),48-71。  new window
21.Wyer, R. S.、Hung, I. W.、Jiang, Y.(2008)。Visual and verbal processing strategies in comprehension and judgment。Journal of Consumer Psychology,18(4),244-257。  new window
22.Yoon, S. J.(2012)。A social network approach to the influences of shopping experiences on E-WOM。Journal of Electronic Commerce Research,13(3),213-223。  new window
23.Cacioppo, J. T.、Petty, R. E.、Morris, Katherine J.(1983)。Effects of need for cognition on message evaluation, recall, and persuasion。Journal of Personality and Social Psychology,45(4),805-818。  new window
24.McKay-Nesbitt, J.、Manchanda, R. V.、Smith, M. C.、Huhmann, B. A.(2011)。Effects of age, need for cognition, and affective intensity on advertising effectiveness。Journal of Business Research,64(1),12-17。  new window
25.Okazaki, S.、Katsukura, A.、Nishiyama, M.(2007)。How mobile advertising works: The role of trust in improving attitudes and recall。Journal of Advertising Research,47(2),165。  new window
26.Sicilia, M.、Ruiz, S.、Munuera, J. L.(2005)。Effects of interactivity in a web site: The moderating effect of need for cognition。Journal of Advertising,34(3),31-45。  new window
27.Tuten, T. L.、Bosnjak, M.(2001)。Understanding differences in web usage: The role of need for cognition and the five factor model of personality。Social Behavior and Personality: An International Journal,29(4),391-398。  new window
28.彭延喜、陶聖屏(200907)。彩妝部落格資訊搜尋者生活型態與購買行為之研究。廣告學研究,32,91-123。new window  延伸查詢new window
29.謝易修、謝寶泰(20081100)。從廣告行銷角度探討部落格之口碑傳播策略。商業設計學報,12,53-62。new window  延伸查詢new window
30.Mohamed, Y. H.、Zeyu, G. J.、Shim, S.(2003)。Wireless advertising's challenges and opportunities。IEEE Computer Society,36(5),30-37。  new window
31.Marcus, N.、Cooper, M.、Sweller, J.(1996)。Understanding instructions。Journal of Educational Psychology,88(1),49-63。  new window
32.Ruiz, S.、Sicilia, M.(2004)。The impact of cognitive and/or affective processing styles on consumer response to advertising appeals。Journal of Business Research,57(6),657-664。  new window
33.To, Pui-Lai、Liao, Chechen、Lin, Tzu-Hua(2007)。Shopping motivations on internet: a study based on utilitarian and hedonic value。Technovation,27(12),774-787。  new window
34.Mayer, R. E.、Anderson, R. B.(1991)。The instructive animation:Helping students build connections between words and pictures in multimedia learning。Journal of Educational Psychology,84(4),444-452。  new window
35.Ha, L.(1996)。Observations: advertising clutter in consumer magazines:dimensions and effects。Journal of Advertising Research,36(4),76-84。  new window
36.Mayer, Richard E.、Anderson, Richard B.(1991)。Animations Need Narrations: An Experimental Test of a Dual-Coding Hypothesis。Journal of Educational Psychology,83(4),484-490。  new window
37.Liu, Su-Houn、Liao, Hsiu-Li、Pratt, Jean A.(2009)。Impact of media richness and flow on e-learning technology acceptance。Computers & Education,52(3),599-607。  new window
38.Cacioppo, John T.、Petty, Richard E.、Kao, Chuan Feng(1984)。The Efficient Assessment of Need for Cognition。Journal of Personality Assessment,48(3),306-307。  new window
39.Cacioppo, John T.、Petty, Richard E.(1982)。The Need for Cognition。Journal of Personality and Social Psychology,42(1),116-131。  new window
40.Rice, R. E.(1992)。Task analyzability, use of new media and effectiveness: a multi-site exploration of media richness。Organization Science,3(4),475-500。  new window
41.Maclnnis, Deborah J.、Jaworski, Bernard J.(1989)。Information processing from advertisements: Toward an integrative framework。Journal of Marketing,53(4),1-23。  new window
42.Chin, Wynne W.(1998)。Commentary: Issues and opinion on structural equation modeling。Management Information Systems Quarterly,22(1),vii-xvi。  new window
43.Sweller, John(1988)。Cognitive load during problem solving: Effects on learning。Cognitive Science,12(2),257-285。  new window
44.Daft, Richard L.、Lengel, Robert H.(1986)。Organizational Information Requirements, Media Richness and Structural Design。Management Science,32(5),554-571。  new window
45.Tsang, Melody M.、Ho, Shu-Chun、Liang, Ting-Peng(2004)。Consumer Attitudes Toward Mobile Advertising: An Empirical Study。International Journal of Electronic Commerce,8(3),65-78。  new window
46.Daft, Richard L.、Lengel, Robert H.、Trevino, Linda Klebe(1987)。Message Equivocality, Media Selection, and Manager Performance: Implications for Information Systems。MIS Quarterly,11(3),355-366。  new window
會議論文
1.Huang, Y. P.、Chang, Y. T.、Sandnes, F. E.(200907)。QR code data type encoding for ubiquitous information transfer across different platforms。Symposia and Workshops on Ubiquitous, Automatic and Trusted Computing, in conjunction with The UIC2009 and ATC2009 Conference。Brisbane, Australia。  new window
2.Jian, M.、Yang, Y.(200810)。Application of mobile 2D barcode in China。4th International Conference on Wireless Communications, Networking and Mobile Computing。Dalian, China。1-4。  new window
3.Matsumoto, T.(201111)。Contents that encourage learners to think。4th International Conference of Education, Research and Innovations。Madrid, Spain。  new window
4.McManus, P.、Scornavacca, E.(200507)。Mobile marketing: killer application or new hype?。4th International Conference on Mobile Business。Sydney, Australia。  new window
5.Rettie, R.、Brum, M.(2001)。M-Commerce: The role of SMS text messages。4th Biennial International Conference on Telecommunications and Information Markets。Karlsruhe, Germany。  new window
6.Rouillard, J.(200808)。Contextual QR codes。The third International Multi-Conference on Computing in the Global Information Technology。Athens。  new window
7.Sun, A.、Sun, Y.、Liu, C.(2007)。The QR-code reorganization in illegible snapshots taken by mobile phones。Computational Science and its Applications。Kuala Lumpur, Malaysia。  new window
8.Virtanen, V.、Bragge, J.、Tuunanen, T.(200501)。Barriers for mobile marketing and how to overcome them。Hong Kong Mobility Roundtable。Hong Kong。  new window
9.Kannan, P. K.、Chang, A. M.、Whinston, A. B.(200101)。Wireless commerce: marketing issues and possibilities。34th Annual Hawaii International Conference on System Sciences。Los Alamitos, CA:IEEE Computer Society Press。  new window
學位論文
1.林家正(2007)。探討國小校園行動學習系統之建置與研究--以QRcode為例(碩士論文)。國立屏東教育大學。  延伸查詢new window
2.張勇正(2009)。部落客運用部落格的消費動機與行為研究(碩士論文)。世新大學。  延伸查詢new window
3.陳映汝(2010)。導入QR Code於行動學習之研究--以校園植物為例(碩士論文)。南台科技大學。  延伸查詢new window
4.陳富川(2007)。應用QR Code設計手機個人化行動購物系統(碩士論文)。大同大學。  延伸查詢new window
5.鄭棋文(2010)。研發結合二維條碼(QRCode)的行動導覽系統(碩士論文)。國立清華大學。  延伸查詢new window
6.賴乃綺(2001)。誘因贈獎式網路廣告效果研究(碩士論文)。國立政治大學。  延伸查詢new window
7.陳彙芳(1999)。多媒體電腦輔助學習之實驗室研究--探討認知負荷對學習成效之影響(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.Paivio, A.(2007)。Mind and its evolution: A dual coding theoretical interpretation。Mahwah, NJ:Lawrence Erlbaum Associates. Inc.。  new window
2.Schumacker, R. E.、Lomax, R. G.(2004)。A beginner's guide for structural equation modeling。Mahwah, NJ:Lawrence Erlbaum Associates。  new window
3.張偉豪(2011)。AMOS統計研究方法研習營--SEM論文寫作不求人。台北:鼎茂圖書出版有限公司。  延伸查詢new window
4.Paivio, Allan(1971)。Imagery and verbal processes。New York, NY:Holt, Rinehart and Winston。  new window
5.Byrne, Barbara M.(2010)。Structural Equation Modeling With AMOS: Basic Concepts, Applications, and Programming。Routledge。  new window
6.Paivio, Allan(1986)。Mental representations: A dual coding approach。Oxford University Press。  new window
其他
1.Dentsu Inc.(20060331)。Digitization changing the consumer purchasing process: from AIDMA to AISAS,http://www.dentsu.com/ir/data/pdf/AR2006_E.pdf# page=24, 2012/11/11。  new window
2.InMobi(20120130)。Mobile market 2011 Review report,http://archivio.youmark.it/files/applications/2012/01/30745.pdf, 2012/01/30。  new window
3.Santosa, P. I.,Wei, K. K.,Chan, H. C.(200507)。Student involvement with online forum and its effects on intention to seek and intention to share: An exploratory study,http://www.yorku.ca/yciss/whatsnew/documents/WP30-Lee_and_Rao.pdf, 2012/10/11。  new window
4.Taylor, J.(20110331)。How companies can use QR Codes to enhance the customer experience,http://www.businessinsider.com/qr-codes-connecting-the-consumer-with-your-mobile-brand-2011-3, 2012/11/11。  new window
5.黃振家(20091224)。消費行為2.0:AISAS 模式數位時代的跨媒體活動企劃,http://blog.udn.com/115346/3527911, 2013/03/08。  延伸查詢new window
圖書論文
1.Lutz, Richard J.(1985)。Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework。Psychological Processes and Advertising Effects: Theory, Research and Application。Lawrence Erlbaum Associates。  new window
 
 
 
 
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