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外文摘要
引文資料
題名:
旅遊部落格之資訊品質、實用價值、享樂價值對網路口碑之影響--以不同網路成癮類型為干擾
書刊名:
觀光與休閒管理期刊
作者:
李淑芳
/
晏啟華
作者(外文):
Lee, Su-fang
/
Yann, Chee-wha
出版日期:
2014
卷期:
2:2
頁次:
頁212-225
主題關鍵詞:
資訊品質
;
實用價值
;
享樂價值
;
網路口碑
;
網路成癮
;
Information quality
;
Utilitarian value
;
Hedonic value
;
Electronic word-of-mouth
;
Internet addiction
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
1
) 博士論文(
1
) 專書(0) 專書論文(0)
排除自我引用:
1
共同引用:0
點閱:2
隨著網際網路發展之趨勢,社交媒體網站隨之迅速地興起,旅遊部落格成為旅遊資訊分享之熱門平台。旅遊部落格可透過提供旅遊相關資訊,藉由良好資訊品質的旅遊訊息,有效提升使用者瀏覽部落格之實用價值與享樂價值,進而達到提高正面網路口碑、降低負面網路口碑之目的。本研究探討使用者瀏覽旅遊部落格之「資訊品質」、「實用價值」、「享樂價值」對網路口碑之的影響,以網路問卷獲得有效樣本443份進行實證分析,並使用AMOS 20軟體以線性結構模式來驗證理論模式,實證結果顯示:「資訊品質」正向影響部落格使用者「享樂價值」、「實用價值」。「享樂價值」與「實用價值」正向影響部落格使用者「正面口碑」、負向影響部落格使用者「負面口碑」。不同「網路成癮類型」的部落格使用者在理論模式各路徑具有不同的影響,最後將提出管理意涵與建議做為旅遊部落格經營實務之參考。
以文找文
Accompanied with the trend of development of World-Wide-Web, social media websites rise rapidly, travel blogs become popular platforms to share travel information. On the course of providing travel-related information, , travel blogs can effectively elevate users' utilitarian and hedonic value during browsing travel blogs through travel information with decent information quality and further reach the purpose of raise positive electronic word-of-mouth and reduce negative electronic word-of-mouth. This study explores the influence of information quality, utilitarian value, and hedonic value generated during browsing travel blogs on electronic word-of-mouth, a total number of 443 valid questionnaire were collected via internet for empirical analysis, and AMOS 20 software was applied to verify the theoretical model undertaking SEM model; the empirical results show that: "information quality" positively affect blog users' "hedonic value" and "utilitarian value"; "hedonic value" and "utilitarian value" positively affects blog users' "positive word-of-mouth" and negatively affects blog users' "negative word-of-mouth"; blog users of different types of internet addition reveal different affection on paths in theoretical model. Finally, managerial issues and suggestion are proposed for the reference of operations practices of travel blogs.
以文找文
期刊論文
1.
Kim, Hyejeong、Niehm, Linda S.(2009)。The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing。Journal of Interactive Marketing,23(3),221-233。
2.
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3.
Michnik, J.、Lo, M. C.(2009)。The assessment of the information quality with the aid of multiple criteria analysis。European Journal of Operational Research,195(3),850-856。
4.
Chen, Y. F.(2008)。Herd behavior in purchasing books online。Computers in Human Behavior,24(5),1977-1992。
5.
Miller, J.、Doyle, B. A.(1987)。Measuring the Effectiveness of Computer-Based Information Systems in the Financial Services Sector。MIS Quarterly,11(1),107-124。
6.
Dhar, Ravi、Nowlis, Stephen M.(1999)。The effect of time pressure on consumer choice deferral。Journal of Consumer Research,25(4),369-384。
7.
Du, H. S.、Wagner, C.(2006)。Weblog success: exploring the role of technology。International Journal of Human-Computer Studies,64(9),789-798。
8.
王雅黎(20051200)。B2C新橋樑 Blog行銷,你玩過沒?。卓越國際媒體月刊,256,88-90。
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9.
Ahtola, O. T.(1985)。Hedonic and Utilitarian Aspects of Consumer Behavior: An Attitudinal Perspective。Advances in Consumer Research,12(1),7-10。
10.
DeLone, W. H.、McLean, E. R.(1992)。The Quest for the Dependent Variable。Information Systems Research,3(1),60-95。
11.
Ducoffe, H. R.(1996)。How Consumers Assess the Value of Advertising。Journal of Current Issues and Research in Advertising,17(1),1-18。
12.
Fischer, E.、Arnold, S. J.(1990)。More than a Labor of Love: Gender Roles and Christmas Shopping。Journal of Consumer Research,17(3),333-345。
13.
Gorla, N.、Somers, T. M.、Wong, B.(2010)。Organizational impact of system quality, information quality, and service quality。Journal of Strategic Information Systems,1-22。
14.
Hoffman, N.(1996)。Novak Marketing in Hypermedia Computer-Mediated Conceptual Foundations。Journal of Marketing,60(3),50-68。
15.
King, W. R.、Epstein, B. J.(1983)。Assessing information system value。Decision Sciences,14(1),34-45。
16.
Rindfleisch, A.、Moorman, C.(2001)。The Acquisition and Utilization of Information in New Product Alliance: A Strength-of-ties perspective。Journal of Marketing,65(2),1-18。
17.
Seddon, P.、Kiew, M. Y.(1994)。A Partial Test and Development of DeLone and McLean's Model of IS Success, The Australian。Journal of Information Systems,4(1),90-109。
18.
Bharati, P.、Chaudhury, A.(2004)。An empirical investigation of decision-making satisfaction in web-based decision support systems。Decision Support Systems,37(2),187-197。
19.
Godes, D.、Mayzlin, D.(2004)。Using online conservations to study word of mouth communication。Marketing Science,23(4),545-560。
20.
Liu, Chang、Arnett, Kirk P.(2000)。Exploring the factors associated with Web site success in the context of electronic commerce。Information & Management,38(1),23-33。
21.
Koufaris, Marios(2002)。Applying the technology acceptance model and flow theory to online consumer behavior。Information Systems Research,13(2),205-223。
22.
Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research,20(4),644-656。
23.
Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing,46(3),92-101。
24.
Voss, Kevin E.、Spangenberg, Eric R.、Grohmann, Bianca(2003)。Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude。Journal of Marketing Research,40(3),310-320。
25.
Wang, Richard Y.、Strong, Diane M.(1996)。Beyond Accuracy: What Data Quality Means to Data Consumers。Journal of Management Information Systems,12(4),5-34。
26.
Brown, Jacqueline Johnson、Reingen, Peter H.(1987)。Social Ties and Word-of-Mouth Referral Behavior。Journal of Consumer Research,14(3),350-362。
27.
Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。
28.
Batra, Rajeev、Ahtola, Olli T.(1991)。Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes。Marketing Letters,2(2),159-170。
29.
Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。
30.
Gelb, Betsy D.、Sundaram, Suresh(2002)。Adapting to "Word of Mouse"。Business Horizons,45(4),21-25。
31.
Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research,17(4),454-462。
會議論文
1.
Young, K. S.(1996)。Internet addiction: The emergence of a new clinical disorder。The 104th annual meeting of the American Psychological Association,(會議日期: August, 15)。Toronto。
研究報告
1.
Chevalier, J.、Mayzlin, D.(2004)。The effect of word of mouth on sales: Online book reviews。Yale School of management。
圖書
1.
Willkinson, J. W.(1993)。Accounting Information Systems: Essential Concepts and Applications。
2.
榮泰生(2007)。AMOS與研究方法。臺北市:五南。
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3.
Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, B. J.(1992)。Multivariate Data Analysis。Macmillan。
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