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題名:"Vine": Do You Miss It? Electronic Word of Mouth on the Social Networking Site, Vine
書刊名:International Journal of Business and Information
作者:Erkan, Ismail
出版日期:2014
卷期:9:4
頁次:頁461-473
主題關鍵詞:Electronic word of mouthSocial mediaCustomer engagementVine
原始連結:連回原系統網址new window
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  • 點閱點閱:16
期刊論文
1.Aydin, S.、Ceylan, H. H.、Aydin, E.(2014)。A research on reference behavior trends according to Horney's personality types。Procedia-Social and Behavioral Sciences,148,680-685。  new window
2.Cheung, Christy M. K.、Thadani, Dimple R.(2012)。The Impact of Electronic Word-of-Mouth Communication: A Literature Analysis and Integrative Model。Decision Support Systems,54(1),461-470。  new window
3.Goh, K.-Y.、Heng, C.-S.、Lin, Z.(2013)。Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content。Information Systems Research,24(1),88-107。  new window
4.Hoffman, D. L.、Fodor, M.(2010)。Can you measure the ROI of your social media marketing?。Sloan Management Review,52(1),41-49。  new window
5.Huang, L.(2010)。Social contagion effects in experiential information exchange on bulletin board systems。Journal of Marketing Management,26(3/4),197-212。  new window
6.Lee, M.、Youn, S.(2009)。Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgment。International Journal of Advertising,28(3),473-499。  new window
7.Smith, T.(2009)。The social media revolution。International Journal of Market Research,51(4),559-561。  new window
8.Wirtz, B. W.、Schilke, O.、Ullrich, S.(2010)。Strategic development of business models: Implications of the Web 2.0 for creating value on the internet。Long Range Planning,43(2/3),272-290。  new window
9.Smith, Andrew N.、Fischer, Eileen、Chen, Yongjian(2012)。How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?。Journal of Interactive Marketing,26(2),102-113。  new window
10.Sun, Tao、Youn, Seounm、Wu, Guohua、Kuntaraporn, Mana(2006)。Online word-of-mouth (or mouse): An exploration of its antecedents and consequences。Journal of Computer-Mediated Communication,11(4),1104-1127。  new window
11.Zhang, J. Q.、Craciun, G.、Shin, D.(2010)。When does electronic word-of-mouth matter? A study of consumer product reviews。Journal of Business Research,63(12),1336-1341。  new window
12.Mangold, W. Glynn、Faulds, David J.(2009)。Social media: The new hybrid element of the promotion mix。Business Horizons,52(4),357-365。  new window
13.de Vries, Lisette、Gensler, Sonja、Leeflang, Peter S. H.(2012)。Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing。Journal of Interactive Marketing,26(2),83-91。  new window
14.Naylor, R. Walker、Lamberton, Cait P.、West, Patricia M.(2012)。Beyond the "Like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings。Journal of Marketing,76(6),105-120。  new window
15.Sashi, C. M.(2012)。Customer engagement, buyer-seller relationships, and social media。Management Decision,50(2),253-272。  new window
16.Verhoef, Peter C.、Reinartz, Werner J.、Krafft, Manfred(2010)。Customer engagement as a new perspective in customer management。Journal of Service Research,13(3),247-252。  new window
17.Kozinets, Robert V.、De Valck, Kristine、Wojnicki, Andrea C.、Wilner, Sarah J. S.(2010)。Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities。Journal of Marketing,74(2),71-89。  new window
18.Bickart, Barbara、Schindler, Robert M.(2001)。Internet Forums as Influential Sources of Consumer Information。Journal of Interactive Marketing,15(3),31-40。  new window
19.Heinonen, Kristina(2011)。Consumer activity in social media: Managerial approaches to consumers' social media behavior。Journal of Consumer Behaviour,10(6),356-364。  new window
20.Boyd, Danah M.、Ellison, Nicole B.(2007)。Social Network Sites: Definition, History, and Scholarship。Journal of Computer-Mediated Communication,13(1),210-230。  new window
21.Anderson, Eugene W.(1998)。Customer satisfaction and Word-of-Mouth。Journal of Service Research,1(1),5-17。  new window
22.Chu, Shu-Chuan、Kim, Y.(2011)。Determinants of consumer engagement in electronic word-ofmouth (eWOM) in soical networking sites。International Journal of Adverting,30(1),47-75。  new window
圖書
1.Cakim, I. M.(2009)。Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers。New York:John Wiley & Sons。  new window
2.Patton, Michael Quinn(2002)。Qualitative research & evaluation methods。Sage Publications。  new window
其他
1.eBizMBA Guide(2014)。The top 15 most popular social networking websites-June 2014,http://www.ebizmba.com/articles/social-networking-websites, 2014/06/23。  new window
2.Lake, Amielle(2011)。Why Facebook Fans Are Useless, iMedia Connection,www.imediaconnection.com/content/30235.asp, 2014/06/26。  new window
 
 
 
 
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