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題名：名牌服飾消費價值與消費者涉入對仿冒品購買行為的影響
書刊名：行銷科學學報
作者：林隆儀／秦嘉志
作者(外文)：Lin, Long-yi／Chin, Jia-zhi
出版日期：2006
卷期：2:1
頁次：頁79-106
主題關鍵詞：消費者行為；消費價值；消費者涉入；仿冒品；Consumer behavior；Consumption value；Consumer involvement；Counterfeit
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:4
本研究旨在探討消費價值與消費者涉入對仿冒品購買行為的影響，採用人員訪問的便利抽樣法，樣本取自台北都會區的消費者，共發出 400份問卷，蒐集到有效樣本 387份，有效問卷回收率為96.75%。經採用迴歸分析法驗證研究假說，研究結果發現，(1) 消費價值中的功能價值和社會價值對仿冒品購買行為有正向的影響，(2) 消費者涉入中的產品重要性、產品愉悅性和產品象徵性對仿冒品購買行為有正向的影響，(3) 誤購可能性對仿冒品購買行為有負向的影響，(4) 消費價值對消費者涉入有正向的影響。
This paper investigates the influences of consumption values and consumer involvement of quality clothes on counterfeit product purchasing behavior. The subjects were collected from the consumer in Taipei area and convenience sampling of personal interview was used. 400 questionnaires were distributed and 387 effective samples were collected, the effective return rate was 96.75%.For test hypothesis the regression analysis was used. The main findings are as follow: (1) Functional value and social value of consumption values have positive influence on counterfeit product purchasing behavior. (2) Importance、pleasure and sign of consumer involvement has positive influence on counterfeit product purchasing behavior. (3) Risk probability has negative impact on counterfeit product purchasing behavior. (4) Consumption values have positive influence on consumer involvement.
期刊論文
1.Kapferer, Jean-Noel、Laurent, G.(1993)。Further Evidence on the Consumer Involvement Profile: Five Antecedents of Involvement。Psychology and Marketing，10(4)，347-355。  new window
2.Ang, Swee Hoon、Cheng, Peng Sim、Lin, Elison A. C.、Tambyah, Siok Kuan(2001)。Spot the Difference: Consumer Responses towards Counterfeits。Journal of Consumer Marketing，18(3)，219-233。  new window
3.Sin, Leo Y. M.、Stella L. M. So、Yau, Oliver H. M.、Kwong, Kenneth(2001)。Chinese Women at the Crossroads: An Empirical Study on Their Role Orientations and Consumption Values in Chinese Society。Chinese Society, The Journal of Consumer Marketing，18，348-367。  new window
4.Tan, Benjamin(2002)。Understanding Consumer Ethical Decision Making with Respect to Purchase of Pirated Software。Journal of Consumer Marketing，19(2)，96-111。  new window
5.Lastovicka, J. L.、Gardner, D. M.(1978)。Low involvement versus high involvement cognitive structures。Advances in Consumer Research，5(1)，87-92。  new window
6.LeBlanc, Gaston、Nguyen, Nha(1999)。Listening to the Customer's Voice: Examining Perceived Service Value Among Business College Students。The International Journal of Educational Management，13(4)，187-198。  new window
7.Butz, Howard E. Jr.、Goodstein, Leonard D.(1996)。Measuring customer value: Gaining the strategic advantage。Organizational Dynamics，24(3)，63-77。  new window
8.Sheth, Jagdish N.、Venkatesan, M.(1968)。Risk Reduction Process in Repetitive Consumer Behavior。Journal of Marketing Research，5(1)，307-310。  new window
9.Dolich, I. J.(1969)。Congruence relationships between self images and product brands。Journal of Marketing Research，6(1)，80-84。  new window
10.Bloch, P. H.、Bush, R. F.、Campbell, L.(1993)。Consumer 'accomplices' in product counterfeiting: a demand-side investigation。Journal of Consumer Marketing，10(4)，27-36。  new window
11.Prendergast, G.、Chuen, L. H.、Phau, I.(2002)。Understanding consumer demand for non-deceptive pirated brands。Marketing Intelligence and Planning，20(7)，405-416。  new window
12.Tom, G.、Garibalidi, B.、Zeng, Y.、Pilcher, J.(1998)。Consumer demand for counterfeit goods。Psychology and Marketing，15(5)，405-421。  new window
13.Wee, C. H.、Tan, S. J.、Cheok, K. H.(1995)。Non-Price Determinants of Intention to Purchase Counterfeit Goods: An Exploratory Study。International Marketing Review，12(6)，19-46。  new window
14.Kassarjian, H. H.(1981)。Low involvement: a second look。Advances in Consumer Research，8(1)，31-34。  new window
15.Cordell, Victor V.、Kieschnick, Robert L. Jr.、Wongtada, Nittaya(1996)。Counterfeit purchase intentions: role of lawfulness attitudes and product traits as determinants。Journal of Business Research，35(1)，41-53。  new window
16.Slama, M. E.、Tashchian, A.(1985)。Selected Socioeconomic and Demographic Characteristics Association with Purchasing Involvement。Journal of Marketing，49，72-82。  new window
17.Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising，15(2)，4-34。  new window
18.Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research，20(4)，644-656。  new window
19.Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing，46(3)，92-101。  new window
20.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。  new window
21.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research，22(1)，41-53。  new window
22.Holbrook, Morris B.(1996)。Customer Value: A Framework for Analysis and Research。Advances in Consumer Research，23(1)，138-142。  new window
23.De Wulf, Kristof、Odekerken-Schröder, Gaby J.、Iacobucci, Dawn(2001)。Investments in consumer relationships: A cross-country and cross-industry exploration。Journal of Marketing，65(4)，33-50。  new window
24.Bloch, Peter H.、Richins, Marsha L.(1983)。A Theoretical Model for the Study of Product Importance Perceptions。Journal of Marketing，47(3)，69-81。  new window
25.Celsi, Richard L.、Olson, Jerry C.(1988)。The Role of Involvement in Attention and Comprehension Processed。Journal of Consumer Research，15(2)，210-224。  new window
26.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research，22(2)，159-170。  new window
27.Traylor, Mark B.(1981)。Product Involvement and Brand Commitment。Journal of Advertising Research，21(6)，51-56。  new window
學位論文
1.吳宏庭(2002)。音樂產品之消費價值與消費倫理對盜版/燒錄購買行為關係之研究(碩士論文)。高雄第一科技大學。  延伸查詢new window
圖書
1.Tacq, J.(1997)。Multivariate Analysis Techniques in Social Science Research? From Problem to Analysis。Sage。  new window
2.林清河、吳萬益(2002)。行銷研究。臺北市：華泰文化事業股份有限公司。  延伸查詢new window
3.Engel, James F.、Kollat, David T.、Blackwell, Roger D.(1973)。Consumer behavior。New York：Holt, Rinehart and Winston。  new window
4.吳明隆(2003)。SPSS統計應用學習實務：問卷分析與應用設計。臺北市：知城數位科技股份有限公司。  延伸查詢new window
5.Guielford, J. P.(1965)。Fundamental Statistics Psychology and Education。New York：Mc Graw-Hill。  new window
6.Howard, John A.(1989)。Consumer Behavior in Marketing Strategy。Prentice Hall。  new window
7.王保進(1999)。視窗版SPSS與行為科學研究。臺北：心理出版社。  延伸查詢new window
8.張紹勳(2001)。研究方法。滄海書局。  延伸查詢new window
9.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
10.邱皓政(2003)。結構方程模式--LISREL的理論、技術與應用。雙葉書廊。  延伸查詢new window
圖書論文
1.Eining, M. M.、Christensen, A. L.(1991)。A Psycho-Social Model of Software Piracy: The Development and Test of A Model。Ethical Issues in Information Systems。Boston, MA：Boyd and Fraser。  new window
2.Lai, A. W.(1995)。Consumer Value, Product Benefits and Customer Value: A Consumption Behavior。Consumer Research。  new window
3.Houston, Michael J.、Rothschild, Michael L.(1978)。Conceptual and methodological perspectives in involvement。Research Frontiers in Marketing: Dialogues and Directions。American Marketing Association。  new window
 
 
 
 
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