目的：本研究從運動員參與社群網路的角度出發，目的旨在探討如何適切運用運動科技媒體，並提出相關的倫理注意事項。方法：研究方法是以國內外最新的文獻加以整理作為主要討論分析文本。結果：研究結果發現，善用網路社群，能協助運動員來連結贊助商與粉絲的關係，甚至能夠開拓出新的契機。當運動員在發展人際關係時，可透過社交媒體進行與他人之間的互動，以此增加知名度與曝光率。結論：網路社群帶來全新的溝通模式，提供給人們一個互動與交流的線上平台。對運動員來說是一個能在運動場外展現自己的另一項管道。本文提出經營網路社群的應掌握六項注意事項與六項經營守則做為運動員經營網路社群的參考，並點出四個運動員經營的網路社群的特色做為參考案例。網路社群具有互動性與交流性等多項特點，運動員若能善加利用，就能帶來個人和職業上不同的宣傳效果。同時，也要提醒運動員應善用現代資訊媒體的曝光與接受採訪的表達機會，但也須注意相關的倫理規範。

Purpose: This study aims to investigate athletes' participation on online social network. The purpose was to explore how to properly use online social media with ethical considerations. Methods: The methods are based on current literature reviews domestically and internationally. Results: The study found out that online social network not only provides opportunities for athletes to develop potential social connection with friends, but also create a possible platform for discussion on current events. Athletes can use social media for the further communication while developing interpersonal relationships for better visibility. Conclusion: The online community brings a new mode of communication, and provides people with a platform for further interaction and exchange. In this study, we have proposed six precautions and six practical rules for athletes. In addition, we have also provided with four online examples. While athletes should take advantage of modern media exposure and seize the opportunity to express themselves during an interview, the best ways to respond to our social media are: always be well prepared, honesty, to learn from role models around, and to leave good impression. All of that should be conducted in an appropriate manner with ethical considerations as well.