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引文資料
題名:
How Do Social Media Users in Turkey Differ in Terms of Their Use Habits and Preferences?
書刊名:
International Journal of Business and Information
作者:
Kurtuluş, Sema
/
Özkan, Erdem
/
Öztürk, Selen
出版日期:
2015
卷期:
10:3
頁次:
頁337-364
主題關鍵詞:
Social media
;
Web 2.0
;
Creative consumers
;
User-generated content
;
Cluster analysis
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
3
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:
3
共同引用:0
點閱:32
Considering their effects and capacity, social media dominate mainstream media nowadays. The purpose of this study is to determine whether there are any differences among social media users in Turkey by observing the behavioral patterns of specific groups of users in terms of activities, preferences, and use habits. The study examines to what extent or by whom social media tools are actively used in Turkey and which factors promote the current use of social media. The authors used cluster analysis to classify a sample of 530 Turkish social media users, based on the users’ specific activities (i.e., just following others, following and participating, and/or original content creation) on social media platforms. The results indicate that Turkish social media users can be grouped into five clusters; namely, social pioneers, observers/watchers, content creators, engagers, and game lovers. The authors found that there is widespread consumption among Turkish users, but that they use social media primarily to follow others in order to learn and to interact socially. Using social media for original content creation is not yet common. The findings of this study can be useful for further social media research in the digital marketing field globally.
以文找文
期刊論文
1.
Mills, A. J.(2012)。Virality in social media: the SPIN framework。Journal of Public Affairs,12(2),162-169。
2.
Quan-Haase, A.、Young, A. L.(2010)。Uses and gratifications of social media: A comparison of facebook and instant messaging。Bulletin of Science, Technology & Society,30(5),350-361。
3.
Rauniar, R.、Rawski, G.、Yang, J.、Johnson, B.(2014)。Technology Acceptance Model (TAM) and Social Media Usage: An Empirical Study on Facebook。Journal of Enterprise Information Management,27(1),6-30。
4.
Krishnamurthy, S.、Dou, W.(2008)。Advertising with user-generated content: A framework and research agenda。Journal of Interactive Advertising,8(2),1-4。
5.
Kozinets, R. V.(1992)。E-tribalized marketing?The strategic implications of virtual communities of consumption。European Management Journal,17(3),252-264。
6.
Berthon, Pierre R.、Pitt, Leyland F.、Plangger, Kirk、Shapiro, Daniel(2012)。Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy。Business Horizons,55(3),261-271。
7.
Trainor, Kevin J.、Andzulis, James Mick、Rapp, Adam、Agnihotri, Raj(2014)。Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM。Journal of Business Research,67(6),1201-1208。
8.
Kietzmann, Jan H.、Hermkens, Kristopher、McCarthy, Ian P.、Silvestre, Bruno S.(2011)。Social media? Get serious! Understanding the functional building blocks of social media。Business Horizons,54(3),241-251。
9.
Nair, M.(2011)。Understanding and measuring the value of social media。Journal of Corporate Accounting & Finance,22(3),45-51。
10.
Katz, E.(1959)。Mass communication research and the study of popular culture: An editorial note on a possible future for this journal。Studies in Public Communication,2,1-6。
11.
Hajli, M. N.(2014)。A study of the impact of social media on consumers。International Journal of Market Research,56(3),387-404。
12.
Drury, G.(2008)。Opinion piece: Social media: Should marketers engage and how can it be done effectively?。Journal of Direct, Data and Digital Marketing Practice,9(3),274-277。
13.
Bolton, R. N.、Parasuraman, A.、Hoefnagels, A.、Migchels, N.、Kabadayi, Sertan、Gruber, T.、Loureiro, Y. K.、Solnet, D.(2013)。Understanding Generation Y and their use of social media: A review and research agenda。Journal of Service Management,24(3),245-267。
14.
Dunne, Á.、Lawlor, M.-A.、Rowley, J.(2010)。Young people's use of online social networking sites--A uses and gratifications perspective。Journal of Research in Interactive Marketing,4(1),46-58。
15.
Froget, J. R. L.、Baghestan, A. G.、Asfaranjan, Y. S.(2013)。A uses and gratification perspective on social media usage and online marketing。Middle-East Journal of Scientific Research,15(1),134-145。
16.
Hemsley, J.、Mason, R. M.(2013)。Knowledge and knowledge management in the social media age。Journal of Organizational Computing and Electronic Commerce,23(1/2),138-167。
17.
Lee, Chei Sian、Ma, Long(2012)。News sharing in social media: The effect of gratifications and prior experience。Computers in Human Behavior,28(2),331-339。
18.
Shao, Guosong(2009)。Understanding the appeal of user-generated media: A uses and gratification perspective。Internet Research,19(1),7-25。
19.
Vinerean, S.、Cetina, I.、Dumitrescu, L.、Tichindelean, M.(2013)。The effects of social media marketing on online consumer behavior。International Journal of Business and Management,8(14),66-79。
20.
Whiting, A.、Williams, D.(2013)。Why people use social media: A uses and gratifications approach。Qualitative Market Research: An International Journal,16(4),362-369。
21.
Kaplan, Andreas M.、Haenlein, Michael(2010)。Users of the world, unite! The challenges and opportunities of Social Media。Business Horizons,53(1),59-68。
22.
Raacke, John R.、Bonds-Raacke, Jennifer(2008)。MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites。CyberPsychology & Behavior,11(2),169-174。
23.
Heinonen, Kristina(2011)。Consumer activity in social media: Managerial approaches to consumers' social media behavior。Journal of Consumer Behaviour,10(6),356-364。
24.
Boyd, Danah M.、Ellison, Nicole B.(2007)。Social Network Sites: Definition, History, and Scholarship。Journal of Computer-Mediated Communication,13(1),210-230。
圖書
1.
Kinnea, T. C.、Taylo, J. R.(1996)。Marketing Research: An applied approach。New York, NY:McGraw Hill。
2.
Blackshaw, P.、Nazzaro, M.(2006)。Consumer Generated Media (CGM) 101: Word of Mouth in the Age of the Web-Fortified Consumer。New York, NY:Nielsen Buzz Metrics。
3.
Jue, A. L.、Marr, J. A.、Kassotakis, M. E.(2009)。Social Media at Work: How Networking Tools Propel Organizational Performance。San Francisco, CA:Jossey-Bass。
4.
Malhotra, N. K.(2010)。Marketing Research: An Applied Orientation: Global Edition。Upper Saddle River, NJ:Prentice-Hall。
5.
Postman, J.(2008)。Socialcorp: Social Media Goes Corporate。Berkeley, CA:New Riders。
6.
Blumler, Jay G.、Katz, Elihu(1974)。The uses of mass communications: Current perspectives on gratifications research。Sage。
7.
Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。
其他
1.
(2012)。Global Social Media Adoption in 2011,http://blogs.forrester.com/gina_sverdlov/12-01-04global_social_technographics_update_2011_us_and_eu_mature_emerging_markets_show_lots_of_activity.。
2.
(2013)。Internet and Facebook usage in Europe,http://www.internetworldstats.com/stats4.htm#europe.。
圖書論文
1.
Murugesan, S.(2010)。Web X.0: A road map。Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications。Hershey:IGI Global。
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