:::

詳目顯示

回上一頁
題名:節慶活動舉辦效益與永續發展之研究--以西螺七崁武術嘉年華為例
書刊名:運動與遊憩研究
作者:陳青香
作者(外文):Chen, Ching-hsiang
出版日期:2019
卷期:13:4
頁次:頁34-44
主題關鍵詞:節慶活動舉辦效益永續經營七崁武術Cultural eventHosting benefitsSustainable developmentQikan martial art
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:33
  • 點閱點閱:5
節慶活動在臺灣已經朝向多元化,各地方政府因應國人對於節慶旅遊之需求,廣泛運用資源,結合地方文化辦理具有濃厚地方色彩的節慶活動,來增加觀光目的地吸引力。本研究採客家委員會「2019客庄12大節慶」實施計畫所提出的:深耕慶典科儀、在地連結與參與、跨域加值整合、教育推廣與文化扎根、藝文展演等五個面向,利用文獻探討方式對照其他類似性質之節慶活動,彙集成功的節慶活動所需具備的條件,與其興衰原因,據此以探討「西螺七崁武術嘉年華活動」舉辦效益與永續發展情況,期能提出有建設性具體之建議及規劃方向,提供主辦單位參考,讓參與者體驗更深層的節慶意義。研究結果顯示,本活動在深耕慶典科儀、教育推廣與文化扎根、藝文展演等3個面向,因有明確文化背景,又有相關團體努力經營,立基扎實,應有達到擴大節慶效益目的;反觀在地連結與參與、跨域加值整合等2個面向,以現況分析,仍有待強化其功能。綜觀節慶活動永續經營,需要有完整嚴密的計畫與組織運作,配合經費奧援,傳承與累積文化資產為主要訴求及傳達之意旨,希望臺灣能真正成為節慶嘉年華島。
In Taiwan, festivals are heading towards more dynamic events as the local governments cater to different needs for the public such as tourism. For example, to use the local cultures/stories as resources, in order to attract more people visiting an area. This research refers to the five outlines of Hakka 12 cultural activities 2019 by the Hakka affairs council, the history of the Hakka festival, the ability of local connection, accessibility of areas, cultural education and art exhibitions. The aim is to understand and discuss all the pros and cons of an event by looking into other successful festivals. Furthermore, to explore the hosting benefits and sustainable development of the Xiluo Qikan martial art festival. Therefore, the host are able to refer in depth and increase the meaning of hosting a festival. The research shows that the Xiluo Qikan martial art festival has incorporated the background history, cultural education and art exhibitions. The main influences of the festival maximised because of the strong cultural connection and the input of related local groups. On the other hand, the ability of local connection and accessibility of areas could have been done better in this case. The overview of successful festival needs to have in-depth plan, team work and budgeting. The aim is to inherited different cultural assets. which makes Taiwan a vibrant and energetic island.
期刊論文
1.邱坤良(20120100)。紅塵鬧熱白雲冷--臺灣現代藝術節慶的本末與虛實。戲劇學刊,15,49-78。new window  延伸查詢new window
2.Getz, Donald(2008)。Event tourism: Definition, evolution, and research。Tourism Management,29(3),403-428。  new window
3.吳宗瓊(20021200)。部落觀光慶典活動影響之研究--遊客認知面向的探討。旅遊管理研究,2(2),39-56。new window  延伸查詢new window
4.王一芝(20130129)。2013年節慶專刊:節慶,讓台灣成為嘉年華島。遠見雜誌。  延伸查詢new window
5.Choo, Hyungsuk、Ahn, Kwangho、Petrick, James F.(2016)。An integrated model of festival revisit intentions: Theory of planned behavior and festival quality/satisfaction。International Journal of Contemporary Hospitality Management,28(4),818-838。  new window
6.Esu, B. B.、Mbaze-Arrey, V.(2009)。Branding cultural festival as a destination attraction: A case study of Calabar Carnival Festival。International Business Research,3(2),182-192。  new window
7.蔡俊書、樓家祺、蕭宏金(2018)。左營地區地方節慶文化活動地方觀光行銷、社區意識與幸福感關係之研究。休閒與遊憩研究,10(1),1-34。  延伸查詢new window
8.Kozak, Metin(2001)。Repeaters' Behavior at two Distinct Destinations。Annals of Tourism Research,28(3),784-807。  new window
9.Otto, Julie E.、Ritchie, J. R. Brent(1996)。The service experience in Tourism。Tourism Management,17(3),165-174。  new window
10.鍾政偉、張哲維(20131200)。以遊客觀點建構節慶活動關鍵成功因素之研究。Journal of Data Analysis,8(6),137-164。new window  延伸查詢new window
研究報告
1.Sanders, Kelly、Lankford, Sam(2006)。A Research Monograph Prepared for the Northeastern Iowa Tourism Industry。  new window
圖書
1.政院文化建設委員會(1995)。文化白皮書。台北:行政院文化建設委員會。  延伸查詢new window
2.Getz, D.(2005)。Event management and event tourism。New York:Cognizant。  new window
3.Getz, D.(1991)。Festival events and tourism。New York:Van Nostrand Reinhold。  new window
4.中華民國社區教育學會(20090000)。社區節慶與社區學習。臺北:師大書苑。new window  延伸查詢new window
5.Derrett, Ros(2004)。Festival and events management。Elsevier Ltd.。  new window
單篇論文
1.羅旭壯(2014)。論地方政府辦理民俗節慶活動效益,財團法人國家政策研究基金會。,https://www.npf.org.tw/2/13218。  延伸查詢new window
2.林詠能,李兆翔,林玟伶(2010)。財團法人國家文化藝術基金會藝文環境發展策略專題研究--節慶、觀光與地方振興整合型計畫:以水金九周邊地區為例期末報告,https://www.ncafroc.org.tw/Upload/%E7%AF%80%E6%85%B6%E3%80%81%E8%A7%80%E5%85%89%E8%88%87%E5%9C%B0%E6%96%B9%E6%8C%AF%E8%88%88%E6%95%B4%E5%90%88%E5%9E%8B%E8%A8%88%E7%95%AB%E5%A0%B1%E5%91%8A.pdf。  延伸查詢new window
其他
1.(20060308)。【全臺飆節慶】專題系列四:成功與轉型篇,https://www.yunlin.gov.tw/newskm/index-1.asp?m=99&m1=6&m2=45&id=201704060002。  延伸查詢new window
2.(2019)。臺東炮炸寒單爺,https://www.taiwangods.com/html/landscape/1_0011.aspx?i=92。  new window
3.財團法人西螺七崁武術基金會(2017)。雲林縣政府辦理106年運動i臺灣計畫(運動文化紮根專案)(地方特色運動)(曲藝・武術--聽曲市仔頭錦城‧武街仔尾勤習堂)活動實錄、檢討與建議報告。  延伸查詢new window
4.高雄市政府觀光局(2018)。2018高雄內門宋江陣活動效益評估專題分析。  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE