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題名：從服務主導邏輯觀點論女性的運動消費者行銷模式
書刊名：中華體育季刊
作者：王豐家 引用關係／鄭志富 引用關係／蕭嘉惠
作者(外文)：Wang, Fong-jia／Cheng, Chih-fu／Hsiao, Chia-huei
出版日期：2020
卷期：34:2=133
頁次：頁109-120
主題關鍵詞：顧客感知價值；創新服務；價值共創；互惠行銷；Customer perceived value；Service innovation；Co-creation of value；Reciprocal marketing
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:3
  • 點閱點閱:9
期刊論文
1.Shaw, G.、Bailey, A.、Williams, A.(2011)。Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry。Tourism Management，32(2)，207-214。  new window
2.Ferrand, A.、Robinson, L.、Valette-Florence, P.(2010)。The intention-to-repurchase paradox: A case of the health and fitness industry。Journal of Sport Management，24(1)，83-105。  new window
3.Ordanini, A.、Parasuraman, A.(2011)。Service innovation viewed through a service-dominant logic lens: A conceptual framework and empirical analysis。Journal of Service Research，14(1)，3-23。  new window
4.Vargo, S. L.、Lusch, R. F.(2008)。From goods to service(s): divergences and convergences of logics。Industrial Marketing Management，37(3)，254-259。  new window
5.Prahalad, C. K.、Ramaswamy, V.(2004)。Co-creating Unique Value with Customers。Strategy & Leadership，32(3)，4-9。  new window
6.Lusch, R. F.、Nambisan, S.(2015)。Service innovation: A service-dominant logic perspective。Management Information Systems Quarterly，39(1)，155-175。  new window
7.Tynan, C.、McKechnie, S.(2009)。Experience marketing: A review and reassessment。Journal of Marketing Management，25(5/6)，501-517。  new window
8.Araujo, L.、Spring, M.(2006)。Services, products, and the institutional structure of production。Industrial Marketing Management，35(7)，797-805。  new window
9.Baker, W. E.、Sinkula, J. M.(2007)。Does market orientation facilitate balanced innovation programs? An organizational learning perspective。Journal of Product Innovation Management，24(4)，316-334。  new window
10.Grönroos, Christian、Voima, Päivi(2013)。Critical service logic: making sense of value creation and co-creation。Journal of the Academy of Marketing Science，41(2)，133-150。  new window
11.Barwise, P.、Farley, J. U.(2005)。The state of interactive marketing in seven countries: Interactive marketing comes of age。Journal of Interactive Marketing，19(3)，67-80。  new window
12.Vargo, Stephen L.、Lusch, Robert F.(2008)。Service-dominant logic: Continuing the evolution。Journal of the Academy of Marketing Science，36(1)，1-10。  new window
13.Beetles, A.、Harris, L.(2005)。Marketing, gender and feminism: A synthesis and research agenda。The Marketing Review，5(3)，205-231。  new window
14.Ratchford, Brian T.、Lee, M. S.、Talukdar, D.(2003)。The impact of the internet on information search for automobiles。Journal of Marketing Research，40(2)，193-209。  new window
15.Wang, X.、Yu, C.、Wei, Y.(2011)。Social media peer communication and impacts on purchase intentions: A consumer socialization framework。Journal of Interactive Marketing，26(4)，198-208。  new window
16.Woratschek, H.、Horbel, C.、Popp, B.(2014)。The sport value framework--A new fundamental logic for analyses in sport management。European Sport Management Quarterly，14(1)，6-24。  new window
17.Cheng, C.-J.、Chen, J.-S.、Tsou, H.-Tai(2012)。Market-creating service innovation: Verification and its associations with new service development and customer involvement。Journal of Services Marketing，26(6)，444-457。  new window
18.Prahalad, C. K.、Ramaswamy, V.(2004)。Cocreation experiences: The next practice in value creation。Journal of Interactive Marketing，18(3)，5-14。  new window
19.Jaakkola, E.、Alexander, M.(2014)。The role of customer engagement behavior in value co-creation: a service system perspective。Journal of Service Research，17(3)，247-261。  new window
20.FitzPatrick, M.、Davey, J.、Muller, L.、Davey, H.(2013)。Value-creating assets in tourism management: Applying marketing's service-dominant logic in the hotel industry。Tourism Management，36，86-98。  new window
21.Uhrich, S.(2014)。Exploring customer-to-customer value co-creation platforms and practices in team sports。European Sport Management Quarterly，14(1)，25-49。  new window
22.Grönroos, Christian(2011)。Value Co-creation in Service Logic: A Critical Analysis。Marketing Theory，11(3)，279-301。  new window
23.Vargo, S. L.、Akaka, M. A.(2009)。Service-dominant logic as a foundation for service science: Clarifications。Service Science，1(1)，32-41。  new window
24.Vargo, Stephen L.、Lusch, Robert F.(2004)。Evolving to a new dominant logic for marketing。Journal of Marketing，68(1)，1-17。  new window
25.Akaka, Melissa Archpru、Maglio, Paul P.、Vargo, Stephen L.(2008)。On Value and Value Co-Creation: A Service Systems and Service Logic Perspective。European Management Journal，26(3)，145-152。  new window
26.王豐家、鄭志富、羅文蔚(20161200)。女性健身市場行銷策略之探討。中華體育季刊，30(4)=119，279-286。new window  延伸查詢new window
27.Asada, A.、Ko, Y. J.(2016)。Determinants of word-of-mouth influence in sport viewership。Journal of Sport Management，30(2)，192-206。  new window
28.Bettencourt, L. A.、Lusch, R. F.、Vargo, S. L.(2014)。A service lens on value creation: Marketing's role in achieving strategic advantage。California Management Review，57(1)，44-66。  new window
29.Funk, D.、Lock, D.、Karg, A.、Pritchard, M.(2016)。Sport consumer behavior research: Improving our game。Journal of Sport Management，30(2)，113-116。  new window
30.Gill, L.、White, L.、Cameron, I. D.(2011)。Service co-creation in community-based aged healthcare。Managing Service Quality，21(2)，152-177。  new window
31.Hsieh, S. H.、Chang, A.(2016)。The psychological mechanism of brand co-creation engagement。Journal of Interactive Marketing，33，13-26。  new window
32.Haro-González, M.、Pérez-Ordás, R.、Grao-Cruces, A.、Nuviala, R.、Nuviala, A.(2018)。Female users of unisex fitness centres and of fitness centres exclusive for women: Satisfaction。International Journal of Sports Marketing and Sponsorship，19(4)，384-395。  new window
33.Kim, Y.、Smith, R. D.、Kwak, D. H.(2018)。Feelings of gratitude: A mechanism for consumer reciprocity。European Sport Management Quarterly，18(3)，307-329。  new window
34.Kolyperas, D.、Maglaras, G.、Sparks, L.(2019)。Sport fans' roles in value co-creation。European Sport Management Quarterly，19(2)，201-220。  new window
35.Leckie, C.、Nyadzayo, M. W.、Johnson, L. W.(2018)。Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness。Journal of Services Marketing，32(1)，70-82。  new window
36.Lin, C. O. Y.、Yazdanifard, R.(2014)。How Google's new algorithm, Hummingbird, promotes content and inbound marketing。American Journal of Industrial and Business Management，4(1)，51-57。  new window
37.Ramaswamy, V.(2011)。It's about human experiences…and beyond, to co-creation。Industrial Marketing Management，40(2)，195-196。  new window
38.Summers, J.、Hassan, R.、Ong, D.、Hossain, M.(2018)。Australian Muslim women and fitness choices: Myths debunked。Journal of Services Marketing，32(5)，605-615。  new window
39.Tsiotsou, R. H.(2016)。A service ecosystem experience-based framework for sport marketing。The Service Industries Journal，36(11/12)，478-509。  new window
40.Berry, L. L.、Shankar, V.、Parish, J. T.、Cadwallader, S.、Dotzel, T.(2006)。Creating new markets through service innovation。MIT Sloan Management Review，47(2)，56-63。  new window
研究報告
1.教育部體育署、台灣趨勢研究股份有限公司(2018)。106年度我國民眾運動消費支出調查。台北：教育部體育署。  延伸查詢new window
圖書
1.Kotler, Philip(2000)。Marketing management: The millennium edition。Prentice-Hall。  new window
2.Hoyer, W. D.、Maclnnis, D. J.(2004)。Consumer behavior。Boston：Houghton Mifflin Company。  new window
3.Barletta, M.、楊幼蘭(2004)。女性行銷學。臺北市：藍鯨。  延伸查詢new window
4.Kotler, P.、Keller, K. L.、Ang, S. H.、Tan, C. T.、Leong, S. M.(2018)。Marketing management: An Asian perspective。Pearson Prentice Hall。  new window
5.Thomas, J. R.、Nelson, J. K.、Silverman, S. J.(2018)。Research methods in physical activity。Champaign, IL：Human kinetics。  new window
 
 
 
 
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