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題名:Possible Effect of Merger and Acquisition on Brand Equity: A Case Study of the IT Industry in South Korea
書刊名:International Journal of Business and Information
作者:Awan, Mahmood A.Ho, Han ChiangKhan, Habib Ullah
出版日期:2017
卷期:12:1
頁次:頁1-38
主題關鍵詞:Brand equityMerger and acquisitionConsumer behaviorCustomer perceptionIT mergersPerceived brand valueBand awareness
原始連結:連回原系統網址new window
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期刊論文
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18.Pappu, Ravi、Quester, Pascale G.(2006)。Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands。Journal of Product and Brand Management,15(1),4-14。  new window
19.Supphellen, Magne、Nysveen, Herbjørn(2001)。Drivers of Intention to Revisit the Websites of Well-Known Companies: The Role of Corporate Brand Loyalty。International Journal of Market Research,43(3),341-352。  new window
20.Najmi, Erfan、Hashmi, Khayyam、Malik, Zaki、Rezgui, Abdelmounaam、Khan, Habib Ullah(2015)。CAPRA: A comprehensive approach to product ranking using customer reviews。Computing,97(8),843-867。  new window
21.Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77(2),203-220。  new window
22.Musa, A.、Khan, H. U.、Alshare, K. A.(2015)。Factors influence consumers' adoption of mobile payment devices in Qatar。International Journal of Mobile Communications,13(6),670-689。  new window
23.Casaló, Luis V.、Flavián, Carlos、Guinalíu, Miguel(2010)。Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities。International Journal of Information Management,30(4),357-367。  new window
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26.Kim, K. H.、Jeon, B. J.、Jung, H. S.、Lu, W.、Jones, J.(2011)。Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image。Journal of Business Research,64(11),1207-1211。  new window
27.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
28.Calder, Bobby J.、Phillips, Lynn W.、Tybout, Alice M.(1981)。Designing research for application。Journal of Consumer Research,8(2),197-207。  new window
29.Alwi, S. F. S.、Kitchen, P. J.(2014)。Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?。Journal of Business Research,67(11),2324-2336。  new window
30.Gill, M. S.、Dawra, J.(2010)。Evaluating Aaker's sources of brand equity and the mediating role of brand image。Journal of Targeting, Measurement and Analysis for Marketing,18(3/4),189-198。  new window
31.Ellison, Nicole B.、Steinfield, Charles、Lampe, Cliff(2007)。The benefits of Facebook 'friends': Social capital and college students' use of online social network sites。Journal of Computer-Mediated Communication,12(4),1143-1168。  new window
32.Simonin, Bernard L.、Ruth, Julie A.(1998)。Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes。Journal of Marketing Research,35(1),30-42。  new window
33.Boo, S.、Busser, J.、Baloglu, S.(2009)。A model of customer-based brand equity and its application to multiple destinations。Tourism Management,30(2),219-231。  new window
34.Yoo, Boonghee、Donthu, Naveen、Lee, Sungho(2000)。An Examination of Selected Marketing Mix Elements and Brand Equity。Journal of the Academy of Marketing Science,28(2),195-211。  new window
35.Vu, D. A.、Moisescu, O. I.(2013)。Brand integration practices in mergers and acquisitions。Management & Marketing,8(3),403-428。  new window
36.Warraich, U. A.、Awais, M.、Amin, A.、Parkash, R.(2014)。Effect of co-branding on brand equity。International Proceedings of Economic Development and Research,69,1-5。  new window
37.Awan, M. A.、Khan, H. U.、Zhang, W.(2012)。A comparative study on online service quality perception of two major regional economies。International Journal of e-Education, e-Business, e-Management and e-Learning,2(6),529-533。  new window
38.Askoul, R.、Khan, H. U.、Madhavi Lalitha, V. V.(2016)。Cross-functional integration of marketing and information services in banking: A cross-industry comparison。International Journal of Process Management and Benchmarking,6(1),57-78。  new window
39.Awan, Mahmood A.、Khan, Habib Ullah、Chiang, Ho Han(2016)。Online banking: A comparative study of Chinese and Saudi customers perceptions of service quality。Journal of Internet Banking and Commerce,21(S5)。  new window
40.Baigi, S. R.(2014)。Investigation of relationship between brand equity of services and brand relationship。Kuwait Chapters of Arabian Journal of Business and Management Review,3(12),245-253。  new window
41.Backhaus, K.、Mühlfeld, K.、van Doorn, J.(2001)。Consumer perspectives on standardization in international advertising: A student sample。Journal of Advertising Research,41(5),53-61。  new window
42.Biedenbach, Galina(2012)。Brand equity in the business-to-business context: Examining the structural composition。Journal of Brand Management,19(8),688-701。  new window
43.Bertea, P.、Moisescu, O. I.(2010)。Investigating the role of brand awareness in reducing the perceived risk associated to online buying of tourism services。Marketing: From Information to Decision,3,9-18。  new window
44.Chen, Hui-Chu、Green, Robert D.(2011)。Brand equity, marketing strategy, and consumer income: A hypermarket study。Journal of Management and Marketing Research,8,1-18。  new window
45.Chiu, Chiung-Hui、Wang, Fu-Ming(2000)。The influence of navigation map scope on disorientation of elementary students in learning a web-based hypermedia course。Journal of Educational Computing Research,22(2),135-144。  new window
46.Das, A.、Khan, H. U.(2016)。Security behaviors of smartphone users。Information and Computer Security,24(1),116-134。  new window
47.Faisal, M. N.、Khan, H. U.(2016)。A structural analysis of the enablers of u-commerce proliferation in a developing economy。International Journal of Productivity and Performance Management,65(7),925-946。  new window
48.Hassan, Inuwa Musa、Khan, Habib Ullah、Madhavi Lalitha, V. V.(2016)。Pedagogical potentials of IEEE 802.11 WLAN to Nigerian universities: A case study of the University of Uyo。International Journal of Information and Education Technology,6(4),256-261。  new window
49.Heang, J. F.、Khan, H. U.(2015)。The role of Internet marketing in the development of agricultural industry: A case study of China。Journal of Internet Commerce,14(1),65-113。  new window
50.Ho, H. C.、Awan, M. A.、Khan, H. U.(2016)。Luxury brands and corporate social responsibility: A perspective on consumers' preferences。Journal of International Management Studies,16(1),77-81。  new window
51.Huang, Pi-Yun、Wang, Chuan-Chung、Tseng, Ya-Yi、Wang, Rong-Jou(2011)。The impact of brand equity on customer's purchase intention: Taking perceived value as a moderating variable。Journal of Information and Optimization Sciences,32(3),657-672。  new window
52.Hossein, R. D.、Zeinab, A.(2011)。Determinants of the brand equity in the food industry in Iran。Interdisciplinary Journal of Contemporary Research in Business,3(6),839-847。  new window
53.Khan, Habib Ullah(2016)。Possible effect of video lecture capture technology on the cognitive empowerment of higher education students: A case study of Gulf-based university。International Journal of Innovation and Learning,20(1),68-84。  new window
54.Khan, Habib Ullah(2013)。Use of e-learning tools to solve group work problems in higher education: A Case Study of Gulf Country。Advances in Computer Science: An International Journal,2(3),90-96。  new window
55.Khan, Habib Ullah(2013)。Role of computer mediated communication in affect empowerment and performance improvement。International Journal of Computing,3(3),165-171。  new window
56.Khan, Habib Ullah(2012)。Computer mediated communication, Quality of learning, and performance。GSTF Journal on Business Review,1(3),81-88。  new window
57.Khan, H. U.、Ejike, A. C.(2017)。An assessment of the impact of mobile banking on traditional banking in Nigeria。International Journal of Business Excellence,11(4),446-463。  new window
58.Khan, H. U.、Awan, M. A.、Ho, H. C.(2014)。How do Chinese and Saudi customers perceive online service quality? A comparative study。The Journal of Business Inquiry,13(2),142-157。  new window
59.Khan, Habibullah U.、Faisal, Mohd Nishat(2015)。A Grey-based approach for ERP vendor selection in small and medium enterprises in Qatar。International Journal of Business Information Systems,19(4),465-487。  new window
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65.Sicilia, M.、Ruiz, S.、Reynolds, N.(2006)。Attitude Formation Onlin: how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand。International Journal of Market Research,48(2),139-154。  new window
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會議論文
1.Uwemi, S.、Khan, H. U.(2016)。E-commerce, challenges, and developing countries。The 2016 DSI Annual Meeting,(會議日期: 2016/11/19-11/22)。  new window
2.Wiley, C.、Sisson, M.(2006)。Ethics, accuracy and assumption: The use of Facebook by students and employers。The Southwestern Ohio Council for Higher Education Special Topics Forum。  new window
3.Awan, M. A.、Khan, H. U.(2016)。Status of Internet addiction among college students: A case of South Korea。The First American Academic Research Conference on Global Business, Economics, Finance and Social Sciences,(會議日期: 2016/05/25-05/28)。  new window
4.Bankole, O. A.、Lalitha, V. V. M.、Khan, H. U.、Jinugu, A.(2017)。Information Technology in the Maritime Industry Past, Present and Future: Focus on LNG Carriers。The 7th IEEE International Advance Computing Conference,(會議日期: 2017/01/05-01/07)。  new window
5.Bashir, G. M.、Khan, H. U.(2016)。Factors affecting learning capacity of information technology concepts in a classroom environment of adult learner。The 15th International Conference on Information Technology Based Higher Education and Training,(會議日期: 2016/09/08-09/10)。IEEE。  new window
6.Bashir, G. M.、Khan, H. U.、Fournier-Bonilla, S. D.(2016)。Applying andragogy theory to an adult multicultural audience: How cultural factors influence the capacity for adults to learn information technology concepts in a classroom environment。The Northeast Decision Sciences Institute Conference,(會議日期: 2016/03/31-04/02)。  new window
7.Ejike, A. C.、Khan, H. U.、Fournier-Bonilla, S. D.(2016)。Possible impact of mobile banking on traditional banking: A case study of Nigeria。The Northeast Decision Sciences Institute Conference,(會議日期: 2016/03/31-04/02)。  new window
8.Halabi, A. E.、Hachem, A.、Al-Akhrass, L.、Artail, H.、Khan, H. U.(2014)。Identifying the linkability between web servers for enhanced Internet computing。The 17th IEEE Mediterranean Electrotechnical Conference MELECON 2014,(會議日期: 2014/04/13-04/16)。  new window
9.Hassan, I. M.、Khan, H. U.、Zeitun, R.、Mardini, G.(2015)。Pedagogical potentials of IEEE 802.11 WLAN to higher educational institutions: A case study of Nigerian based University。The 2015 IEEE 9th International Conference on Semantic Computing,(會議日期: 2015/02/07-02/09)。  new window
10.Khan, H. U.、Ahmad, S.、Abdollahian, M.(2013)。Supply chain technology acceptance, adoption, and possible challenges: A case study of service organizations of Saudi Arabia。The 10th International Conference on Information Technology: New Generations,IEEE (會議日期: 2013/04/15-04/17)。  new window
11.Khan, H. U.、Alhusseini, A.(2015)。Optimized web design in the Saudi culture。The IEEE Science and Information Conference 2015,(會議日期: 2015/07/28-07/30)。  new window
12.Khan, H. U.、Artail, H. A.、Malik, Z.、Niazi, M.(2014)。Information technology adoption, possible challenges, and framework of supply chain management: A case study of a leading Gulf economy。The 4th International Conference on Engineering Technology and Technopreneuship。  new window
13.Khan, H. U.、Fournier-Bonilla, S. D.(2016)。Technological infrastructure effects on export diversification: A case study of Qatar。The Northeast Decision Sciences Institute Conference,(會議日期: 2016/03/31-04/02)。  new window
14.Khan, H. U.、Fournier-Bonilla, S. D.、Jinugu, A.、Madhavi Lalitha, V. V.(2016)。Possible challenges of the successful implementation of CRM in the service sector: A case study of Saudi Arabia。The Northeast Decision Sciences Institute Conference,(會議日期: 2016/03/31-04/02)。  new window
15.Omonaiye, Joseph Funsho、Madhavi Lalitha, V. V.、Khan, Habib Ullah、Fournier-Bonilla, Sheila D.、Singh, Rajvir(2015)。Ability and hurdle to provide banking online services: A case study of banking employees in Nigeria。The 2015 IEEE 2nd International Conference on Cyber Security and Cloud Computing,(會議日期: 2015/11/03-11/05)。  new window
16.Smuts, R. G.、Madhavi Lalitha, V. V.、Khan, H. U.(2017)。Change management guidelines that address barriers to technology adoption in an HEI context。The 7th IEEE International Advance Computing Conference,(會議日期: 2017/01/05-01/07)。  new window
17.Chirambo, Uwemi、Khan, Habib Ullah、Fournier-Bonilla, Sheila D.(2016)。Challenges of e-commerce in developing countries: Nigeria as case study。The Northeast Decision Sciences Institute Conference,(會議日期: 2016/03/31-04/02)。  new window
圖書
1.Aaker, David A.(1991)。Managing brand equity: Capitalizing on the value of a brand name。Free Press。  new window
2.Keller, Kevin Lane(2008)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
3.Keller, Kevin Lane(2013)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
4.Kerin, Roger A.、Hartley, Steven、Rudelius, William(2015)。Marketing。McGraw-Hill Education。  new window
5.Gorsuch, Richard L.(1983)。Factor Analysis。Lawrence Erlbaum Associates。  new window
其他
1.Evans, Matt H.(2000)。Excellence in Financial Management: Course 7: Mergers & Acquisitions,http://www.exinfm.com。  new window
2.Microsoft(20111013)。Microsoft officially welcomes Skype,https://news.microsoft.com/2011/10/13/microsoft-officially-welcomes-skype/。  new window
3.(20141007)。Facebook's WhatsApp acquisition now has price tag of 22 billion,https://www.reuters.com/article/us-facebook-whatsapp-idUSKCN0HV1Q820141006。  new window
圖書論文
1.Thompson, Bruce(2000)。Ten commandments of structural equation modeling。Reading and understanding more multivariate statistics。American Psychological Association。  new window
 
 
 
 
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