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題名:臺灣家居用品店顧客關係管理商業智慧模式建置之研究:資料探勘技術之應用
書刊名:華人前瞻研究
作者:劉祥熹陳姿穎
作者(外文):Liu, Hsiang-hsiChen, Tzu-yin
出版日期:2020
卷期:16:2
頁次:頁55-94
主題關鍵詞:顧客關係管理商業智慧資料探勘技術購物籃分析關聯規則Customer relationship managementBusiness intelligenceData mining technologyShopping basket analysisAssociation rules
原始連結:連回原系統網址new window
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  • 點閱點閱:2
期刊論文
1.Hirschowitz, A.(2001)。Closing the CRM loop: The 21st century marketer's challenge: Transforming customer insight into customer value。Journal of Targeting, Measurement and Analysis for Marketing,10(2),168-178。  new window
2.Ngai, E. W. T.、Xiu, L.、Chau, D. C. K.(2009)。Application of data mining techniques in customer relationship management: A literature review and classification。Expert Systems with Applications,36(2),2592-2602。  new window
3.Hu, Y. H.、Yeh, T. W.(2014)。Discovering valuable frequent patterns based on RFM analysis without customer identification information。Knowledge-Based Systems,61,76-88。  new window
4.Dennis, C.、Marsland, D.、Cockett, T.(2001)。Data mining for shopping centres: customer knowledge-management framework。Journal of Knowledge Management,5(4),368-374。  new window
5.Kaur, M.、Kang, S.(2016)。Market Basket Analysis: Identify the changing trends of market data using association rule mining。Procedia computer science,85,78-85。  new window
6.Moro, S.、Rita, P.、Vala, B.(2016)。Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach。Journal of Business Research,69(9),3341-3351。  new window
7.Dupin-Bryant, P. A.、Olsen, D. H.(2014)。Business intelligence, analytics and data visualization: A heat map project tutorial。International Journal of Management & Information Systems,18(3),185-200。  new window
8.Azad, N.、Ahmadi, F.(2015)。The customer relationship management process: its measurement and impact on performance。Uncertain Supply Chain Management,3(1),43-50。  new window
9.Alazmi, AbdulRahman R.、Alazmi, AbdulAziz R.(2012)。Data mining and visualization of large databases。International Journal of Computer Science and Security,6(5),295-314。  new window
10.Kotsiantis, S.、Kanellopoulos, D.(2006)。Association rules mining: A recent overview。GESTS International Transactions on Computer Science and Engineering,32(1),71-82。  new window
11.Long, C. S.、Khalafinezhad, R.、Ismail, W. K. W.、Rasid, S. Z. A.(2013)。Impact of CRM factors on customer satisfaction and loyalty。Asian Social Science,9(10),247-268。  new window
12.McKim, B.(2002)。The differences between CRM and database marketing。Journal of Database Marketing & Customer Strategy Management,9(4),371-375。  new window
13.Puonti, M.、Järvi, J.、Mikkonen, T.(2018)。A Continuous delivery framework for business Intelligence。Information Modelling and Knowledge Bases,26,248-262。  new window
會議論文
1.Srikant, R.、Agrawal, R.(1996)。Mining Sequential Patterns: Generalizations and Performance Improvements。The 5th International Conference on Extending Database Technology,3-17。  new window
圖書
1.Han, Jiawei、Kamber, Micheline(2006)。Data Mining: Concepts and Techniques。San Francisco:Morgan Kaufmann Publishers。  new window
2.Hughes, A. M.(2000)。Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program。McGraw-Hill。  new window
3.Aaker, D. A.、McLoughlin, D.(2010)。Strategic Market Management: Global Perspectives。John Wiley & Sons Ltd.。  new window
4.Berry, Michael J. A.、Linoff, Gordon S.(2011)。Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management。John Wiley & Sons, Inc.。  new window
5.Ponniah, P.(2004)。Data warehousing fundamentals: a comprehensive guide for IT professionals。John Wiley & Sons。  new window
圖書論文
1.Kohavi, R.、Quinlan, J. R.(2002)。Data mining tasks and methods: Classification: decision-tree discovery。Handbook of data mining and knowledge discovery。Oxford University Press, Inc.。  new window
 
 
 
 
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