本研究從參與式傳播觀點出發，探討自國光石化廠宣佈停建以後，彰化縣芳苑鄉當地社區如何運用在地知識，發展地方文化產業，替社區發展尋找另一條路。本研究發現，溼地保育政策的施行，由於缺乏鑲嵌於在地脈絡的理解，而輕忽了當地社區居民的真實需求。然而，當地社區重拾歷史文化遺產，自主地發展生態旅遊，結合溼地與海牛車的特色，重新創造在地知識的價值，呈現出參與式傳播的過程。因此，社區發展的關鍵，在於透過地方文化產業的觀光活動，轉變為社區的共享財貨，建構出集體利益結構與行動。

This study aims to explore how the local community in Fangyuan Township, Changhua County, utilized local knowledge and developed local cultural industries from the perspective of participatory communication to seek another path for community development after the suspension of construction of the Kuokuang Petrochemical Plant.
This study found that the implementation of wetland conservation policies lacked an understanding embedded in the local context, and ignored the real needs of local community residents. However, the local community revitalized historical and cultural heritage and autonomously developed ecotourism, featuring the characteristics of wetlands and manatee carts. The value of local knowledge was further recreated. This presented the process of participatory communication. Therefore, the key to community development lies in transforming tourism activities of local cultural industries into shared goods for the community. Construcing a structure of collective interests and actions.is in need.