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題名:臺灣地區民眾之消費動機與習性
書刊名:廣告學研究
作者:郭貞 引用關係
出版日期:1994
卷期:3
頁次:頁93-113
主題關鍵詞:民眾消費行為臺灣地區
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:26
期刊論文
1.Hirschman, Elizabeth C.(1992)。The consciousness of addiction: Toward a general theory of compulsive consumption。Journal of Consumer Research,19(2),155-179。  new window
2.Solomon, M. R.(1983)。The role of products as social stimuli: A symbolic interactionism perspective。Journal of Consumer Research,10(3),319-329。  new window
3.Moschis, G. P.、Moore, R. L.(1978)。An Analysis of the Acquisition of Some Consumer Competencies among Adolescents。Journal of Consumer Affairs,12(2),277-291。  new window
4.Schenk, C. T.、Holman, R. H.(1980)。A sociological approach to brand choice: the concept of situational self-image。Advances in Consumer Research,7,610-614。  new window
5.D'Astous, A.、Maltais, J.、Roberge, C.(1990)。Compulsive buying tendencies of adolescent consumers。Advances in Consumer Research,17(1),306-312。  new window
6.Moschis, G. P.、Stephens, L. F.(1975)。Some communication and demographic determinants of adolescent consumer learning。Journal of Consumer Research,2,80-92。  new window
7.O'Fuinn, T. C.、Faber, R. J.(1989)。Compulsive buying: A phenpmenological Exploration。Journal of Consumer Research,16,147-156。  new window
8.Valence, Giles、D'Astous, Alain、Fortier, Louis(1988)。Compulsive Buying: Concept and Measurement。Journal of Consumer Policy,11(4),419-433。  new window
9.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
10.Rook, Dennis W.(1987)。The Buying Impulse。Journal of Consumer Research,14(2),189-199。  new window
11.Richins, Marsha L.、Dawson, Scott(1992)。A Consumer Values Orientation for Materialism and It's Measurement: Scale Development and Validation。Journal of Consumer Research,19(3),303-316。  new window
12.Rassuli, K. M.、Hollander, S. C.(1986)。Desire-Induced, Innate, Insatiable?。Journal of Macro-marketing,6,4-24。  new window
會議論文
1.Kuo, Cheng(1990)。The Acquisition of consumer skills and materialism: A cross-cultural comparison。The 40th annual conference of The International Communication Association。Dublin。  new window
2.Kuo, Cheng(1987)。The learning of consumer skills in adolescents: An eclectic approach。The 90th annual conference of the Association of Education for Journalism and Mass Communication。San Antonio:Texas:San Antonio。  new window
圖書
1.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1990)。Consumer behavio。Chicago, IL:New York:The Dryden Press。  new window
2.Warner, W. L.(1960)。Social Class in America。New York:Harper and Row。  new window
3.Kuo, Cheng(1990)。How Adolescents Learn To Be Consumers: An Eclectic Approach。Taipei:Taiwan Elite Press。  new window
4.Martineau, P.(1957)。Motivation in Advertising。New York:McGraw-Hill。  new window
5.Bollen, K. A.(1989)。Structural Equations with Latent Variables。New York:John Wiley & Sons。  new window
單篇論文
1.Wicklund, R. A.,Gollwitzer, P. M.,Castelain, C.,Korzekwa, P.,Blasko, V.(1981)。Various forms of self-symbolizing in ideological, occupational, and domestic self-definitions,Austin:University of Texas。  new window
圖書論文
1.Hirschman, Elizabeth C.(1981)。Comprehending symbolic consumption: three theoretical issues。Symbolic Consumer Behavior。Ann Arbor, MI:Association for Consumer Research。  new window
2.Bieda, J. C.、Kassarjian, H. H.(1969)。An Overview of Market Segmentation。Marketing in a Changing World。Chicago:American Marketing Association。  new window
3.Wright, N. D.、Claiborne, C. B.、Sirgy, M. J.(1992)。The effects of product symbolism on consumer self-concept。Advances in Consumer Research, Vol. 19, Diversity in Consumer Behavior。Provo, UT:Association for Consumer Research。  new window
 
 
 
 
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