| 圖書| 1. | Davis, K. A.(1994)。Sport Management: Successful Private Sector Business Strategies。Dubuque, LA：Brown and Benchmark Inc。   | | 2. | Stotlar, D. K.(1993)。Successful sport marketing。Wisconsin：Dubuque, IA：Brown & Benchmark。 | | 3. | 余朝權(1993)。現代行銷管理。臺北：五南圖書公司。 延伸查詢 | | 4. | Graham, P. J.(1994)。Sport business: Operational and theoretical aspects。Dubuque, IA：Brown & Benchmark。 | | 5. | Mattehews, D. O.(1987)。Managing collegiate sport clubs。Champaign, IL：Leisure Press。 | |