| 期刊論文1. | Magidson, Jay(1993)。The use of the new ordinal algorithm in CHAID to target profitable segments。Journal of Database Marketing,1,1。 | 會議論文1. | Magidson, Jay(1992)。Chi-squared Analysis of a Scalable Dependent Variable。The 1992 Annual Meeting of the American Statistical Association。Educational Statistics Section。 | 研究報告1. | Magidson, Jay(1989)。CHAID, LOGIT and Log-linear Modeling。Delran, N.J.:Datapro Research Corporation。 | 圖書1. | Magidson, Jay(1993)。SPSS for Windows: CHAID Release 6.0。Chicago:SPSS Inc.。 | 2. | 賴世培(1996)。民意調查。臺北:國立空中大學。 延伸查詢 | 3. | Shin, Kilman(1996)。SPSS Guide: for DOS Version 5.0 and Windows Version 6.0 and 6.12。Chicago:IRWIN。 | 圖書論文1. | Magidson, Jay(1993)。The CHAID Approach to Segmentation Modeling。Handbook of Marketing Research。Cambridge, Mass:Blackwell。 | |