It will be no answer from our Constitution about how to balancing the freedom of the press and the freedom of competition when they are in dispute over benefits for media. The purpose of this article is to critically analyze and introduce the "Double Standard" theory in order to check this problem. The origin of the "Double Standard" theory in American can be traced to the Carolene Products Case (1938), about the judicial review of governmental regulation. When it transplanted and developing in Japan, there are many discussions not only in the judicial review to deal with the constitutionality of governmental free speech regulation with stricter standards and with looser standards to economical regulation, but also in that whether it need to put the liberty rights of free speech to the preferred position or not. Though it is still at issue to date, no matter in American or in Japan, this article also suggests that the concept of the "Double Standard" theory should be conducive to the development of our Constitution.