本研究以高雄地區某家便利商店為實證研究對象，採用實地勘察的方法對此商店 進行商圈調查與顧客消費型態調查，經由調查的結果可知此便利商店的商圈範圍、商店附近 的業種業態、車流量與來客數調查。經由統計分析可從事關連性分析，瞭解各種不同類型的 顧客經常消費的商品與時段，進而做為商店調整商品結構的參考。

　　　　　This paper investigates the trade area of convenience store(CVS). A real CVS in Kaohsiung is adopted as empirical survey target. Some information can be found through survey, including the trade area scope, the type of near- by stores, the volume of traffic, and the amount of customers visiting daily. The merchandise items and shopping time segments of different types of customers are also be analyzed by statistical analysis. These information can provide some suggestions for adjusting merchandise structure in this CVS.