By analyzing users' information demand, the paper draws the conclusion that the library users require the information service with generalization, low cost, virtualization and intelligence. By introducing the concept of embedded services, we analyze its current situation. With the combination of the latest technical means of the internet of things and cloud computing, the intelligent design and implementation of embedded services in university library are carried out on order to meet users' dynamic and real-time information acquisition. The paper proposes the basic process and framework of the intelligent system in university library embedded services and expounds the intelligent data processing of users' information demand in cloud computing based on visual embedding. The feasibility of the application of embedded service intelligent system in MOOCs is demonstrated. At last, the prospects of its development are discussed.