對2015年出版的76部新聞傳播學論著進行內容分析及評述,借助書名、作者、商品簡介、出版社、銷量排行等結構化指標,可以窺探新聞傳播學科的論著出版形勢。中國新聞傳播學界正在形成由科研院校主導的學科論著出版格局,但是行政干預和資本市場依然是主要出版動力,導致學術出版良莠不齊,為此,應及時構建更為獨立的學科論著評價機制和知識生產激勵機制。

Using online bookstores’ 2015 data for publications in journalism and communication studies,this paper comments on their contents. Employing structural indices such as book titles,authors,introductions,publisher and sales rankings,it attempts to demonstrate the publishing features of this branch of learning.Results indicate that published treatises are susceptible to the double stresses induced jointly by administration and market. The article calls for building a more independent research evaluation mechanism. It also calls for an incentive mechanism for knowledge production.