:::

詳目顯示

回上一頁
題名:以政治行銷理論與實例展望未來選舉
作者:李利國
書刊名:未來學本體論與STEEP分類實務研究
頁次:157-205
出版日期:2013
出版項:臺北:唐山
主題關鍵詞:政治行銷選舉
學門:社會學
資料類型:專書論文
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:2
期刊論文
1.盛治仁(20010600)。議題態度改變的實驗研究。民意研究季刊,215,103-144。  延伸查詢new window
2.Markus, Gregory B.(1988)。The Impact of Personal and National Economic Conditions on the Presidential Vote: A Pooled Cross-Sectional Analysis。American Journal of Political Science,32(1),137-154。  new window
3.Jacobs, L. R.、Shapiro, R. Y.(1994)。Issues, Candidate Image, and Priming: The Use of Private Polls in Kennedy's 1960 Presidential Campaign。The American Political Science Review,88(3),527-540。  new window
4.Shyles, L.(1988)。Profiling candidate images in televised political spot advertisements for 1984:roles and realities of presidential jousters at the height of the Reagan era。Political Communication and Persuasion,5(1),15-31。  new window
5.Jones,Charles O.、于有慧(19930800)。美國一九九二年總統大選結果之分析。美國月刊,8(8)=88,119-129。  延伸查詢new window
6.Mullen, Richard(1997)。The British Election of 1997: The Results。Contemporary Review,270,281-282。  new window
7.NewsWeek(1992)。Manhattan Project, 1992。NewsWeek,1992(Nov./Dec.)。  new window
8.Schmitt, Bernd(2002)。「創造顧客品牌體驗的行銷策略」研討會。廣告雜誌。  延伸查詢new window
9.Shaw, D. R.(1999)。The Impact of News Media Favorability and Candidate Events in Presidential Campaigns。Political Communication,16(2),183-202。  new window
10.Shaw, Jan(1998)。An Extraordinary Electorate: Voting Behaviour and the 1997 British General Election。Contemporary Review,272(1588)。  new window
11.Kotler, Philip、Levy, Sidney J.(1969)。Broadening the Concept of Marketing。Journal of Marketing,33(1),10-15。  new window
會議論文
1.游清鑫(2000)。候選人與選民的互動:競選策略效果的探討--以2000年總統選舉之「興票案」為例。「政治分析的層次問題」國際學術研討會,(會議日期: 2000年5月)。嘉義:國立中正大學政治學系。  延伸查詢new window
學位論文
1.陳秋旭(1998)。一九九二年美國總統大選柯林頓競選策略之研析:政治行銷之概念與實踐(碩士論文)。淡江大學。  延伸查詢new window
圖書
1.Rapp, Stan、Collins, Tom、張瑞玲、陳雯麗(1991)。行銷新十論。台北市:時報文化。  延伸查詢new window
2.Yin, Robert K.、尚榮安(1994)。個案研究。臺北:弘智。  延伸查詢new window
3.Strouse, James C.(1975)。The Mass Media, Public Opinion, and Public Policy Analysis: Linkage Explorations。Columbus, OH:Charles E. Merrill Publishing Company。  new window
4.McNiar, Brian、林文益(1997)。政治傳播學。台北:風雲論壇。  延伸查詢new window
5.Duncan, T.、Moriarty, S.(1997)。Driving Brand Value: Using Integrated Marketing to manage Profitable stakeholder relationship。McGraw Hill, Inc.。  new window
6.Sabato, L.(1981)。The rise of political consultants: New ways of winning elections。New York:Basic Books。  new window
7.Mauser, Gary A.、王淑女(1992)。政治行銷。臺北:桂冠圖書股份有限公司。  延伸查詢new window
8.Weber, Max、黃振華(1996)。社會科學方法論。台北:時報文化。  延伸查詢new window
9.Thurber, James A.、Nelson, Candice J.、郭岱君(1999)。選戰必勝方程式--美式選戰揭密。臺北市:智庫文化股份有限公司。  延伸查詢new window
10.American Marketing Association(1960)。Marketing Definitions: A Glossary of Marketing Terms。Chicago, IL:American Marketing Association。  new window
11.Newman, Bruce I.(1994)。The marketing of the president: political marketing as campaign strategy。Sage Publications。  new window
12.Schultz, D. E.、Tannenbaum, S. I.、Lauterborn, R. F.、吳怡國、錢大慧、林建宏(1994)。整合行銷傳播:21世紀企業決勝關鍵。臺北市:滾石文化。  延伸查詢new window
13.McGinniss, Joe(1969)。The Selling of the President 1968。New York:Trident Press。  new window
14.McCarthy, E. J.(1996)。Basic Marketing : A Managerial Approach。Homewood, IL:Irwin。  new window
15.O'Shaughnessy, Nicholas J.(1990)。The Phenomenon of Political Marketing。New York:St. Martin's Press。  new window
16.蕭富峰、Ries, A.、Trout, J.(1993)。行銷大師法則--永恆不變22誡。台北:麥田出版公司。  延伸查詢new window
17.Morris, Dick、李振昌(2000)。新君主論。台北:聯經。  延伸查詢new window
18.陳萬淇(1995)。個案研究法。台北:華泰書局。  延伸查詢new window
19.Morris, Dick、林添貴(1999)。選戰大謀略--柯林頓二度入主白宮之路。台北:智庫文化出版社。  延伸查詢new window
20.Maarek, Philippe J.(1995)。Political Marketing and Communication。London:John Libbey & Company Ltd.。  new window
21.Booms, B. H.、Bitner, M. J.(1981)。Marketing strategies and organizational structures for service firms in marketing of services。Chicago, Illinois:American Marketing Association。  new window
22.張俊雄、邱義仁、游盈隆(2000)。破曉。臺北:時報文化。  延伸查詢new window
23.Butler, D.、Kavanagh, D.(1992)。The British General Election 1992。Basing Stroke:Macmillan。  new window
24.Denton, Robert E. Jr.(1994)。The 1992 Presidential Campaign: A Communication Perspective。Westport, Connecticut:Praeger Publishers。  new window
25.Hughes, C.、Wintour, P.(1993)。Labour Rebuilt: The New Model Party。London:Fourth Estate。  new window
26.Newman, Bruce I.、Sheth, Jagdish(1985)。Political Marketing: Readings and Annotated Bibliography。Chicago, IL:American Marketing Association。  new window
27.Rosenstiel, Tom(1993)。Strange Bedfellows: How Television and the Presidential Candidates Changed American Politics。NY:Hyperion。  new window
28.曾萬(2000)。選戰聖經。生活智庫。  延伸查詢new window
29.Kotler, Philip、方世榮(2000)。行銷管理學。臺北市:東華書局。  延伸查詢new window
30.Babbie, Earl、李美華、孔祥明、林嘉娟、王婷玉(1998)。社會科學研究方法。時英出版社。  延伸查詢new window
其他
1.Clinton, Bill(19920717)。Transcript of Speech by Clinton Acception Democratic Nomination。  new window
2.Greider, William(19921029)。What Clinton Can do for the Economy。  new window
3.Loutenborn, Robert(19901001)。New Marketing Litany: 4P's Passe Words Take Over。  new window
4.Rosenstiel, Tom(19920922)。Clinton ads attack Bush on jobs, detail economic plan。  new window
圖書論文
1.Christopher, Arterton(1993)。Campaign' 92: Strategies and Tactics of the Candidates。The Election of 1992。NJ:Chatham House Publisher。  new window
2.Frankovic, Kathleen A.(1993)。Public Opinion in the 1992 Campaign。The Election of 1992。NJ:Chatham House Publisher。  new window
3.Johnson, K.、Elebash, C.(1986)。The Contagion from the Right: The Americanization of British Political Advertising。New Perspectives on Political Advertising。Carbondale:Southern Illinois University Press。  new window
4.Kotler, Philip(1985)。Overview of Political Candidate Marketing。Political Marketing: Readings and Annotated Bibliography。Chicago:American Marketing Association。  new window
5.Nelson, Michael(1993)。The Presidency: Clinton and the Cycle of Politics and Policy。The Elections of 1992。Washington D.C.:Congressional Quarterly Press。  new window
6.Pomper, Gerald(1993)。The Presidential Election。The Election of 1992。NJ:Chatham House Publisher。  new window
7.Quirk, Paul、Dalager, Jon K.(1993)。The Election: A New Democrat and a New kind of Presidential Campaign。The Elections of 1992。Washington D.C.:Congressional Quarterly Press。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE