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Y.(1994)。Issues, Candidate Image, and Priming: The Use of Private Polls in Kennedy's 1960 Presidential Campaign。The American Political Science Review,88(3),527-540。 | 4. | Shyles, L.(1988)。Profiling candidate images in televised political spot advertisements for 1984:roles and realities of presidential jousters at the height of the Reagan era。Political Communication and Persuasion,5(1),15-31。 | 5. | Jones,Charles O.、于有慧(19930800)。美國一九九二年總統大選結果之分析。美國月刊,8(8)=88,119-129。 延伸查詢 | 6. | Mullen, Richard(1997)。The British Election of 1997: The Results。Contemporary Review,270,281-282。 | 7. | NewsWeek(1992)。Manhattan Project, 1992。NewsWeek,1992(Nov./Dec.)。 | 8. | Schmitt, Bernd(2002)。「創造顧客品牌體驗的行銷策略」研討會。廣告雜誌。 延伸查詢 | 9. | Shaw, D. R.(1999)。The Impact of News Media Favorability and Candidate Events in Presidential Campaigns。Political Communication,16(2),183-202。 | 10. | Shaw, Jan(1998)。An Extraordinary Electorate: Voting Behaviour and the 1997 British General Election。Contemporary Review,272(1588)。 | 11. | Kotler, Philip、Levy, Sidney J.(1969)。Broadening the Concept of Marketing。Journal of Marketing,33(1),10-15。 | 會議論文1. | 游清鑫(2000)。候選人與選民的互動:競選策略效果的探討--以2000年總統選舉之「興票案」為例。「政治分析的層次問題」國際學術研討會,(會議日期: 2000年5月)。嘉義:國立中正大學政治學系。 延伸查詢 | 學位論文1. | 陳秋旭(1998)。一九九二年美國總統大選柯林頓競選策略之研析:政治行銷之概念與實踐(碩士論文)。淡江大學。 延伸查詢 | 圖書1. | Rapp, Stan、Collins, Tom、張瑞玲、陳雯麗(1991)。行銷新十論。台北市:時報文化。 延伸查詢 | 2. | Yin, Robert K.、尚榮安(1994)。個案研究。臺北:弘智。 延伸查詢 | 3. | Strouse, James C.(1975)。The Mass Media, Public Opinion, and Public Policy Analysis: Linkage Explorations。Columbus, OH:Charles E. Merrill Publishing Company。 | 4. | McNiar, Brian、林文益(1997)。政治傳播學。台北:風雲論壇。 延伸查詢 | 5. | Duncan, T.、Moriarty, S.(1997)。Driving Brand Value: Using Integrated Marketing to manage Profitable stakeholder relationship。McGraw Hill, Inc.。 | 6. | Sabato, L.(1981)。The rise of political consultants: New ways of winning elections。New York:Basic Books。 | 7. | Mauser, Gary A.、王淑女(1992)。政治行銷。臺北:桂冠圖書股份有限公司。 延伸查詢 | 8. | Weber, Max、黃振華(1996)。社會科學方法論。台北:時報文化。 延伸查詢 | 9. | Thurber, James A.、Nelson, Candice J.、郭岱君(1999)。選戰必勝方程式--美式選戰揭密。臺北市:智庫文化股份有限公司。 延伸查詢 | 10. | American Marketing Association(1960)。Marketing Definitions: A Glossary of Marketing Terms。Chicago, IL:American Marketing Association。 | 11. | Newman, Bruce I.(1994)。The marketing of the president: political marketing as campaign strategy。Sage Publications。 | 12. | Schultz, D. E.、Tannenbaum, S. I.、Lauterborn, R. F.、吳怡國、錢大慧、林建宏(1994)。整合行銷傳播:21世紀企業決勝關鍵。臺北市:滾石文化。 延伸查詢 | 13. | McGinniss, Joe(1969)。The Selling of the President 1968。New York:Trident Press。 | 14. | McCarthy, E. J.(1996)。Basic Marketing : A Managerial Approach。Homewood, IL:Irwin。 | 15. | O'Shaughnessy, Nicholas J.(1990)。The Phenomenon of Political Marketing。New York:St. Martin's Press。 | 16. | 蕭富峰、Ries, A.、Trout, J.(1993)。行銷大師法則--永恆不變22誡。台北:麥田出版公司。 延伸查詢 | 17. | Morris, Dick、李振昌(2000)。新君主論。台北:聯經。 延伸查詢 | 18. | 陳萬淇(1995)。個案研究法。台北:華泰書局。 延伸查詢 | 19. | Morris, Dick、林添貴(1999)。選戰大謀略--柯林頓二度入主白宮之路。台北:智庫文化出版社。 延伸查詢 | 20. | Maarek, Philippe J.(1995)。Political Marketing and Communication。London:John Libbey & Company Ltd.。 | 21. | Booms, B. H.、Bitner, M. J.(1981)。Marketing strategies and organizational structures for service firms in marketing of services。Chicago, Illinois:American Marketing Association。 | 22. | 張俊雄、邱義仁、游盈隆(2000)。破曉。臺北:時報文化。 延伸查詢 | 23. | Butler, D.、Kavanagh, D.(1992)。The British General Election 1992。Basing Stroke:Macmillan。 | 24. | Denton, Robert E. Jr.(1994)。The 1992 Presidential Campaign: A Communication Perspective。Westport, Connecticut:Praeger Publishers。 | 25. | Hughes, C.、Wintour, P.(1993)。Labour Rebuilt: The New Model Party。London:Fourth Estate。 | 26. | Newman, Bruce I.、Sheth, Jagdish(1985)。Political Marketing: Readings and Annotated Bibliography。Chicago, IL:American Marketing Association。 | 27. | Rosenstiel, Tom(1993)。Strange Bedfellows: How Television and the Presidential Candidates Changed American Politics。NY:Hyperion。 | 28. | 曾萬(2000)。選戰聖經。生活智庫。 延伸查詢 | 29. | Kotler, Philip、方世榮(2000)。行銷管理學。臺北市:東華書局。 延伸查詢 | 30. | Babbie, Earl、李美華、孔祥明、林嘉娟、王婷玉(1998)。社會科學研究方法。時英出版社。 延伸查詢 | 其他1. | Clinton, Bill(19920717)。Transcript of Speech by Clinton Acception Democratic Nomination。 | 2. | Greider, William(19921029)。What Clinton Can do for the Economy。 | 3. | Loutenborn, Robert(19901001)。New Marketing Litany: 4P's Passe Words Take Over。 | 4. | Rosenstiel, Tom(19920922)。Clinton ads attack Bush on jobs, detail economic plan。 | 圖書論文1. | Christopher, Arterton(1993)。Campaign' 92: Strategies and Tactics of the Candidates。The Election of 1992。NJ:Chatham House Publisher。 | 2. | Frankovic, Kathleen A.(1993)。Public Opinion in the 1992 Campaign。The Election of 1992。NJ:Chatham House Publisher。 | 3. | Johnson, K.、Elebash, C.(1986)。The Contagion from the Right: The Americanization of British Political Advertising。New Perspectives on Political Advertising。Carbondale:Southern Illinois University Press。 | 4. | Kotler, Philip(1985)。Overview of Political Candidate Marketing。Political Marketing: Readings and Annotated Bibliography。Chicago:American Marketing Association。 | 5. | Nelson, Michael(1993)。The Presidency: Clinton and the Cycle of Politics and Policy。The Elections of 1992。Washington D.C.:Congressional Quarterly Press。 | 6. | Pomper, Gerald(1993)。The Presidential Election。The Election of 1992。NJ:Chatham House Publisher。 | 7. | Quirk, Paul、Dalager, Jon K.(1993)。The Election: A New Democrat and a New kind of Presidential Campaign。The Elections of 1992。Washington D.C.:Congressional Quarterly Press。 | |