| 期刊論文| 1. | Duncan, T. R.、Everett, S. E.(1993)。Client Perceptions of Integrated Marketing Communications。Journal of Advertising Research，33(3)，30-39。   | | 2. | Duncan, T.、Caywood, C.(19961011)。The concept, process, and evolution of integrated marketing communication, integrated communication。Advertising Age，64。 | | 3. | Schultz, D. E.(1996)。Be careful picking data base for IMC effects。Marketing News，1996(Mar.)。 | | 4. | Low, G. S.(2000)。Correlates of Integrated Marketing Communications。Journal of Advertising Research，40(3)，27-39。 | | 5. | McArthur, D. N.、Griffin, T.(1997)。A marketing management view of integrated marketing communications。Journal of Advertising Research，37(5)，19-26。 | | 6. | Schultz, D. E.(19930719)。How to overcome the barriers to integration。Marketing News，1993(Jul.)，11-12。 | | 7. | Sweeney, M.、Maguire, M.、Shackel, B.(1993)。Evaluating user-computer interaction: a framework。International Journal of Man-Machine Studies，38(4)，689-711。 | | 8. | Schultz, D. E.(19971020)。Integrating information resources to develop strategies。Marketing News，1997(Oct.)。 | | 9. | Schultz, D. E.(1996)。The inevitability of integrated communications。Journal of Business Research，37(3)，139-146。 | | 10. | Stewart, David W.(1996)。Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success。Journal of Business Research，37，147-153。 | | 11. | Novelli, William D.(1989)。One-stop shopping: Some thoughts on integrated marketing communications。Public Relations Quarterly，34(4)，7-9。 | | 12. | Schultz, D. E.(19940816)。It is not the parts, it is the process。Marketing News，1994(Aug.)。 | | 13. | Schultz, D. E.(19960303)。Be careful picking database for IMC efforts。Marketing News，1996(Mar.)，14-15。 | | 14. | Stewart, David W.(19971001)。Integrated Channel Management: Merging the Communication and Distribution Functions of the Firm。Marketing，1997(Oct.)。 | | 15. | Duncan, Tom、Moriarty, Sandra E.(1998)。A Communication-Based Marketing Model for Managing Relationships。Journal of Marketing，62(2)，1-13。 | | 16. | Dilenschneider, Robert L.(1991)。Marketing Communications in the Post-Advertising Era。Public Relations Review，17，227-236。 | | 17. | Schultz, D. E.(1998)。New Century Needs New Marcom Methods。Marketing News，2(2)，12-13。 | 圖書| 1. | Kotler, P.、Armstrong, G.(1999)。Marketing: An Introduction。Prentice-Hall。 | | 2. | Duncan, T. R.、Moriarty, S. E.(1997)。Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships。McGraw-Hill, Inc.。 | | 3. | Schultz, D. E.、Tannenbaum, S. I.、Lauterborn, R. F.(1993)。Integrated Marketing Communications: Putting It Together & Making It Work。NTC Publishing Group。 | | 4. | Thorson, Esther、Moore, Jeri(1996)。Integrated Communication: Synergy of Persuasive Voices。Lawrence Erlbaum Associates。 | | 5. | Godin, Seth(2003)。Purple cow: Transform your business by being remarkable。New York：Penguin Group。 | | 6. | Jakacki, B. C.(1998)。IMC: An integrated marketing communications exercise。Cincinnati, Ohio：South-Western College Publishing。 | | 7. | 柏木重秋(2001)。広告概論。東京：ダイヤモンド社。 延伸查詢 | | 8. | 八巻俊雄(1998)。目標による広告管理。東京：ダイヤモンド社。 延伸查詢 | | 9. | 和田充夫(2002)。新價值創造的廣告溝通。東京：ダイヤモンド社。 延伸查詢 | | 10. | 倉持真理(2001)。One to one企業戦略。東京：ダイヤモンド社。 延伸查詢 | | 11. | 小西圭介(2002)。顧客生涯価値のデータベース・マーケティング。東京：ダイヤモンド社。 延伸查詢 | | 12. | 江九弘(2002)。企業資料庫行銷。東京：中央経済社。 延伸查詢 | | 13. | 新谷文夫(2000)。e-Marketing。東京：東洋経済出版社。 延伸查詢 | | 14. | 小林保彥(2003)。整合行銷戰略論。東京：ダイヤモンド社。 延伸查詢 | | 15. | Cravens, David W.(2000)。Strategic Marketing。Irwin/McGraw-Hill。 | | 16. | Percy, Larry(1997)。Strategies for Implementing Integrated Marketing Communications。Chicago, Illinois：NTC Business Books。 | | 17. | Percy, Larry(1997)。Strategies for implementing integrated marketing communications。Chicago, Illinois：Lincolnwood, Illinois：American Marketing Association：NTC Business Books。 | | 18. | Shimp, Terence A.(2000)。Advertising, promotion, and other aspects of integrated marketing communications。Fort Worth, Texas：The Dryden Press。 | | 19. | Sirgy, M. Joseph(1998)。Integrated Marketing Communications: A Systems Approach。Englewood Cliffs, New Jersey：Prentice Hall。 | | 20. | Brannan, Tom(1995)。A practical guide to integrated marketing communications。London：Kogan Page。 | | 21. | Ries, Al、Ries, Laura(2002)。The Fall of Advertising and the Rise of PR。Harper Collins Publishers。 | | 22. | Farbey, A. D.(1999)。How to produce successful advertising: a guide to strategy, planning and targeting。 | | 23. | McCorkell, Graeme(1999)。Direct and Database Marketing: Targeting Interaction Control and Continuity。 | 圖書論文| 1. | Duncan, T.、Caywood, C.(1996)。The concept, process, and evolution of integrated marketing communication。Integrated Communication: Synergy of Persuasive Voices。Mahwah, New Jersey：Lawrence Erlbaum Associates。 | | 2. | Gronstedt, A.(1996)。IMC-Public: A Interactive Model Between Organizations and Stakeholders。Integrated Communication: Synergy of Persuasive Voices。New York：Lawrence Erlbaum Associates。 | | 3. | Haytko, L. D.(1996)。Integrated Marketing Communication in a Public Service Context: The Indiana Middle Grades Reading Program。Integrated Communication: Synergy of Persuasive Voices。New York：Lawrence Erlbaum Associates。 | | 4. | Moriarty, Sandra E.(1996)。The circle of synergy: Theoretical perspectives and evolving IMC research agenda。Integrated Communication: Synergy of Persuasive Voices。Mahwah, New Jersey：Lawrence Erlbaum Associates。 | |