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題名:郵寄問卷調查樣本資料不完全回收時之問題研究
作者:溫博仕 引用關係
作者(外文):Chen-Yuan Lin
校院名稱:淡江大學
系所名稱:管理科學研究所
指導教授:張紘炬
學位類別:博士
出版日期:1994
主題關鍵詞:未回卷簡單隨機抽樣分層隨機抽樣截斷二項分配NonresponseSimple Random SamplingStratified Random
原始連結:連回原系統網址new window
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  郵寄問卷調查為目前社會科學研究領域中,經常被使用的一種蒐集資
料的方式,但是其最大的缺點為回卷率偏低,往往回收率只有20%∼40%左
右,而且由於回收率偏低,造成郵寄問卷調查有大量的未回卷的存在,如
此將產生嚴重的未回卷偏差(Nonresponse bias),而此偏差更將影響到樣
本的代表性及推論結果的可靠性。雖然提高郵寄問卷的回卷率,可以減低
未回卷偏差的影響,然而要做到對未回卷群之所有個體做全數追蹤之處理
,在實務上恐不可行,因此本文根據 Hansen and Hurwitz 所提之採取部
分追蹤的觀念,提出兩種有關郵寄問卷調查樣本資料不完全回收時之處理
方式,即 (1)採按固定比例,抽取追蹤樣本數;(2)採抽取固定數額追蹤樣
本數,並以人員訪問或電話訪問的方式追蹤蒐集未回卷者之資訊,並在此
兩種處理方式及一合理的郵寄問卷回收樣本數機率分配下,分別探討在簡
單隨機抽樣法及分層隨機抽樣法下,有關母體平均數與母體比例的估計問
題,及在調查成本與抽樣設計要求的估計準確度及可容忍的抽樣誤差等條
件下,有關郵寄問卷樣本數之決定方式,以為調查實務應用之參考。最後
本論文並提出有關分層隨機抽樣法下,實際樣本數增加量的機率分配,並
證明其為一對稱型之機率分配,及得到一些有關分層隨機抽樣法下,實際
樣本數增加量的特徵值。
Mail survey is nowadays frequently used in collecting data in
the field of social scientific study. But the greatest defect
of mail survey is its low response rate, often with a
percentage ranging roughly from twenty to forty percent. And
because of the low response rate, there are many unreturned
questionnaires that will cause nonrseponse bias which is going
to affect both the representativity of the samples and the
reliability of the deducing result. To heighten the response
rate of mail survey can lower the influence of nonresponse
bias. In fact, it is unlikely to track down each individual who
does not return their questionnaires by mail, when it is put
into practice. Therefore, based on Hansen and Hurwitz''s idea
about partial trailing, this article provides two ways of
dealing with incompletely sample data in mail survey. That is
(1) To employ fixed rate , draw a traced sample size;(2) To
draw a fixed amount of tracing sample size, and collect the
data about those who do not return their questionnaires by
either telephone or personal interview. Meanwhile, with these
two and under a sensible probability distribution of the
returned sample size in mail survey, use the simple random
sampling and stratified random sampling to estimate both
population mean and population proportion. Under the conditions
of estimate accuracy, demanded by survey cost, the requirements
for sampling design, the tolerable sampling error, decide the
number of suitable size in mail survey and the fixed number of
the samples going to be trailed in order to apply to the
practice of doing survey. Finally, this thesis investigates the
distribution of an actual sample size increment in stratified
random sampling, and it''s expected value, and variance.
 
 
 
 
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