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題名:國際渡假園區區位決策模式之研究
作者:阮聘茹 引用關係
作者(外文):Pin-Ju Juan
校院名稱:銘傳大學
系所名稱:管理研究所博士班
指導教授:林進財
學位類別:博士
出版日期:2008
主題關鍵詞:國際渡假園區區位評選模糊網路層級分析法修正式德菲法International resort parklocation selectionfuzzy analytic network processmodified Delphi method
原始連結:連回原系統網址new window
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  • 點閱點閱:30
本文針對國際渡假園區區位因素與準則進行深入研究。經由文獻回顧與專家深度訪談結果,從國際渡假園區和區位理論等兩方面進行探討。本文使用修正式德菲法共獲得國際渡假園區區位6個因素與22個準則,其中因素為生產要素、需求條件、相關及支援性產業、企業策略、結構與同業競爭、政府以及機會。本文利用這些因素與準則構建國際渡假園區區位評選模式。其次,利用模糊網路層級分析法(Fuzzy Analytic Network Process, Fuzzy ANP),求得此模式6個因素與22個準則之權重。本文之研究結果可提供國際渡假園區區位決策者或政府擬定政策之參考。
By developing a new international resort park, this study intends to explore a decision model for location selection of international resort parks. The factors and criteria for the evaluation decision model are derived from exhaustive literature review and experts interviews. This study used modified Delphi approach constructs an assessment model based on six factors and twenty-two criteria. The six factors included factor conditions, demand conditions, firm strategy, structure and rivalries, related and supporting industries, government and chance interact in the international resort park location selection model. By applying the fuzzy analytical network process (Fuzzy ANP) to obtain six factors and 22 criteria weights. Finally, a recommended solutions are presented and analyzed based on the strategic plan and can provide valuable insights for tourism administrators and academics in establishing a new international resort park.
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