一、英文部份：
Agarwal, R. and Prasad, J. (1998). The antecedents and consequents of user perception in information technology adoption, Decision Support Systems, Vol. 22, pp. 115-29.
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Bass, F.M. (2004). Comments on a new product growth for model consumer durables. Management Science, Vol. 50, pp.1833-1840.
Baumbach, D. J. (2009, March/April). Web 2.0 & You. Knowledge Quest , 37 (4), pp. 12-18.
Bhatngar, S., Herath, T., Sharman, R., Rao, H. R., & Upadhyaya, S. J. (2008, 10 20). Ch8. Web 2.0: Issues for the Design of Social Networks. Buffalo, U.S.A.
Bianchi, C., & Bivona, E. (2002). Opportunities and pitfalls related to e-commerce strategies in small–medium firms: a system dynamics approach. System Dynamics Review , 18 (3), pp. 403-429.
Bradford, M., & Florin, J. (2003). Examining the role of innovation diffusion factors on the implementation success of enterprise resource planning systems. International journal of accounting information systems , 4 (3), pp. 205-225.
Briscoe, Bob; Odlyzko, Andrew; Tilly, Benjamin. (2006). Metcalfe''s Law is Wrong. Retrieved 5 27, 2010, from IEEE: http://spectrum.ieee.org/computing/networks/metcalfes-law-is-wrong/1.
Cooper, R.B. and Zmud, R.W. (1990). Information technology implementation research: A technological diffusion approach. Management Science, Vol. 26, No. 2, pp.123-139.
Fichman, R. G. (2000). The Diffusion and Assimilation of Information Technology Innovations in Framing the Domains of IT Management: Projecting the Future Through the Past. (R. Zmud, Ed.) Pinnaflex Publishing.
Forrester, Jay W.(1961). Industrial Dynamics, Cambridge, Mass: Productivity Press.
Forrester, J. W. (1987). Lessons from System Dynamics Modeling. System Dynamics Review , 3 (2), pp. 136-149.
Forrester, Jay W.(1991). Greetings to the 1991 System Dynamics Conference in Bangkok, Thailand August 27. In Supplemental Proceedings of the 1991 International System Dynamics Conference, pp.1-3.
Forrester, J. W. (1994). System dynamics, Systems Thinking, and Soft OR. System Dynamics Review , 10 (2-3), pp. 245-256.
Forrester, J. W., & Senge, P. M. (1980). Tests for Building Confidence in System Dynamics Models. System Dynamics, Series: TIMS Studies in the Management Sciences , 14, pp. 209-228.
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Gibson, B. (2007). Enabling an Accessible Web 2.0. Westford, MA USA: IBM Emerging Technologies 5 Technology Park Drive.
Goldenberg, J., Libai, B. and Muller, E. (2002). Riding the saddle: How cross-market communications can creates a major slump in sales. Journal of Marketing, Vol. 66 (April), pp.1-16.
Graham, A.K., Morecroft, J.D.W., Senge, P.M., and Sterman, J.D. (1992). Model-supported case studies for management education. European Journal of Operational Research, 59(1), pp.151-66.Hart, Michael; Johnson, Rob; Stent, Amanda. (2006). More Content - Less Control: Access Control in the Web 2.0. Retrieved 5 20, 2010, from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.111.755&rep=rep1&type=pdfHendler, James & Golbeck, Jennifer. (2007). Metcalfe’s Law, Web 2.0, and the Semantic Web. Bob Metcalfe, personal communication.
Horsky, D. and Simon, L.S. (1983). Advertising and the diffusion of new products. Marketing Science, Vol.1, pp.1-18.Jones, T. O., & W. Earl Sasser, J. (1995, November-December). Why Satisfied Customers Defect. pp.88-100.
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Kamakura, Wagner A. and Siva Balasubramanian (1987). Long-Term Forecasting with Innovation Diffusion Models: The Impact of Replacement Purchases, Journal of Forecasting, March, 1-19.
Karahanna, E., Straub, D.W., and Chervany, N.L. (1999). Information technology adoption across time: A cross-sectional comparison of pre-adoption and post-adoption beliefs, MIS Quarterly, 23(2), pp.183-213.
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Krishnan, T.V., Bass, F.M., and Jain, D.C. (1999).Optimal pricing strategy for new products.Management Science, 45(2). pp. 1650–1664.
Krishnan, T.V., Bass, F.M., and Kumar, V. (2000).Impact of a late entrant on the diffusion of a new product/service. ournal of Marketing Research, Vol. 37, No. 2, pp. 269-278.
Ledford, J., & Tyler, M. E. (2007). Google Analytics 2.0. Wiley Publishing.
Li, G. (2008, 10). Economic sense of Metcalfe’s Law. Retrieved 5 27, 2010, from Web Science Trust: http://journal.webscience.org/41/1/WebEvolve2008-10.pdfMahajan, V. and Peterson, R.A. (1978). Innovation diffusion in a dynamic potential adopter population. Management Science, Vol. 24, pp.1589-1597.
Mahajan V. and Peterson, R.A. (1985). Models for Innovation Diffusion. Beverly Hills, CA: Sage Publications Inc.
Mahajan, V. and Wind, Y. (1986). Innovation diffusion models of new product acceptance: A reexamination. in Mahajan, V. and Wind, Y. (eds), Innovation Diffusion Models of New Product Acceptance, pp.3-25, Cambridge, MA: Ballinger Publishing Company.
Mahajan, V., Muller, E., and Bass, F.M. (1990). New products diffusion models in marketing: A review and direction for research. Journal of Marketing, 54(1), pp.1-26.Mansfield, E, (1961). Technical change and the rate of imitation. Econometrica, Vol.29, pp.741-766.
Moore, M.G. and Benbasat, I. (1991). Development of an instrument to measure the perceptions of adopting an information technology innovation, Information Systems Research, Vol. 2, pp. 192-222.
Oliva, Rogelio; Sterman, John D.; Giese, Martin. (2003). Limits to growth in the new economy: exploring the ''get big fast'' strategy in e-commerce. System Dynamics Review, 19(2). pp. 83-117.
Olson, J. and Choi, S.(1985). A product diffusion model incorporating repeat purchases,
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Otto, P., & Simon, M. (2008). Dynamic perspectives on social characteristics and sustainability in online community networks. System Dynamics Review , 24 (3), pp. 321-347.
Paich, M. and Sterman, J.D. (1993). Boom, bust, and failures to learn in experimental market. Management Science, 39(12), pp.1439-58.
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Rogers, E. M. (1983). Diffusion of Innovation. New York: Free Press.
Rogers, E.M. (2002). Diffusion of preventive innovations. Addictive Behaviors, Vol. 27, pp. 989-993.
Senge, P. M. and Sterman, J.D. (1992). Systems thinking and organizational learning: Acting locally and thinking globally in the organization of the future. European Journal of Operational Research, Vol. 59, No. 1, pp.137-150.SHIN, J.-H., & WATANABE, C. (2007). Transition Dynamism in Web 2.0 : Emerging Dynamism of New Functionality. 年次学術大会講演要旨集 22 (pp. 181-184). The Japan Society for Science Policy and Research Management.
Sterman, J.D. (1988). People express management flight simulator. Sloan School of Management, MIT, Cambridge, MA, USA.
Sterman, J. D. (2000). Business Dynamics: Systems Thinking and Modeling for a Complex World. NY: The McGraw-Hill.
Sterman, J. D. (2001). System Dynamics Modeling: TOOLS FOR LEARNING IN A COMPLEX WORLD. California Management Review , 43 (4), pp. 8-25.
Sterman, J. D. (2002). All models are wrong: reflections on becoming a systems scientist. System Dynamics Review , 18 (4), pp. 501-531.
Treese, W. (n.d.). WEB 2.0: IS IT REALLY DIFFERENT?
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Wolstenholme, E. (1990). System Enquiry: A System Dynamics Approach. England: John Wiley & Sons Ltd.
二、中文部份
PCuSER (2009年7月13日)，你知道什麼是SEM搜尋引擎行銷嗎？2010年3月18日 擷取自 PCuSER：http://pcuser.pixnet.net/blog/post/25468043
尹．羅伯特（Yin K. Robert） (2001)，個案研究（Case Study Research） (尚榮安，譯者)，台北市：弘智文化。
老貓 (2007年8月26日)，9 個流量統計網站，2010年1月5日，擷取自 seoland：http://www.seoland.tw/archives/98。
林筱增，楊宏鐸，游義地 (2007)，Web2.0發展趨勢初探，2007南台灣資訊科技應用研討會。
海格三世．約翰（Hagel III John），阿姆斯壯．亞瑟(Armsterong G.Arthur) (1998)，網路商機：如何經營虛擬社群 (朱道凱，譯者)，臺北市：麥田出版：城邦文化發行。
張玉文 (2007年1月)，眾所仰望，哈佛商業評論，12.
陳加屏 (1999年1月)，系統動力學模式結構層次高槓桿決策函數產生法之研究，國立中山大學企業管理學系（未發表之博士論文）。斯普納．約翰（Spooner G.John） (2002年4月23日)，ZDNET Taiwan. 2010年5月1日，擷取自 英特爾要克服莫爾定律：http://www.zdnet.com.tw/news/hardware/0,2000085676,20036941,00.htm。
曾雅彩 (2002年6月)，以同步化流徑搭配方式發展系統動力學模式高槓桿解設計方法之研究，國立中山大學企業管理學系（未發表之博士論文）。經濟部技術處 (2008)，新世代網路創新服務發展個案集，臺北市：經濟部技術處。
聖吉．彼得 (1994)，第五項修練：學習型組織的藝術與實踐 (郭進隆，譯者)，臺北市：天下文化。
葛瑞尼．約瑟（Grenny Joseph），麥克斯菲爾德．大衛（Maxfield David），辛姆伯格．安德魯（Shimberg Andrew） (2008)，變革成功要多管齊下 (李芳齡譯，編輯)，世界經理文摘（EMBA）(267)，78-91。
寧可，李清，& 陳禹六 (2004年6月)，經營過程仿真的層次建模機制，計算機集成製造系統，10 (6)，頁 615-619。
維基百科 (2009年12月1日)，維基百科. 2009年12月17日，擷取自 維基百科：http://zh.wikipedia.org/wiki/%E7%BB%B4%E5%9F%BA%E7%99%BE%E7%A7%91。
維基百科 (2009年12月29日)，RSS-維基百科，2010年1月2日，擷取自 維基百科：http://zh.wikipedia.org/wiki/RSS。
維基百科 (2009年12月3日)，Web 2.0，2010年1月27日，擷取自 維基百科：http://zh.wikipedia.org/wiki/Web_2.0。
維基百科 (2010年2月24日)，Google分析，2010年5月2日，擷取自 維基百科：http://zh.wikipedia.org/zh-tw/Google%E5%88%86%E6%9E%90。
趙琪，李文瑞，呂健宇 (1999)，台灣網路行銷擴散模型之建立，商業自動化。
羅世輝 (1999年7月)，以系統動力學探討競爭性技術主流突現之動態過程，國立中山大學企業管理學系（未發表之博士論文）。羅吉斯．艾佛雷特（Rogers M. Everett） (2006)，創新的擴散 (Duffussion of Innovations)，(唐錦超，譯者)，臺北市：遠流出版社。
蘇健華 (2007年7月)，WEB 2.0發展介紹，資訊社會研究，13，頁1-124。