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題名：新產品設計評價之研究
作者：程英斌
作者(外文)：Ying-Pin Cheng
校院名稱：雲林科技大學
系所名稱：設計學研究所博士班
指導教授：蔡登傳
陳啟雄
學位類別：博士
出版日期：2010
主題關鍵詞：設計評價；設計；新產品；New Product；Design；Design Evaluation
原始連結：連回原系統網址new window
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本研究所發展的新產品設計評價方法，希望有助於業者從事產品設計評價和行銷。從事設計評價應針對個別的評價對象發展適合它的評價方法，尤其是欲評價新形式的竹管家具產品時，現有的設計評價量表顯然不適用，或難以增進行銷貢獻。因此，發展新產品評價方法並能應用於新形式的竹管家具產品，是本研究的主要動機，並擬定研究目的有：(1)探討設計評價指標對人口背景變項的預測力；(2)探討新產品的消費者集群情形；(3)探討萃取設計成功關鍵因素。
於是，本研究於家具設計發表時，邀請參觀者測試竹管家具原型並填答問卷，總共獲得278份有效樣本。經統計分析後獲致研究結論，如：(1)年齡和居住地易影響人們的設計評價判斷；(2)消費者的評價風格有冷漠、精算、實際和熱愛等類型；(3)萃取設計成功關鍵因素可反映設計策略的執行成效及掌握成功因素。因此建議：(1)消費者的產品經驗應納入干擾變項探討；(2)宜採不同的行銷策略向不同評價風格的消費者推廣；(3)設計成功關鍵因素應被適當地支持、維護和管理。
This study’s purpose is to offer a new method of new product design evaluation as a reference for entrepreneurs in order to evaluate a new product’s potential feasibility in bringing it to the market. A good method of new product design should be well developed for a specific product. This study must develop a specific evaluation method for the product; especially when someone wants to evaluate new bamboo furniture. The existing scales for evaluating design or product’s feasibility are obviously not suitable for new bamboo furniture and are not able to accurately predict its marketing performance. Therefore, the main goal of this study is to develop a method of new product design evaluation for evaluating contemporary bamboo furniture. This study has several purposes for example: (1) explore the predictions of the population derived from the evaluation criteria; (2) explore the clusters of consumers; and (3) explore the success factors for product design by extracting the CSFs of product design.
The participants who attended the furniture design exhibition were invited to answer a questionnaire regarding the new bamboo furniture. There were 278 valid responses to the questionnaire collected. By statistical analysis techniques, the results are: (1) the population’s age and location of residence will easily influence human’s value judgment of design/product; (2) there are four clusters of consumer’s evaluation styles, for example, indifferent, calculation, actual, and passion; (3) it can reflect the performance for executing design strategy and illuminate the success factors by extracting the CSFs of product design.
Therefore, the results of this study suggest: (1) the evaluation study must involve the consumer’s product experience in moderating models to explore; (2) the marketing strategies must suite the consumer’s evaluation style; (3) the CSFs of product design must appropriately be supported, maintained, and managed by the entrepreneur.
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