1.Adomavicius, G., & Tuzhilin, A. (2005). Toward the Next Generation of Recommender Systems: A Survey of the State-of-the-Art and Possible Extensions. IEEE Transactions on Knowledge and Data Engineering, 17(6), 734-749.
2.Akin, Ö. (1984). An exploration of design process. In N. Cross (Eds), Developments in design methodology (pp. 189-207). New York: John Wiley & Sons.
3.Ariely, D. (2008). Predictably irrational: The hidden forces that shape our decisions. New York: HarperCollins.
4.Bahn, S., Lee, C., Nam, C. S., & Yun, M. H. (2009). Incorporating affective customer needs for luxuriousness into product design attributes. Human Factors and Ergonomics in Manufacturing, 19(2), 105-127.
5.Barrena, R. & Sanchez, M. (2009). Using emotional benefits as a differentiation strategy in saturated markets. Psychology and Marketing, 26(11), 1002-1030.
6.Baxter, M. (1995). Product design: A practical guide to systematic methods of new product development. London: CRC Press.
7.Bloch, P. H. (1995). Seeking the Ideal Form : Product Design and Consumer Response. Journal of Marketing, 59, 16-29.
8.Brodsky, N. Burlingham, B. (2009) 。師父：那些我在課堂外學會的本事（The Knack: How Street-smart Entrepreneurs Learn to Handle Whatever Comes Up）（林茂昌譯）。台北市 : 早安財經。（原作2008年出版）
9.Brown, T. (2010) 。設計思考改造世界（Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation）（吳莉君譯）。台北市 : 聯經。（原作2009年出版）
10.Buckley, J. J. (1985). Fuzzy hierarchical analysis. Fuzzy Sets and Systems, 17(3), 14.
11.Caicedo, D. G., & Desmet, P. M. A. (2009). Designing the new prEmo – An empirical research on how to improve the emotion measuring tool. Unpublished manuscript, Delft University of Technology.
12.Chang, W. C., & Hsu, Y. (2005). Electric knowledge management in design consultancies. Design Management Review. 16(2), 49-54.
13.Chen, M. F., Tzeng, G. H., & Ding, C. G. (2008). Combining fuzzy AHP with MDS in identifying the preference similarity of alternatives. Applied Soft Computing, 8(1), 110-117.
14.Cooper, R.G. (1983). A Process Model for Industrial New Product Development. IEEE Transactions, EM-30(1), pp.2-11.
15.Cooper, R.G. (1993). Winning at New Products. Boston : Addison Wesley.
16.Dell'Era, C., & Verganti, R. (2007). Strategies of Innovation and Imitation of Product Languages. Journal of Product Innovation Management, 24(6), 580-599.
17.Design and Emotion Society. (2006). Template for tools & methods. Retrieved January 25, 2008, from http://www.designandemotion.org /society/knowledge_base/template.html.
18.Desmet, P. M. A., & Hekkert, P. (2007). Framework of product experience. International Journal of Design, 1(1), 57-66.
19.Desmet, P.M.A. (2003). Measuring emotion; development and application of an instrument to measure emotional responses to products. In: Blythe M.A., Monk A.F., Overbeeke K., & Wright P.C. (Eds.), Funology: from usability to enjoyment (pp. 111-123). Dordrecht: Kluwer Academic.
20. Ekman, P. (1999). Basic Emotions. In T. Dalgleish and M. Power (Eds.), Handbook of Cognition and Emotion (pp. 45-60). Sussex, U.K.: John Wiley & Sons.
21.Ekman, P. (2004)。心理學家的面相術：解讀情緒的密碼（Emotions Revealed — Understanding Faces and Feelings）（易之新譯）。台北：心靈工坊。（原作2004年出版）
22.Engage (2005). European Project on Engineering Emotional Design Report of the State of the Art- Round 1. Report Valencia.
23.Ertugrul, I., & Karakasoglu, N. (2009). Performance evaluation of Turkish cement firms with fuzzy analytic hierarchy process and TOPSIS methods. Expert Systems with Applications, 36(1), 702-715.
24.Gaver, B., & Martin, H. (2000). Alternatives: exploring information appliances through conceptual design proposals. Proceedings of CHI 2000, 2(1), 209-216. Hague: ACM Press.
25.Gobe, M. (2004) 。公民品牌，感性行銷（Citizen brand : 10 commandments for transforming brands in a consumer democracy）（藍美貞、高仁君譯）。台北市 : 天下雜誌。（原作2002年出版）
26.Güngör, Z., Serhadlıoğlu, G., & Kesen, S. E. (2008). A fuzzy AHP approach to personnel selection problem. Applied Soft Computing, 9(2), 641-646.

27.Hair, J. F. Jr., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate Data Analysis (5th ed.). Upper Saddle River, NJ: Prentice-Hall.
28.Hassenzahl, M. (2004). The thing and I: Understanding the relationship between user and product. In M. A. Blythe, K. Overbeeke, A. F. Monk & P. C. Wright (Eds.), Funology: From Usability to Enjoyment (pp. 31-42). Dordrecht: Kluwer Academic.
29.Hsiao, S.W., & Chou, J.R. (2004). A creativity-based design process for innovative product design. International Journal of Industrial Ergonomics, 34, 421-443.
30.Hsu, S. H., Chuang, M.C., & Chang, C. C. (2000). A semantic differential study of designers & users product form perception. International Journal of Industrial Ergonomics, 25(4), 375-391.
31.Huang, M. H. (2001). The Theory of Emotions in Marketing, Journal of Business and Psychology, 16(2), 239-247.
32.Izard, C. E. (1977). Human Emotions. New York: Plenum Press.
33.Jones, J. C. (1992). Design methods (2nd ed.). New York: John Wiley & Sons.
34.Jordan, P. W. (1999). Pleasure with products: human factors for body, mind and soul. In W. S. Green & P. W. Jordan (Eds.), Human factors in product design: current practice and future trends (pp. 206-217). London: Taylor & Francis.
35.Jordan, P. W. (2000). Designing Pleasurable Products: An Introduction to the New Human Factors. New York: Taylor & Francis.
36.Khalid, H. M., & Helander, M. G. (2004). A framework for affective customer needs in product design. Theoretical Issues in Ergonomics Science, 5, 27-42.
37.Kim, W. C., & Mauborgne, R. (2005)。藍海策略（Blue Ocean Strategy）(黃秀媛譯)。台北市 : 天下文化。（原作2004年出版）
38.Kohrs, A., & Merialdo, B. (2001). Creating user-adapted Websites by the use of collaborative filtering, Interacting with Computers, 13(6), 695-716.
39.Krippendorff, K., & Butter, R. (1984). Product Semantics: Exploring the symbolic qualities of form. Inovation, The Journal of IDSA, 3(2), 4–9.
40.Laarhoven, P. J. M., & Pedrycz, W. (1983). A fuzzy extension of Saaty's priority theory. Fuzzy Sets and Systems, 11(1-3), 199-227.
41.Lang, P., & Bradley, M. (1994). Measuring emotion: The self-assesment manikin and the semantic differential. Journal of Behavior Therepy & Experimental Psychiatry, 25(1), 49-59.
42.Lang, P. J. (1985). The Cognitive Psychophysiology of Emotion: Anxiety and the Anxiety Disorders. Hillsdale: Lawrence Erlbaum.
43.Laros, F. J. M., Steenkamp, J. B. E. M. (2005). Emotions in consumer behavior: A hierarchical approach. Journal of Business Research, 58(10), 1437-1445.
44.Leong, B. D., & Clark, H. (2003). Culture-Based Knowledge Towards New Design Thinking and Practice - A dialogue. Design Issues, 19(3), 48-58.
45.Lin, R. T. (2007). Transforming Taiwan aboriginal cultural features into modern product design: A case study of a cross-cultural product design model. International Journal of Design, 1(2), 45-33.
46.Linden, G., Smith, B., & York, J. (2007). Amazon.com Recommendations: Item-to-Item Collaborative Filtering. IEEE Internet Computing, 7(1), 76-80.
47.Ma, M.Y., Chen, C.Y., & Wu, F.G. (2007). A design decision-making support model for customized product color combination. Computers in Industry, 58(6), 504-518.
48.Machleit K.A., & Eroglu S.A. (2000). Describing and Measuring Emotional Response to Shopping Experience. Journal of Business Research, 49, 101-111.
49.Mehrabian, A., & Russell, J.A. (1974). An Approach to Environmental Psychology. Cambridge, MA: MIT Press.
50.Miller, G. (1956). The magical number seven plus or minus two: Some limits on our capacity for processing information. The Psychological Review, 63(2), 81-97.
51.Mitsuhara, H., Ochi, Y., Kanenishi, K., & Yano, Y. (2002). An adaptive Web-based learning system with a free-hyperlink environment. In P. Brusilovsky, N. Henze, & E. Millán (Eds.), Proceedings of Workshop on Adaptive Systems for Web-Based Education at the 2nd International Conference on Adaptive Hypermedia and Adaptive Web-Based Systems, AH'2002 (pp. 81-91). Málaga, Spain.
52.Moalosi, R., Popovic, V., & Hickling-Hudson, A. (2007). Product analysis based on Botswana’s postcolonial socio-cultural perspective. International Journal of Design, 1(2), 35-43
53.Mugge, R., Schoormans, J. P. L., & Schifferstein, H. N. J. (2009). Emotional bonding with personalised products. Journal of Engineering Design, 20(5), 467-476.
54.Myers, I. B., & McCaulley, M. H. (1998). MBTI Manual: A Guide to the Development and Use of the Myers-Briggs Type Indicator (3rd ed.). Palo Alto: Consulting Psychologists Press.
55.Nagamachi M. (1995). Kansei Engineering: A new ergonomic consumer-oriented technology for product development. International Journal of Industrial Ergonomics, 15, 3-11.
56.Nagamachi M. (2002). Kansei engineering as a powerful consumer-oriented technology for product development. Applied Ergonomics, 33(3), 289-294.
57.Norman, D. A. (1988). The Design of Everyday Things. New York: Basic Books.
58.Norman, D. A. (2004). Emotional design: Why we love (or hate) everyday things. New York: Basic Books.
59.Nurkka, P., Kujala, S., & Kemppainen, K. (2009). Capturing users' perceptions of valuable experience and meaning. Journal of Engineering Design, 20(5), 449-465.
60.Önüt, S., Kara, S. S., & Işik, E. (2009). Long term supplier selection using a combined fuzzy MCDM approach: A case study for a telecommunication company. Expert Systems with Applications, 36(2, Part 2), 3887-3895.
61.Opricovic, S., & Tzeng, G.-H. (2004). Compromise solution by MCDM methods: A comparative analysis of VIKOR and TOPSIS. European Journal of Operational Research, 156(2), 445-455.
62.Ortony, A., & Turner, T. J. (1990). What's basic about basic emotions? Psychological Review, 97, 315-331.
63.Ortony, A., Clore, G. L., & Collins, A. (1988). The Cognitive Structure of Emotions. New York: Cambridge University Press.
64.Plutchik, R. (1980). A general psychoevolutionary theory of emotion. In R. Plutchik & H. Kellerman (Eds.), Emotion: Theory, research, and experience: Vol. 1. Theories of emotion (pp. 3-33). New York: Academic.
65.Plutchik, R. (2001). The Nature of Emotions. American Scientist, 89(4), 344-350.
66.Preece, J., Rogers, Y., & Sharp, H. (2006)。互動設計（Interaction design: beyond human-computer interaction）(陳建雄譯)。台北市：全華科技。（原作2003年出版）
67.Resnick, P., & Varian, H. (1997). Recommender systems, Communications of the ACM, 40(3), 56-58.
68.Richins, M. L. (1997). Measuring emotions in the consumption experience. Journal of Consumer Research, 24, 127–146.
69.Saaty, T. L. (1980). The analytic hierarchy process. New York: McGraw-Hill.
70.Saaty, T. L., & Takizawa, M. (1986). Dependence and independence: From linear hierarchies to nonlinear networks. European Journal of Operational Research, 26(2), 229-237.
71.Schütte, S. (2005). Engineering Emotional Values in Product Design: Kansei Engineering in Development. Linköping Studies in Science and Technology Dissertation 951. Linköping, Sweden: UniTryck .
72.Schütte, S., Eklund, J., Ishihara, S. & Nagamachi M. (2008). Affective meaning: The Kansei Engineering approach. In H. N. J. Schifferstein & P. Hekkert (Eds.), Product Experience (pp. 477-496). New York: Elsevier.
73.Seva, R. R., Duh, H. B. L. & Helander, M. G. (2007). The marketing implications of affective product design. Applied Ergonomics, 38(6), 723-731.
74.Shaver, P. R., Schwartz, J., Kirson, D., & O’Connor, C. (1987). Emotion knowledge: Further exploration of a prototype approach. Journal of Personality and Social Psychology, 52, 1061-1086.
75.Smith, A. S. G., & Blandford, A. (2003). MLTutor: An Application of Machine LearningAlgorithms for an Adaptive Web-based Information System. International Journal of Artificial Intelligence in Education, 13(2-4), 233-260.
76.Smith, H. S. (2008). Emotional evaluation of a product/system. Unpublished doctoral dissertation, University of Central Florida, Orlando, Florida.
77.B. Sarwar, G. K., Konstan, J. & Riedl, J. (2001). Item-based collaborative filtering recommendation algorithms. In Proceedings of the 10th International World Wide Web Conference (pp. 285-295). Hong Kong.
78.Tabachnick, B. G., & Fidell L. S. (1989). Using Multivariate Statistics (2nd ed.). New York: Harper & Row.
79.Teng, J. Y., & Tzeng, G. H. (1996). Fuzzy multicriteria ranking of urban transportation investment alternatives. Transportation Planning and Technology, 20(1), 15-31.
80.Tiger, L. (1992). The Pursuit of Pleasure. London: Little Brown & Co.
81.Ulrich, K.T., & Eppinger, S.D. (2003). Product Design and Development. New York : McGraw-Hill.
82.Verganti, R. (2008). Design, Meanings, and Radical Innovation: A Metamodel and a Research Agenda. Journal of Product Innovation Management, 25(5),436-456.
83.Westbrook, R. A., & Oliver, R. L. (1991). The dimensionality of consumption emotion patterns and consumer satisfaction. Journal of Consumer Research, 18, 84–91.
84.Wikimedia Foundation, Inc. (2009, Feb. 10). Myers-Briggs Type Indicator. Retrieved February 11, 2009, from http://en.wikipedia.org/wiki/Myers-Briggs_Type_Indicator.
85.Wikimedia Foundation, Inc. (2010, Mar. 18). Wilhelm Wundt. Retrieved March 22, 2010, from http://en.wikipedia.org/wiki/Wilhelm_Wundt.
86.Wu, F. G., Lee, Y. J., & Lin, M. C. (2004). Using the fuzzy analytic hierarchy process on optimum spatial allocation. International Journal of Industrial Ergonomics, 33(6), 553-569.
87.Yoon, K. P., Hwang, C. L. (1995). Multiple Attribute Decision Making: An Introduction. Thousand Oaks : Sage Pubns.
88.Zadeh, L. A. (1965). Fuzzy sets. Information and Control, 8(3), 338-353.
89.Zadeh, L. A. (1999). Fuzzy sets as a basis for a theory of possibility. Fuzzy Sets and Systems, 100(Supplement 1), 9-34.
90.Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.
91.Zeleny, M. (1982). Multiple Criteria Decision Making. New York : McGraw-Hill.
92.Zhang, G. W., Li, D. Y., Li, P., Kang, J. C., & Chen G. S. (2007). A collaborative filtering recommendation algorithm based on cloud model. Journal of Software, 18(10), 2403−2411.
93.Zimmermann, H. J. (1996). Fuzzy Sets and its Applications (3rd ed.). Norwell: Kluwer Academic Publishers.
94.王小璘、劉若瑜（2001）。由景觀生態學觀點探討都市基質環境之永續利用－以台中市東區及南屯區為例。設計學報，6（2），1-21。
95.王淑俐（2003）。情緒管理—祝你健康快樂。台北：全華。
96.王鴻祥（2010）。我要念工業設計。台北市：桑格。
97.台灣設計師連線（2010）。設計師週簡介。2010年5月29日，取自：http://www.designersweek.tw/about2.html#。
98.江睿智（2011）。向大老闆學江湖智慧。非凡新聞週刊，266。
99.何秋慧 (2006) 。電腦介面角色與使用者互動之情緒感染與性別差異。國立清華大學資訊系統與應用研究所碩士論文，未出版，台灣新竹。
100.余泰魁、林益民 （2002）。情境擾動影響電子商店購物行為之研究。資訊管理展望，(4)1，97-116。
101.李玉琇 (2000) 。工作記憶的限制在人因心理學中的意涵。應用心理研究，5， 55-67。
102.林俊宏、曾國雄、任維廉（2005）。利用 VIKOR 方法解決企業資源規劃系統評選問題。農業與經濟，34，69-90。
103.林榮泰（2005）。文化創意 設計加值。藝術欣賞，1(7)， 26-32。
104.林榮泰（2009）。文化創意產品設計：從感性科技、人性設計與文化創意談起。人文與社會科學簡訊，11(1)，32-42。
105.林銘煌（2001）。產品設計中造形的編碼與解碼。設計學報，6（2），39-52。
106.林銘煌（2005）。Alessi 義大利設計精品的築夢工廠。台北市：桑格文化。
107.邱皓政（2006）。量化研究與統計分析－SPSS中文視窗版資料分析範例解析。台北市：五南。
108.翁振益、周瑛琪、張保隆（2006）。決策分析方法與應用（4-189頁）。台北市：華泰文化。
109.翁頌舜、陳文典（2006）。整合情境資訊之多維度推薦環境。2006電子商務與數位生活研討會論文集[光碟版]，台北：台北大學。
110.張春興 (1991) 。現代心理學 。台北市：東華。
111.莊雅量 (2007) 。CAKE：擴充性感性意象調查與分析系統。國立台灣科技大學設計研究所博士論文，未出版，台北市。
112.陳文亮、陳姿樺（2008）。模糊決策模式在職校技藝競賽選手評選之研究－以服裝製作組為例。設計學報，13（3），23-38。
113.陳昱廷（2007）。社會服務環境中之社會要素、背景要素對消費者認知評價、情緒與因應行為之研究。國立中山大學企業管理研究所碩士論文，未出版，高雄。
114.陳國祥、管倖生、鄧怡莘、張育銘（2001）。 感性工學─將感性予以理性化的手法。工業設計，29(1)，2-16。
115.單承剛、何明泉（2005）。設計政策指標建構之研究。設計學報，10（2），13-28。
116.程炳林（2005）。因素分析。在陳正昌、程炳林、陳新豐、劉子鍵編著，多變量分析方法－統計軟體應用（四版）（213-254 頁）。台北市：五南。
117.程雅伶（2007）。燈飾造型愉悅性之研究。大同大學工業設計研究所碩士論文，未出版，台北市。
118.衛萬里（2007）。應用分析網路程序法選擇最佳產品設計方案之決策模式分析。國立台灣科技大學設計研究所博士論文，未出版，台北市。
119.衛萬里、張文智（2005）。應用模糊德爾菲與分析網路程序法選擇最佳產品設計方案之研究。設計學報，10（3），59-80。
120.鄧成連（1999）。設計管理：產品設計之組織、溝通與運作。台北市：亞太圖書。
121.鄧成連（2001）。設計策略：產品設計之管理工具與競爭利器。台北市：亞太圖書。
122.鍾毓珊（2006）。傳達情感的手法運用於產品設計。 國立雲林科技大學工業設計系碩士班碩士論文，未出版，台灣雲林。