臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：品牌治理的前置因素之研究
作者：許熒玉
作者(外文)：Ying-Yu Hsu
校院名稱：中原大學
系所名稱：企業管理研究所
指導教授：呂鴻德
學位類別：博士
出版日期：2013
主題關鍵詞：股東-代理理論；代理衝突；品牌信用評等；品牌治理；Brand Governance；Stakeholder-Agency；Brand Credit Rating；Agency Conflicts
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:8
品牌價值是企業永續成長的主要有利關鍵之一，而穩健的品牌治理更是不容忽視，目前相關品牌治理的研究較為鮮少。本研究探討品牌治理的前置因素，深入了解品牌經營績效與公司治理，對於品牌價值與評等的影響。依據股東-代理理論的概念，參考目前相關財務績效與公司治理文獻。收集歷年公佈的Interbrand全球百大品牌，以及Brand Finace全球500大品牌之年度品牌排名、品牌評等及品牌價值等資料，並從資料庫Datastream與網路公開資訊Yahoo! Finance下載與蒐集相關財務、股權比例與企業治理風險指標，彙整與選取連續完整資料，加以分析驗證相關性與顯著性。
本研究貢獻包括發現健全的企業財務績效影響企業品牌價值，有助於彰顯與提升企業評等。企業外部者關注企業的財務績效表現，作為主要的投資指標與動機。此外，如同本研究依據的代理理論概念焦點於委託人與代理人之間的代理衝突，獲利力確實可能被公司內部稀釋，這點凸顯了公司治理的必要性，以維護企業外部者能分享到品牌價值成就所產生的利益。至於無形資產與獲利能力，受到公開次級資料的不足，以至於本研究假設未能確認影響。另外，還發現公司裡不論是否有規模經濟，都能夠實現品牌價值，足見有效的資源佈署，乃公司要朝向規模經濟或者範疇經濟發展的重要考量，值得未來深入研究時多加關注。
管理意涵上的貢獻，本研究顯示經營績效扮演著吸引機構增加持股的重要角色，而外部機構持股所產生的監督與有效資訊分享，也有助於維持財務績效;公司治理風險係數與財務績效有關聯，這些都將對於維持長期卓越品牌價值與品牌評等有顯著性的影響。故企業履行品牌治理會有實質效益。本研究發現特別是外部機構持股的多寡，是有利於企業品牌價值的增長，相對地促進維持企業品牌評等等級，在管理績效上應該善於運用外部機構投資給予的優勢。即配合外部機構持股股東們的積極監督，降低不必要的道德風險與投機行為，在制定決策中善加運用這些公司內部或外部參與關係人們帶來有利的資訊，將會形成良好的公司治理機制。而公司的規模，應著重於資源有效利用與分配，而不是侷限於所謂達到最小平均交易成本的規模經濟或者多樣化生產的範疇經濟能力。
有鑑於目前學術研究大多著重於企業治理，並未針對品牌治理深入研究。本研究建議公開更詳盡的公司營運內容、提供持續性企業財務與股權架構等相關資訊，將有助於更深入探討有關品牌治理的前置因素。企業品牌價值與評等維持高水準，代表對於利害關係人、股東的承諾，可增加大眾信賴與支持。品牌治理不容忽視，企業經營者更需積極關注，共同創造品牌價值。
Brand value is one of the key components facilitating enterprises’ sustained growth. Although stable brand governance is an issue that cannot be overlooked, the literature on the topic of brand governance is scant. This study discusses the antecedents of brand governance and also deeply explores the effect of brand management performance on brand value and rating according to the stakeholder-agent theory and referencing current literature on financial performance and corporate governance. Data on brand ranking, brand rating, and brand value were collected from Interbrand’s annual report on the Best Global Brand Top 500 and Brand Finance’s Brand Finance Global 500. Also, financial information, shareholding ratios, and corporate governance risk indicators were downloaded and gathered from Datastream and Yahoo! Finance. After sorting and aligning the data through dropped-formed analysis, this study adopts a series of models to determine the coefficients and significance of the data.
The contributions of this study include the finding that sound financial performance affects brand value, which will help manifest and upgrade brand rating. Outsiders generally use corporations’ financial performance as their primary investment indicator and motivation. In addition, similar to the agency theory on which this study is based, which focuses on the agency conflicts between the principal and the agent, an interesting finding of this study is that profitability could exactly be diluted by corporation insiders. The result highlights the necessity of corporate governance to ensure that insiders can enjoy the benefits generated by brand value. Meanwhile, this study is unable to find support for the proposed hypotheses on intangible assets and profitability due to the lack of open information. In addition, empirical finding shows that corporations can realize brand value with or without attaining economies of scale. This result implies that effective resource allocation is important for development toward economies of scale or scope economies. Future studies should consider more to this noteworthy issue.
In terms of managerial implications, the results of this study show that management performance serves the prominent role of attracting institutional shareholdings. Also, the supervision and effective information sharing generated by external institutional shareholding can benefit the preservation of financial performance; corporation governance risk coefficients are correlated with financial performance. These variables will have significant effects on maintaining long-term prestigious brand value and brand rating. In other words, corporations should make brand governance a priority objective. Empirical findings show that the level of external institutional shareholding facilitates brand value growth and fosters the preservation of brand value rating. Therefore, firms should utilize the advantage offered by external institutional investments. In other words, they should comply with the aggressive supervision of external institutional shareholders, reduce any moral hazard and opportunistic behaviors, and integrate the beneficial information provided by these stakeholders in their decision-making process. The above helps shape a sound corporate governance mechanism. Furthermore, corporation scale is mainly concerned with the effective utilization and allocation of resource rather than merely pursues economies of scale (i.e., achieve the least average transaction cost), or economies of scope (i.e., effective and diversified production mechanisms).
At present, majority of academic research is focused on corporate governance instead of brand governance. We suggest the disclosure of more thorough and continuous data on firms’ financial and shareholding structure in order to benefit more comprehensive studies on the antecedents of brand governance. Maintaining brand value and rating at high levels indicates the commitment to stakeholders and shareholders, which will in turn simulate the trust and support from the public. Brand governance is not an issue to be overlooked. Business managers should attach more importance to this topic in an effort to co-create brand value with throughout stakeholders.
REFERENCE
1.Aaker, D. A., 1991, Managing Brand Equity: Capitalising on the Value of a Brand Name, N.Y.: The Free Press.
2.Aaker, D. A., and Joachimsthaler, Erich, 2000, Brand Leadership, NY: The Free Press.
3.Aaker, D. A., 2004, Leveraging the Corporate Brand, California Management Review, Vol. 46, No. 3, pp. 6-18.
4.Aaker, D. A., and Joachimsthaler, E., 2000, Brand Leadership, New York: the Free Press.
5.Aaker, J. L., 1997, Dimensions of Brand Personality, Journal of Marketing Research, Vol. 34, No. 3, pp. 347-356.
6.Aboodya, David, and Kasznik, Ron, 2000, CEO Stock Option Awards and the Timing of Corporate Voluntary Disclosures, Journal of Accounting and Economics, Vol. 29, No. 1, pp. 73-100.
7.Abrams, Burton A., and Huang, Cliff J., 1987, Predicting Bank Failures: the Role of Structure in Affecting Recent Failures Experiences in the USA, Applied Economics, Vol. 19, pp. 1291-1320.
8.Aguilera, R., and Jackson, G., 2003, The Cross-National Diversity of Corporate Governance: Dimensions and Determinants, Academy of Management Review, Vol. 28, No. 3, pp. 447–465.
9.Ahmed, Kamran, Hossian, Mahmud, and Adams, Mike B. 2006, The Effects of Board Composition and Board Size on the Informativeness of Annual Accounting Earnings, Corporate Governance: An International Review, Vol. 14, No. 5, pp. 418-431.
10.Ailawadi, K. L., Lehmann, D. R., and Nelsin, S. A., 2003, Revenue Premium as an Outcome Measure of Brand Equity, Journal of Marketing, Vol. 67, pp. 1-17.
11.Ajinkya, B., Bhojraj, S., and Sengupta, P., 2005, The Association between Outside Directors, Institutional Investors and the Properties of Management Earnings Forecasts, Journal of Accounting Research, Vol. 43, pp. 343-376.
12.Alchian, A. A., and Demsetz, H., 1972, Production, Information Costs, and Economic Organization, American Economic Review, Vol. 62 (December), pp. 777-795.
13.Alt, M., and Griggs, S., 1988, Can a Brand Be Cheeky?, MIP, Vol. 6, No. 4, pp. 9-16.
14.Ambler, T., 1992, Need-to-Know-Marketing, London: Century Business.
15.American Marketing Association (AMA), 1960, Marketing Definitions: A Glossary of Marketing Terms, Chicago: American Marketing Association.
16.Anderson, Erin, and Weitz, Barton, 1992, The Use of Pledges to Build and Sustain Commitment in Distribution Channels, Journal of Marketing Research, Vol. 29, No. 1, pp. 18-34.
17.Ansoff, I., 1965, Corporate Strategy: An analytic Approach to Business Policy for Growth and Expansion, N.Y.: McGraw-Hill.
18.Anterasian, C., Graham, J., and Money, R. B., 1996, Are U.S. Managers Superstitious about Market Share?, Sloan Management Review, Vol. 37, No. 4, pp. 67-77.
19.Arora, Ashish, Gambardella, Alfonso, Magazzini, Laura, and Pammolli, Fabio, 2009, A Breath of Fresh Air? Firm Type, Scale, Scope, and Selection Effects in Drug Development, Management Science, Vol. 55, No. 10, pp. 1638-1653.
20.Ashbaugh-Skaife, Hollis, Collins, Daniel W., and LaFond, Ryan, 2006, The Effects of Corporate Governance on Firms’ Credit Ratings, Journal of Accounting and Economies, Vol. 42, No. 1-2, pp. 203-243.
21.Bai, Chong-En, Lu, Qiao, Lu, Joe, Song, Frank M., and Zhang, Junxi, 2004, Corporate Governance and Market Valuation in China, Journal of Comparative Economics, Vol. 32, No. 4, pp. 599-616.
22.Balmer, J. M. T., 2001, Corporate Identity, Corporate Brand and Marketing – Seeing through the Fog, European Journal of Marketing, Vol. 35, No. 3/4, pp. 248-291.
23.Barney, J. B., 1991, Firm Resources and Sustained Competitive Advantage, Journal of Management, Vol. 17, pp. 99-120.
24.Barney, J. B., and Ouchi, W. G., 1986, Organizational Economics, San Francisco: Jossey-Bass.
25.Barney, J. B., Wright, M., and Ketchen Jr., D. J., 2001, The Resource-Based View of the Firm: Ten Years after 1991, Journal of Management, Vol. 27, pp. 625–641.
26.Barth, M. E., Clement, M., Foster, G., and Kasznik, R., 1998, Brand Values and Capital Market Valuation, Review of Accounting Studies, Vol. 3, No. 1-2, pp. 41-68.
27.Bayus, Barry L., and Putsis, W. P., 1999, Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes, Marketing Science, Vol. 18, No. 2, pp. 137-153.
28.Bebchuk, Lucian, Coben, Alma, and Ferrell, Allen, 2004, What Matters in Corporate Governance?, NELLCO Legal Scholarship Repository, Harvard Law School John M. Online Center for Law, Economics and Business Discussion, Paper No.491.
29.Beck, Thorsten, Demirguc-Kunt, Asli, Laeven, Luc, and Levine, Ross, 2008, Finance, Firm Size, and Growth, Journal of Money, Credit and Banking, Vol. 40, No. 7, pp. 1379-1405.
30.Beiner, Stefan, Drobetz, Wolfgang, Schmid, Frank, and Zimmermann, Heinz, 2004, Is Board Size an Independent Corporate Governance Mechanism?, Kyklos, Vol. 57, No. 3, pp. 327-356.
31.Bendisch, F., Larsen, G., and Trueman, M., 2007, Branding People: Toward A Conceptual Framework, Bradford University of Management, Working Paper No. 07/22.
32.Benston, George J., Hunter, William C., and Wall, Larry D., 1995, Motivations for Bank Mergers and Acquisitions: Enhancing the Deposit Insurance Put Option versus Earnings Diversification, Journal of Money, Credit, and Banking, Vol. 27, No. 3, pp. 777-788.
33.Berens, G., and van Riel, C. B. M., 2004, Corporate Associations in the Academic Literature: Three Main Streams of Thought in the Reputation Measurement Literature, Corporate Reputation Review, Vol. 7, No. 2, pp. 161-178.
34.Bhagat, Sanjai, and Bolton, Brian, 2008, Corporate Governance and Firm Performance, Journal of Finance, Vol. 14, pp. 257-273.
35.Bick, G. N. C., 2009, Increasing Shareholder Value through Building Customer and Brand Equity, Journal of Marketing Management, Vol. 25, No. 12, pp. 117-141.
36.Black, A., Wright, P., Bachman, J. E. and Davies, J., 1998, In Search of Shareholder Value, London: Pitman.
37.Blattberg, R. C., and Deighton, J., 1996, Manage Marketing through the Customer Equity Test, Harvard Business Review, Vol. 74 (July-August), pp. 136-144.
38.Blau, P. M., 1964, Exchange and Power in Social Life, N.Y.: John Wiley.
39.Bradley, Nick, 2004, Corporate Governance Scoring and the Link Between Corporate Governance and Performance Indicators: In Search of the Holy Grail, Corporate Governance: An International Review, Vol. 12, No. 1, pp. 8-10.
40.Brady, A. K. O., 2003, How to Generate Sustainable Brand Value from Responsibility, Journal of Brand Management, Vol. 10, No. 4/5, pp. 279-289.
41.Breton-Miller, Isabelle Le, and Miller, Danny, 2006, Why Do Some Family Businesses Out-Compete? Governance, Long-Term Orientations, and Sustainable Capability, Entrepreneurship Theory and Practice, Vol. 30, No. 6, pp. 731-746.
42.Breusch, T. S., and Pagan, A. R., 1980, The Lagrange Multiplier Test and its Applications to Model Specification in Econometrics, Review of Economic Studies, Vol. 47, No. 146, pp. 239-253.
43.Brexendorf, T. O., and Kernstock, J., 2007, Corporate Behaviour vs. Brand Behaviour: Towards an Integrated View?, Journal of Brand Management, Vol. 15, No. 1, pp. 32-40.
44.Brown, G., 1992, People, Brands and Advertising, Warwick: Millward Brown International.
45.Bullmore, J., 1984, The Brand and Its Image Revisited, International Journal of Advertising, Vol. 3, pp. 235-238.
46.Chahine, Salim, and Tohme, Nicholas S., 2009, Is CEO Duality Always Negative? An Exploration of CEO Duality and Ownership Structure in the Arab IPO Context, Corporate Governance: An International Review, Vol. 17, No. 2, pp. 3-4.
47.Chen, Jo-Hui, 2005, An Analysis of Industrial Characteristics and Incentives on Foreign Investment: the Case of Rapid Economic Growth in Taiwan, The Journal of Entrepreneurial Finance and Business Ventures, Vol. 10, No. 3, pp. 89-106.
48.Chen, Jo-Hui, and Williams, Martin, 1999, The Determinants of Business Failures in the U.S. Low-Technology and High-Technology Industries, Applied Economics, Taylor and Francis Journals, Vol. 31, No. 12, pp. 1551-1563.
49.Chen, Rongrong, Dyball, Maria Cadiz, and Wright, Sue, 2009, The Link between Board Composition and Corporate Diversification in Australian Corporations, An International Review, Vol. 17, No. 2, pp. 208-223.
50.Chen, Yenn-Ru, and Ho, Chen-Yin, 2009, The Impact of Family Control and Board Characteristics on Corporate Policies, Journal of Management, Vol. 26, No. 1, pp. 1-16.
51.Cheung, S. N. S., 1983, The Contractual Nature of the Firm, Journal of Law and Economics, Vol. 36 (April), pp. 245-265.
52.Cho, Myeong-Hyeon, 1998, Ownership Structure, Investment, and the Corporate Value: An Empirical Analysis, Journal of Financial Economics, Vol.47, pp. 103-121.
53.Clarke, Donald C., 2006, The Independent Director in Chinese Corporate Governance, Journal of Corporate Law, Vol. 31, No. 1, pp. 125-228.
54.Clarke, T., 2004, Theories of Corporate Governance – The Philosophical Foundations of Corporate Governance, London and N.Y.: Routledge.
55.Coase, Ronald H., 1937, The Nature of the Firm, Economica, New Series, Vol. 4, No. 16, pp. 386-405.
56.Core, John E., Guay, Wayne R., and Rusticus, Tjomme O., 2006, Does Weak Governance Causes Weak Stock Returns? An Examination of Firm Operating Performance and Investors’ Expectations, The Journal of Finance, Vol. LXI, No. 2, pp. 665-687.
57.Core, John E., Holthausen, Robert W., and Larcker, David F., 1999, Corporate Governance, Chief Executive Office Compensation, and Firm Performance, Journal of Financial Economics, Vol.51, pp. 371-406.
58. Custódio, C., and Rosário, J., 2007, Corporate Brand and Firm Value, Working Paper, London School of Economics.
59.Cyert, R. M., Kang, Sok-Hyon, Kumar, P., Shah, A., 1997. Corporate Governance and the Level of CEO Compensation, Working Paper, Carnegie Mellon University.
60.Cyert, Richard M., Kang, Sok-Hyon, and Kumar, Praveen, 2002, Corporate Governance, Takeovers, and Top-Management Compensation: Theory and Evidence, Management Science, Vol. 48, No. 4, pp. 453-469.
61.Cyert, R. M., and March, J. G., 1963, A Behavioral Theory of the Firm, Englewood Cliffs, N.J.: Prentice-Hall.
62.Daily, C. M., Dalton, D. R., and Channella Jr., A. A., 2003, Corporate Governance: Decades of Dialogue and Data, Academy of Management Review, Vol. 28, No. 3, pp. 371-382.
63.Dalton, D. R., Daily, C. M., Ellstrand, A. E., and Johnson, J. L., 1998, Meta-Analytic Reviews of Board Composition, Leadership Structure, and Financial Performance, Strategy Management Journal, Vol. 19, pp. 269-290.
64.Davcik, N., 2008, The Brand Equity: Evidence on Marketing Investment, MPRA Paper No. 26733 (revised 25 June, 2009), University Library of Munich, Germany.
65.de Chernatony, L, and Riley, F. D., 1998, Defining a “Brand”: Beyond the Literature with Experts’ Interpretations, Journal of Marketing Management, Vol. 14, No. 5, pp. 417-443.
66.de Chernatony, L., and McDonald, M., 2003, Creating Powerful Brands, 3rd ed., Oxford: Elsevier Butterworth-Heinemann.
67.Demsetz, Harold, and Lehn, Kenneth, 1985, The Structure of Corporate Ownership: Causes and Consequences, Journal of Political Economy, Vol. 93, No. 6, pp. 1155-1177.
68.Demsetz, Harold, and Villalonga, Belén, 2001, Ownership Structure and Corporate Performance, Journal of Corporate Finance, Vol. 7, pp. 209-233.
69.Derwall, J., and Verwijmeren, P., 2007, Corporate Governance and the Cost of Equity Capital: Evidence from GMI’s Governance Rating, European Centre for Corporate Engagement, Version 2.0, January 2007, ECCE Research Note 06-01.
70.Dillon, W. R., Madden, T. J., Kirmani, A., and Mukherjee, S., 2001, Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity, Journal of Marketing Research, Vol. 38, No. 4, pp. 415-429.
71.Donaldson, L., and Davis, J. H., 1991, Stewardship Theory or Agency Theory: CEO Governance and Shareholder Returns, Australian Journal of Management, Vol. 16, No. 1, pp. 49-64.
72.Donaldson, T., and Preston, L. E., 1995, The stakeholder Theory of the Corporation: Concepts, Evidence, and Implication, Academy of Management Review, Vol. 20, No. 1, pp. 65-91.
73.Doyle, P., 1994, Marketing Management and Strategy, Hemel Hempstead: Prentice Hall.
74.Doyle, P., 2000, Value-Based Marketing, Journal of Business Strategy, Vol. 8, pp. 299-311.
75.Duckworth, G., 1991, Brands and the Role of Advertising, In: Cowwley, D. (ed.), Understanding Brands, London: Kogan Page, pp. 59-81.
76.Dunlop, A., 1998, Corporate Governance and Control, London: CIMA Publishing.
77.Durisin, B., and Puzone, F., 2009, Maturation of Corporate Governance Research, 1993-2007: An Assessment, Corporate Governance: An International Review, Vol. 35, No. 3, pp. 266-291.
78.Eisenhardt, K. M., 1989, Agency Theory: An Assessment and Review, Academy of Management Review, Vol. 14, pp. 57-74.
79.Eisenhofer, J. W., and Levin, G. S., 2005, Does Corporate Governance Matter to Investment Returns?, Corporate Accountability Report, Vol. 3, No. 37, pp.1-11.
80.Faems, Dries, Janssens, Maddy, Madhok, Anoop, and Looy, Bart Van, 2008, Toward an Integrative Perspective on Alliance Governance: Connecting Contract Design Trust Dynamics, and Contract Application, Academy of Management Journal, Vol. 51, No. 6, pp. 1053-1078.
81.Fama, E., 1980, Agency Problems and the Theory of the Firm, Journal of Political Economy, Vol. 88, No. 2, pp. 288-307.
82.Farquhar, P., 1989, Managing Brand Equity, Marketing Research, Vol. 1, pp. 24–33.
83.Feldwick, P., 1991, Defining a Brand, In Cowley, D. (ed.), Understanding Brands, By 10 People Who Do., London: Kogan Page, pp. 17-30.
84.Fornell, C., Mithas, S., Morgeson, F., and Krishnan, M, 2006, Customer Satisfaction and Stock Price: High Returns, Low Risk, Journal of Marketing, Vol. 70, No. 1, pp. 3-14.
85.Frazer, C., 1983, Creative Strategy: A Management Perspective, Journal of Advertising, Vol. 12, No. 1, pp. 36-41.
86.Freeman, R. E., 1994, The Politics of Stakeholder Theory: Some Future Directions, Business Ethics Quarterly, Vol. 4, pp. 409-421.
87.Freeman, R. E., and Evan, W.F., 1990, Corporate Governance: A Stakeholder Interpretation, Journal of Behavioral Economics, Vol. 19, pp. 337-359.
88.Freeman, R. E., Wicks, Andrew C., Parmar, Bidhan, 2004, Stakeholder Theory and “The Corporate Objective Revisited”, Organization Science, Vol. 15, No. 3, pp. 364-369.
89.Gad, T., and Rosencreutz, A., 2002, Managing Brand Me – How to Build Your Personal Brand, London: Pearson-Momentum.
90.Gardner, B. B., and Levy, S. J., 1955, The Product and the Brand, Harvard Business Review, (March/April), pp. 33-39.
91.Ghose, K., 2002, ABC-Anchoring the Brand Concept, Journal of Brand Management, Vol. 10 No. 2, pp. 95-105.
92.Ghosh, Mrinal, and John, George, 2005, Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis, Journal of Marketing Research, Vol. 42, pp. 346–357.
93.Ghoshal, S., 2005, Bad Management Theories are Destroying Good Management Practices, Academy of Management Learning &; Education, Vol. 4, No. 1, pp. 75-91.
94.Gibbs, P. A., 1993, Determinants of Corporate Restructuring: The Relative Importance of Corporate Governance, Takeover Threat, and Free Cash Flow, Strategic Management Journal, Vol. 14, pp. 51-68.
95.Gompers, Paul A., Ishii, Joy L., and Metrick, Andrew, 2003, Corporate Governance and Equity Prices, Quarterly Journal of Economics, Vol. 118, No. 1, pp. 107-155.
96.Greene, W. H., 1997, Econometric Analysis. 3rd ed., NJ: Prentice-Hall International.
97.Greene, W. H., 2012, LIMDEP V.10, Econometric Modeling Guide, NY: Econometric Software, Inc.
98.Gruszczynski, Marek, 2006, Corporate Governance and Financial Performance of Companies in Poland, International Advances in Economic Research, Vol. 12 (Number), pp. 251-259.
99.Hankinson, G., and Cowking, P., 1995, What do You Really Mean by a Brand?, The Journal of Brand Management, Vol. 3, No. 1, pp. 43-50.
100.Hart, O., 1995, Corporate Governance: Some Theory and Implications, Economic Journal, Vol. 105, pp. 678-689.
101.Hatch, M. J., and Schultz, M., 2010, Toward a Theory of Brand Co-Creation with Implications for Brand Governance, Journal of Brand Management, Vol. 17, No. 8, pp. 590-604.
102.Hausman, J. A., 1978, Specification Tests in Econometrics, Econometrica, Vol. 46, No. 6, pp. 1251–1271.
103.Heide, J. B., 1994, Interorganizational Governance in Marketing Channels, Journal of Marketing, Vol. 58, No. 1, pp. 71-85.
104.Helm, C., and Jones, R., 2010a, Brand Governance: The New Agenda in Brand Management, Journal of Brand Management, Vol. 17, No. 8, pp. 545-547.
105.Helm, C., and Jones, R., 2010b, Extending the Value Chain - A Conceptual Framework for Managing the Governance of Co-Creation Brand Equity, Journal of Brand Management, Vol. 17, No. 8, pp. 579-589.
106.Hermalin, B., and Weisbach, M., 2003, Boards of Directors as An Endogenously Determined Institution: A Survey of The Economic Literature, Economic Policy Review, Vol. 9, pp. 7-26.
107.Hill, C. W. L., and Jones, T. M., 1992, Stakeholder-Agency Theory, Journal of Management Studies, Vol. 29, No. 2, pp. 131-154.
108.Ho, C.-K., 2005, Corporate Governance and Corporate Competitiveness: an International Analysis, Corporate Governance: An International Review, Vol. 13, No. 2, pp. 211-253.
109.Holmstrom, B., and Milgrom, P., 1991, Multitask Principal-Agent Analyses: Incentive Contracts, Asset Ownership, and Job Design, Oxford University Press, pp. 526-554.
110.Hoskisson, Robert E., Johnson, Richard A., and Moesel, Douglas D., 1994, Corporate Divestiture Intensity in Restructuring Firms: Effects of Governance, Strategy, and Performance, Academy of Management Journal, Vol. 37, No. 5, pp. 1207-1251.
111.Hsiao, C., 2007, Panel Data Analysis – Advantages and Challenges, TEST, Vol. 16, pp. 1-22.
112.Imam, Mahmood Osman, and Malik, Mahfuja, 2007, Firm Performance and Corporate Governance through Ownership Structure: Evidence from Bangladesh Stock Market, International Review of Business Research Papers, Vol. 3, No. 4, pp. 88-110.
113.Ing, D., Hawk, D., Simmonds, I., and Kosits, M., 2003, Governance and the Practice of Management in Long-Term Inter-Organizational Relations, The 47th Annual Meeting of the International Society for the Systems Sciences.
114.Interbrand’s Platform Structure, Interbrand plc, 1997, in Hart, S. and Murphy, J., 1998, Brands: The New Wealth Creators, Macmillan Press Ltd.
115.Jensen, M. C., 1986, Agency Costs of Free Cash Flow, Corporate Finance, and Takeovers, American Economic Review, Vol. 76, No. 2, pp. 323-329.
116.Jensen, M. C., 2001, Value Maximization, Stakeholder Theory, and the Corporate Objective Function, Journal of Applied Corporate Finance, Vol. 14, No. 3, pp. 8-21.
117.Jensen, M. C., and Meckling, W., 1976, Theory of the Firm: Managerial Behavior, Agency Costs, and Capital Structure, Journal of Financial Economics, Vol. 3 (October), pp. 305-360.
118.Jensen, M. C., and Werner, J. B., 1988, The Distribution of Power among Corporate Managers, Shareholders, and Director, Journal of Financial Economics, Vol. 20, pp. 3-24.
119.Jones, J. P., 1986, What’s in a Name, Aldershot: Gower.
120.Jones, R., 2005, Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity, Journal of Brand Management, Vol. 13, No. 1, pp. 10-32.
121.Judge, W. Q., 2009, Editorial: Toward a Global Theory of Corporate Governance, Corporate Governance: An International Review, Vol. 17, pp. 3-4.
122.Kallapur, S., and Kwan, Sabrina Y. S., 2004, The Value Relevance and Reliability of Brand Assets Recognized by U.K. Firms, The Accounting Review, Vol. 79, No. 1, pp. 151-172.
123.Kambara, K. M., 2010, Managing Brand Instability and Capital Market Reputation: Implications for Brand Governance and Marketing Strategy, Journal of Brand Management, Vol. 17, No. 8, pp. 568-578.
124.Kapferer, J.-N., 1997, Strategic Brand Management, Creating and Sustaining Brand Equity Long Term, 2nd ed., London: Kogan Page.
125.Keller, K. L., 1993, Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Journal of Marketing, Vol. 57, pp. 1-22.
126.Kennedy, P., 1994, A Guide to Econometrics, Cambridge: The MIT Press.
127.Kerin, R. A., and Sethuraman, R., 1998, Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies, Journal of the Academy of Marketing Science, Vol. 26, pp. 260-273.
128.Khorassani, Jacqueline, 2000, An Empirical Study of Depositor Sensitivity to Bank Risk. Journal of Economics and Finance, Vol. 24, No. 1, pp. 15-27.
129.Kim, Yangmin, and Cannella Jr., Albert A., 2009, Toward a Social Capital Theory of Director Selection, Corporate Governance, Vol. 16, No. 4, pp. 282-293.
130.Kor, Y. Y., and Mahoney, J. T., 2005, How Dynamics, Management, and Governance of Resource Deployments Influence Firm-Level Performance, Strategic Management Journal, Vol. 26, pp. 489-496.
131.Kothari, S. P., 2001, Capital Markets Research in Accounting, Journal of Accounting and Economics, Vol.31, pp. 105-231.
132.Krugman, Paul, 1980, Scale Economies, Product Differentiation, and the Pattern of Trade, American Economic Review, Vol. 70, No. 5, pp. 950-959.
133.Krugman, Paul, 2009, The Increasing Returns Revolution in Trade and Geography, American Economic Review, Vol. 99, No. 3, pp. 561-571.
134.Kumar, Nirmalya, 2003, Kill A Brand, Keep A Customer, Harvard Business Review, Vol. 81, No. 12, pp. 86-95.
135.Lambert, Richard A., Larcker, David F., and Weigelt, Keith, 1993, The Structure of Organizational Incentives, Administrative Science Quarterly, Vol. 38, No. 3, pp. 438-461.
136.Lancaster, K., 1990, The Economics of Product Variety: A Survey, Marketiing Science, Vol. 9, No. 3, pp. 189-206.
137.Lane, Vicki, and Jacobson, Robert, 1995, Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity, Journal of Marketing, Vol. 59 (Jan.), pp. 63-77.
138.La Porta, Rafael, Lopez-De-Silanes, Florencio, Shleifer, Andrei, and Vishny, Robert W., 2000, Agency Problems and Dividend Policies Around the World, Journal of Finance, Vol. 55, No. 1, pp. 1-34.
139.Lee, Tsun-Siou, and Yeh, Yin-Hua, 2004, Corporate Governance and Financial Distress: Evidence from Taiwan, Corporate Governance: An International Review, Vol. 12, No. 3, pp. 378-388.
140.Leuthesser, L., 1988, Defining, Measuring and Managing Brand Equity: A Conference Summary, Marketing Science Institute Report, UK: Cambridge.
141.Leuz, C., Nanda, D., and Wysocki P. D., 2003, Earnings Management and Investor Protection: An International Comparison, Journal of Financial Economics, Vol. 69, pp. 505-527.
142.Levinthal, Daniel A., 1988, A Survey of Agency Models of Organizations, Journal of Economic Behavior and Organization, Vol. 9, pp. 153-185.
143.Lubatkin, M., Lane, Peter J., Collin, S., and Very, P., 2007, An Embeddedness framing of Governance and Opportunism: Towards a Crossnationally Accommodating Theory of Agency, Journal of Organizational Behaviour, Vol. 28, pp. 43-58.
144.Lukes, S., 1974, Power, a radical View, London: Macmillan.
145.Madden, T. J., Frank F., and Fournier, S., 2006, Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value through Branding, Journal of Academy of Marketing Science, Vol. 34, No. 2, pp. 224-235.
146.March, J. G., and Simon, H. A., 1958, Organizations, N.Y.: Wiley.
147.Marquardt, Carol, and Wiedman, Christine, 2005, Earnings Management through Transaction Structuring: Contingent Convertible Debt and Diluted Earnings per Share Journal of Accounting Research, Vol. 43, No. 2, pp. 205-243.
148.McDonald, Michael L., Khanna, Poonam, and Westphal, James D., 2008, Getting Them to Think Outside the Circle: Corporate Governance, CEOs’ External Advice Networks, and Firm Performance, Academy of Management Journal, Vol. 51, No. 3, pp. 453-475.
149.Merz, M. A., He, Y., and Vargo, S. L., 2009, The Evolving Brand Logic: A Service-Dominant Logic Perspective, Journal of the Academy Marketing Science, Vol. 43, No. 3, pp. 328-344.
150.Mintzberg, H., Ahlstarand, B., and Lampel, J., 2005, Strategy Safari: A Guided Tour through the Wilds of Strategic Management, N.Y.: Free Press.
151.Mitchell, A., 2002, Enriched Brand Relations: Branding is not just about Selling a Product or Service — It is about Creating a Bond with a Multi-Faceted Proposition, Brand Strategy, (August), p. 40.
152.Mizik, Natalie, and Jacobson, Robert, 2008, The Financial Value Impact of Perceptual Brand Attributes, Journal of Marketing Research, Vol.45, PP.15-32.
153.Mollerup, P., 1996, Marks of Excellence, London: Phaidon Press.
154.Morgan, Neil A., and Rego, Lopo L., 2009, Brand Portfolio Strategy and Firm Performance, Journal of Marketing, Vol. 73, pp. 59-74.
155.Mudambi, R., and Pedersen, T., 2007, Agency Theory and Resource Dependency Theory: Complementary Explanations for Subsidiary Power in Multinational Corporations, SMG Working Paper No. 5.
156.Mueller, R. K., 1981, Behind the Board Door, N.Y.: Grown Publishers.
157.Murphy, J. M., 1990, Brand Strategy, Cambridge: Director Books.
158.M’zungu, S. D. M., Merrilees, B., and Miller, D., 2010, Brand Management to Protect Brand Equity: A Conceptual Model, Journal of Brand Management, Vol. 17, No. 8, pp. 605-617.
159.North, D., 1990, Institutions, Institutional Change and Economic Performance, Cambridge: Cambridge University Press.
160.Penrose, E. T., 1959, The Theory of the Growth of the Firm, 3rd ed., Oxford University Press, Chapter 1-5, pp. 1-87.
161.Perry, Tod, and Zenner, Marc, 2000, Pay for Performance? Government Regulation and the Structure of Compensation Contracts, Journal of Financial Economics, Vol. 62, No. 3, pp. 453-488.
162.Persons, Obeua A., 1999, Using Financial Information to Differentiate Failed vs. Surviving Finance Companies in Thailand: An Implication for Emerging Economies, Multinational Finance Journal, Vol. 3, No. 2, pp. 127-145.
163.Peterson, R. A., and Jeong, J., 2010, Exploring the Impact of Advertising and R&;D Expenditures on Corporate Brand Value and Firm-Level Financial Performance, Journal of the Academy of Marketing Science, Vol. 38, No. 6, pp. 677-690.
164.Plummer, J. T., 1985, Brand Personality: A Strategic Concept for Multinational Advertising, Marketing Educators’ Conference, N. Y.: Young &; Rubicam, pp. 1-31.
165.Porter, M. E., 1980, Competitive Strategy, N.Y.: Free Press.
166.Raggio, R. D., and Leone, R. P., 2007, The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning, Journal of Brand Management, Vol. 14, No. 5, pp. 380-395.
167.Raggio, R. D., and Leone, R. P., 2009a, Drivers of Brand Value Estimation of Brand Value in Practice and Use of Brand Valuation: Introduction to the Special Issue, Journal of Brand Management, Vol. 17, No. 1, pp. 1-5.
168.Raggio, Randle D., and Leone, Robert P., 2009b, Chasing Brand Value: Fully Leverage Brand Equity to Maximise Brand Value, Journal of Brand Management, Vol. 16, No. 4, pp. 248-263.
169.Ries, A., and Trout, J., 1986, Positioning: The Battle for Your Mind, N.Y.: McGraw-Hill.
170.Ritter, T., 2007, A Framework for Analyzing Relationship Governance, Journal of Business &; Industrial Marketing, Vol. 22, No. 3, pp. 196-201.
171.Rozin, R. S., 2002, Editorial: The Branding Iron: From Cowboys to Corporations Journal of Brand Management, Vol. 10, No. 1, pp. 4-7.
172.Rumelt, Richard P., 1982, Diversification Strategy and Profitability, Strategic Management Journal, Vol. 3, No. 4, pp. 359-369.
173.Salancik, G. R., and Pfeffer, J., 1978, A Social Information Processing Approach to Job Attitudes and Task Design, Administrative Science Quarterly, Vol. 23, No. 2 (Jun., 1978), pp. 224-253.
174.Sambamurthy, V., and Zmud, Robert W., 1999, Arrangements for Information Technology Governance: A Theory of Multiple Contingencies, MIS Quarterly, Vol. 23, No. 2, pp. 261-290.
175.Sanders, WM. Gerard, and Carpenter, Mason A., 1998, Internationalization and Firm Governance: The Roles of CEO Compensation, Top Team Composition, and Board Structure, Academy of Management Journal, Vol. 41. No. 2, 158-178.
176.Scharpf, Fritz W., 1997, Games Real Actors Play: Actor-Centered Institutionalism in Policy Research, Boulder, Colo.: Westview Press.
177.Schau, H. J., Muñiz Jr., A. M., and Arnould, E. J., 2009, How Brand Community Practices Create Value, Journal of Marketing, Vol. 73, pp. 30–51.
178.Schiehll, E., and Bellavance, F., 2009, Boards of Directors, CEO Ownership, and the Use of Non-Financial Performance Measures in the CEO Bonus Plan, Corporate Governance: An International Review, Vol. 17, No. 1, pp. 90-106.
179.Schumpeter, J. A., 1942, Capitalism, Socialism, and Democracy, N.Y.: Harper Brothers.
180.Selznick, P., 1957, Leadership in Administration, Evanston, IL: Row Peterson.
181.Sharplin, A., and Phelps, L. D., 1989, A Stakeholder Apologetic for Management, Business and Professional Ethics Journal, Vol. 8, No. 2, pp. 41-53.
182.Shen, C.-H., and Chih, H.-L., 2007, Earnings Management and Corporate Governance in Asia's Emerging Markets, Corporate Governance: An International Review, Vol. 15, No. 5, pp. 999–1021.
183.Sheng, S., Brown, J. R., Nicholson, C.Y., and Poppo, L., 2006, Do Exchange Hazards Always Foster Relational Governance?, An Empirical Test of the Role of Communication, International Journal of Research in Marketing, Vol. 23, No. 1, pp. 63-77.
184.Shleifer, A., and Vishny, R. W., 1997, A Survey of Corporate Governance, The Journal of Finance, Vol. LII, No.2, pp. 737-783.
185.Shocker, Alan D., Srivastava, R. K., and Ruekert, R. W., 1994, Challenges and Opportunities Facing Brand Management, Journal of Marketing Research, Vol. 31, pp. 149-158.
186.Silberston, Aubrey, 1972, Economies of Scale in Theory and Practice, The Economic Journal, Vol. 82, No. 325, pp. 369-391.
187.Simon, Carol J., and Sullivan, Mary W., 1993, The Measurement and Determinants of Brand Equity, A Financial Approach, Marketing Science, Vol. 12, No. 1, pp. 28-52.
188.Sirgy, M., 1985, Using Self-Congruity and Ideal Congruity to Predict Purchase Motivation, Journal of Business Research, Vol. 13, No. 3, pp. 195-206.
189.Smith, Adam, 1991, Wealth of Nations, N.Y.: Prometheus Book.
190.Smith, K. T., Smith M., and Wang, Kun, 2010, Does Brand Management of Corporate Reputation Translate into Higher Market Value?, Journal of Strategic Marketing, Vol. 18, No. 3, pp. 201-221.
191.Spitzeck, H., and Hansen, E. G., 2010, Stakeholder Governance: How Stakeholders Influence Corporate Decision Making, Corporate Governance, Vol. 10, No. 4, pp. 379-391.
192.Srinivasan, S., and Hanssens, D. M., 2009, Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions, Journal of Marketing Research, Vol. 46, No. 3, pp. 293-312.
193.Srivastava, R. K., Shervani, T. and Fahey, L., 1998, Market-Based Assets and Shareholder Value: A Framework for Analysis, Journal of Marketing, Vol. 62, No. 1, pp. 2–18.
194.Steenkamp, Jan-Benedict E. M., Batra, R., and Alden, D. L., 2003, How Perceived Brand Globalness Creates Brand Value, Journal of International Business Studies, Vol. 34, No. 1, pp. 53-65.
195.Sternberg, E., 1998, Corporate Governance: Accountability in the Marketplace, London: The Institute of Economic Affairs.
196.Stimpert, J. L., and Laux, Judith A., 2011, Does Size Matter? Economies of Scale in the Banking Industry, Journal of Business &; Economics Research, Vol. 9, No.3, pp. 47-55.
197.Stoll-Kleemann, S., Bender, S., Berghöfer, A., Bertzky, M., Fritz-Vietta, N., Schliep, R., and Thierfelder, B., 2006, Linking Governance and Management Perspectives with Conservation Success in Protected Areas and Biosphere Reserves, Perspectives on Biodiversity Governance and Management, Vol. 1, GoBi Research Group, Humboldt-University Berlin.
198.Sullivan, M.K., 1988, Outsider versus Insider Boards Revisited: a New Look at Performance and Board Composition, Paper presented to the Academy of Management, Anaheim, 1988.
199.Sun, Jerry, and Cahan, Steven, 2009, The Effect of Compensation Committee Quality on the Association between CEO Cash Compensation and Accounting Performance, An International Review, Vol. 17, No. 2, pp. 193-207.
200.Switzer, Lorne N., and Tang, Mingjun, 2009, The Impact of Corporate Governance on the Performance of U.S. Small-Cap Firms, International Journal of Business, Vol. 14, No. 4, pp. 341-355.
201.Tricker, R. I., 1993, Editorial: Corporate Governance: The New Focus of Interest, Corporate Governance: An International Review, Vol. 8, No. 4, pp. 403-405.
202.Tricker, R. I., 1994, International Corporate Governance: Text, Readings and Cases, N.J.: Prentice Hall.
203.Tricker, R. I., 1996, Pocket Director, London: The Economist Books.
204.Turnbull, S., 1997, Corporate Governance: Its Scope, Concerns and Theories, Corporate Governance, Vol. 5, No. 4, pp. 180-205.
205.Udayasankar, K. and Das, S. S., 2007, Corporate Governance and Firm Performance: the Effects of Regulation and Competitiveness, Corporate Governance, Vol. 15, No. 2, pp. 262-271.
206.van Gelder, S., 2003, Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets, London: Kogan Page.
207.van Gelder, S., 2005, The New Imperatives for Global Branding: Strategy, Creativity and Leadership, Journal of Brand Management, Vol. 12, No. 5, pp. 395-404.
208.Vance, S. C., 1978, Corporate Governance: Assessing Corporate Performance by Boardroom Attributes, Journal of Business Research, Vol. 6, pp. 203-220.
209.Vargo, S. L., and Lusch, R. F., 2004, Evolving to New Dominant Logic for Marketing, Journal of Marketing, Vol.68, pp. 1-17.
210.Walsh, J. P., and Seward, J. K., 1990, On the Efficiency of Internal and External Corporate Control Mechanisms, Academy of Management Review, Vol. 15, pp. 421-458.
211.Wan, William P., Hoskisson R. E., Short, J. C., and Yiu, D. W., 2011, Resource-Based Theory and Corporate Diversification: Accomplishments and Opportunities, Journal of Management, Vol. 37, No. 5, pp. 1335-1368.
212.Wanyama, Simeon, Burton, Bruce, and Helliar, Christine, 2009, Frameworks Underpinning Corporate Governance: Evidence on Ugandan Perceptions, Corporate Governance: An International Review, Vol. 17, No. 2, pp. 159-175.
213.Ward, Andrew J., Brown, Jill A., and Rodriguez, Dan, 2009, Governance Bundles, Firm Performance, and the Substitutability and Complementarity of Governance Mechanisms, Corporate Governance: An International Review, Vol. 17, No. 5, pp. 646-660.
214.Wathne, Kenneth H., and Heide, Jan B., 2004, Relationship Governance in a Supply Chain Network, Journal of Marketing, Vol. 68, pp. 73–89.
215.Wheelock, David C., and Wilson, Paul W., 2005, The Contribution of On-Site Examination Ratings to An Empirical Model of Bank Failures, Review of Accounting and Finance, Vol. 4, No. 4, pp. 110-133.
216.Willcocks, Leslie, Feeny, David, and Olson, Nancy, 2006, Implementing Core IS Capabilities: Feeny-Willcocks IT Governance and Management Framework Revisited, European Management Journal, Vol. 24, No. 1, pp. 28–37.
217.Williamson, O. E., 1975, Markets and Hierarchies: Analysis and Antitrust Implications, N.Y.: Free Press.
218.Williamson, O. E., 1979, Transaction-Cost Economics: The Governance of Contractual Relations, Journal of Law and Economics, Vol. 22, pp. 233-261.
219.Williamson, O. E., 1985, the Economic Institutions of Capitalism, N.Y.: Free Press.
220.Williamson, O. E., 1988, Corporate Finance and Corporate Governance, Journal of Finance, Vol. 43, pp. 567-591.
221.Williamson, O. E., 1989, Transaction Cost Economics, In: Schmalensee, R., and Willig, R. D. (eds.), Handbook of Industrial Organization, University of California, Berkeley, Vol. 1, pp. l36-182.
222.Williamson, O. E., 2000, The New Institutional Economics: Taking Stock, Looking Ahead, Journal of Economic Literature, Vol. 38, No. 3, pp. 595–613.
223.Wright, P. M., and McMahan, G. C., 1992, Theoretical Perspective for Strategic Human Resource Management, Journal of Management, Vol. 18, No. 2, pp. 295-320.
224.Wrong, D. H., 1988, Power: Its Forms, Bases, and Uses, Chicago: University of Chicago.
225.Wu, Shinong, Xu, Nanhang, and Yuan, Qingbo, 2009, State Control, Legal Investor Protection, and Ownership Concentration: Evidence from China, An International Review, Vol. 17, No. 2, pp. 176-192.
226.Zajac, E. J., 1990, CEO Selection, Succession, Compensation, and Firm Performance: A Theoretical Integration and Empirical Evidence, Strategic Management Journal, Vol. 11, pp. 217–230.
227.Zattoni, Alessandro, and Minichilli, Alessandro, 2009, The Diffusion of Equity Incentive Plans in Italian Listed Companies: What is the Trigger?, An International Review, Vol. 17, No. 2, pp. 224-237.
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：924（臺灣：924，外國：0） ／ 本年度總使用人次：2241491 ／ 訪客人次（自102年09月）：68038313
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上