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題名:應用模糊容忍區間建構提升服務品質之服務屬性排序模式-以臺灣航空貨運承攬業為例
作者:張弘宗
作者(外文):Hung-Chung Chang
校院名稱:國立臺灣海洋大學
系所名稱:航運管理學系
指導教授:梁金樹
朱經武
學位類別:博士
出版日期:2013
主題關鍵詞:容忍區間模糊集合理論模糊容忍區間模糊基準之績效比率服務品質Zone of toleranceFuzzy set theoryFuzzy zone of toleranceFuzzy-based performance ratioService quality
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本研究主要研究目的是以模糊容忍區間的概念發展一套在模糊環境下可改善服務屬性排序的系統性演算法。首先,利用一般化的平均數、精確值的容忍區間、模糊集合理論以建構模糊容忍區間和已模糊化的績效比率。其次,結合模糊集合理論、模糊容忍區間,以及已模糊化的績效比率等概念提出一個可改善服務屬性排序的演算法。最後,以臺灣航空貨運承攬業為例,對所提出的演算法進行實證分析的應用。本研究結果顯示「貨況異常時,主動回報和妥善處理」為最需優先改善的服務屬性。本研究最主要的貢獻是提出一套實際可行的演算法提供企業應用,以幫助管理者瞭解營運上最需改善服務屬性排序以提升績效,以及獲得較高的顧客滿意水準。
The main purpose of this research is to develop a systematic algorithm to prioritize the service attributes to be improved based on a fuzzy zone of tolerance (fuzzy ZOT). First, generalized means, a precise ZOT, and fuzzy set theory are used to construct a fuzzy ZOT and a fuzzy-based performance ratio. Then, by combining the concepts of fuzzy set theory, the fuzzy ZOT, and the fuzzy-based performance ratio, an algorithm is presented for prioritizing service attributes needing improvement. Finally, an empirical study is carried out involving prioritizing service attributes that need improvement in the airline cargo business in Taiwan to demonstrate the application of the proposed algorithm. The results of this research show that proactive response and problem-solving in abnormal cargo situations has the highest priority for improvement. The main contribution of this research is to develop a practical algorithm for business application to help managers understand operational service quality to improve performance and to maintain high levels of customer satisfaction.
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