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題名:探討集合住宅管理公司服務之品質
書刊名:物業管理學報
作者:陳棟燦李玥瑩
作者(外文):Chen, Tung-tsanLi, Yueh-ying
出版日期:2016
卷期:7:1
頁次:頁27-38
主題關鍵詞:服務品質缺口模式顧客滿意度容忍區間Service qualityGap modelCustomer satisfactionTolerance interval
原始連結:連回原系統網址new window
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  • 共同引用共同引用:67
  • 點閱點閱:65
由於「集合式住宅」的興起,國人對於「物業管理」的需求已日漸增加,委託專業公司進行管理已是當前之趨勢。本研究為建構適用於公寓大廈的服務型問卷,乃以PZB缺口模式結合容忍區間理論,將期望服務劃分為「基本服務」和「理想服務」,並採用信效度及相關性分析住戶滿意度。研究結果顯示,服務業者和服務需求者對「具備緊急事件的應變能力」的知覺差異頗大,而該服務項目卻是住戶最為重視。公司在資源有限的情況下,應優先改善「重視住戶」構面,依序為「服務時間能配合住戶作息」、「以住戶權益為優先考量」、「主動關懷住戶」,在「工作態度及能力」構面為「具備應變緊急事件的能力」、「確實值勤」及「維持公共區域整潔」以獲致最大效益。此外,研究發現Gap-2和Gap-4存在正向的影響關係,因此當服務準則的訂定無法使其具有完整標準化流程,或住戶知覺感受與接收到的訊息出現落差時,將會影響Gap-5的差距。此缺口的重要性常被以往研究忽略,後續研究可加強探討Gap-2和Gap-4的影響性,使服務品質缺口模型能更為全面地協助提升公司服務品質。
Due to the rise of "Residential complex", and increasing demand for "Property Management", commission a professional management company is the current trend. Integrating PZB gap model and theory of tolerance interval, this study classifies the expected services into "fundamental services" and "ideal services" to construction of service-oriented questionnaires for apartment building maintenance and management companies. Analysis techniques including Reliability, Validity and Pearson Correlation were performed to locate the residents' satisfaction. It is indicated that there is a huge difference of cognition between service providers and service consumers in terms of the ability of meeting an emergency. Additionally, the study suggests under resource limited situation, should improve the phase of "treasure tenants". The order (in descending) for improvement is: "Providing services matching tenants' daily schedule", "Priority tenants' rights", "Treasure tenants", "Really on duty", "Maintenance of public areas clean and tidy" and "Show solicitude for tenants initiatively". In addition, this study found Gap-2 and Gap-4 is equipped with positive influence relationship, so when service standards are set so that it can’t complete the standardization process, or residents perceived feelings and the received message appears when the gap will affect the gap Gap-5. The importance of this gap is often ignored in previous studies. The study recommends that follow-up research could investigate Gap-2’s and Gap-4’s influence in the model so that a more sophisticated gap improvement model can be built.
期刊論文
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9.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
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會議論文
1.Zeithaml, Valarie A.(1981)。How Consumer Evaluation Processes Differ between Goods and Services。Marketing of Services Conference。Chicago, IL:American Marketing Association。186-190。  new window
研究報告
1.林旺根(2004)。公寓大廈管理條例草案之研究。  延伸查詢new window
學位論文
1.葉陽君(2008)。公寓大廈管理維護公司評選之研究(碩士論文)。逢甲大學。  延伸查詢new window
2.蘇雲華(1996)。服務品質衡量方法之比較研究(博士論文)。國立中山大學。new window  延伸查詢new window
3.呂榮傑(2002)。加人WTO後兩岸大型醫療機構服務品質對行銷競爭力之影響研究(碩士論文)。靜宜大學。  延伸查詢new window
4.鄭晏任(2011)。以PZB服務品質缺口模型探討宅配服務品質之研究--以台南縣新營郵局責任中心為例(碩士論文)。南台科技大學。  延伸查詢new window
5.曾吉延(2006)。郵局窗口服務品質之研究--以宜蘭責任中心局為例(碩士論文)。佛光人文社會學院。  延伸查詢new window
圖書
1.Oliver, Richard L.(1996)。Satisfaction: A behavioral perspective on the consumer。New York:McGraw Hill。  new window
2.Lovelock, C. H.(1991)。Service Marketing。Englewood Cliffs, New Jersey:Prentice-Hall Inc.。  new window
3.Lovelock, C.、Wright, L.(2007)。Service Marketing: People, Technology, Strategy。Upper Saddle River, NJ:Prentice-Hall。  new window
4.Sasser, W. Earl、Olsen, Richard Paul、Wyckoff, D. Daryl(1978)。Management of Service Operations: Text and Cases。Allyn & Bacon, Inc.。  new window
5.Festinger, Leon(1957)。A Theory of Cognitive Dissonance。Row, Peterson & Company。  new window
6.顏世禮(2002)。台灣公寓大廈管理維護制度初探。永然法網科技股份有限公司。  延伸查詢new window
7.羅子明(2007)。消費者心理學。北京:清華大學出版社。  延伸查詢new window
8.邱皓政(2006)。量化研究與計量分析:SPSS中文視窗版資料分析範例解析。五南。  延伸查詢new window
9.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.(2010)。Multivariate Data Analysis: A Global Perspective。Pearson Education。  new window
其他
1.行政院主計處(2013)。台閩地區住宅狀況研析,http://www.dgbas.gov.tw/ct.asp?xItem=1671&ctNode。  延伸查詢new window
 
 
 
 
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