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題名:滿意度極大化的專案關係人管理模式
作者:傅忠正
作者(外文):FU, CHUNG-CHENG
校院名稱:中華大學
系所名稱:科技管理博士學位學程
指導教授:魏秋建
學位類別:博士
出版日期:2017
主題關鍵詞:專案管理關係人關係人管理滿意度project managementstakeholderstakeholder managementsatisfaction
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企業面臨全球化的競爭,必須快速解決目前的問題和創造未來可能的機會,專案管理是目前被公認最有效的方法。專案從啟動、規劃、一直到執行、監督和控制,過程都會有數量不定而且可能會變動的關係人,包括政府、客戶、上級、其他部門、供應商等等。這些關係人的利益會被專案的成敗所正面或負面影響,因此做好關係人的管理,提高關係人滿意度是專案成功的關鍵。傳統上的關係人管理被視為是一種軟技術(soft skills),也就是純粹依賴專案經理的個人經驗和人格特質,因此關係人的管理只能依據一些原理原則,無法系統化的有效管理。為了解決這樣的困境,本研究提出一個關係人滿意度極大化的數學模式,模式同時考量到關係人在每個階段的影響力、可以配合的時間、專案在每個階段的風險、變更成本、關係人應對成本等。模式以 LINGO軟體求解,可以在有限的應對成本和時間下,根據專案各階段的風險和關係人的影響力,找到每個關係人在每個階段的最佳應對時間,實現滿意度極大化的專案關係人管理。
When facing global competition, corporations must quickly solve problems and create future opportunities; project management is considered the most effective approach. From when a project begins, an uncertain number of stakeholders participate in its planning, execution, monitoring, and controlling. These stakeholders can be the government, clients, management, and other departments or suppliers, and may change over the course of the project. The results of a project can positively or negatively affect stakeholders’ interests; thus, success relies on appropriate stakeholder management and improvement of stakeholder satisfaction. Conventionally, stakeholder management is viewed as a soft skill that relies solely on the experience and traits of project managers; thus, the stakeholder management depends on theories and principles, and cannot be implemented effectively and systematically. To solve this predicament, this study developed a mathematical model that maximizes stakeholder satisfaction considering the influence of stakeholders, the engagement time, risks, cost changes, and engagement costs of stakeholders at every stage of a project. The model uses LINGO software to calculate the most favorable engagement time for each stakeholder at every stage and demonstrate how to maximize stakeholder satisfaction according to the risk and influence of stakeholders under conditions of limited engagement cost and time at each stage.
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